Creating Wealth Is Not A Myth. 2 Thousand Yuan Starts And Lays Down 200 Million Rivers And Mountains.

From 1991 to Shenzhen with 2000 yuan to start up business, and now to rapidly conquer the country and build the kingdom of rich DuPont in the field of building materials, ban Liang min still believes in his original idea: integrity is rewarded.

The core of the management of the rich DuPont is honesty and integrity, and there is no development without integrity today.

Here, honesty is not a concept, but a commercial thinking directly forged the expanding mode of ban Liang min.

The wealth mode of rich DuPont is exactly the benign model that we have highly praised for many years.

As for the problem of rapid wealth creation, ban Liang min also does not think there is anything mysterious about it. As long as we recognize the market and adopt suitable schemes, the investment of tens of thousands of ordinary investors can also rise rapidly in the market.

It is very normal to invest 150 thousand yuan in 30 thousand yuan. In July 2005, ban Liang min came to the hinterland of the Central Plains from Henan at the invitation of Xinxiang municipal government of Henan province.

The production base of rich DuPont invested 300 thousand dollars will be completed in Xinxiang.

For the Xinxiang municipal government, the arrival of high quality enterprises is self-evident for the local economy. For Ban Liangmin, the principle of advancing the production base of enterprises is an important step to further expand the national market. The position of the leading DuPont Co in the field of chemical building materials is already on the agenda.

At the same time, ban Liang min also took part in the small and medium-sized project exhibition in Zhengzhou.

Like entering the Central Plains, the expansion of small and medium sized investment factories is the foundation cell of the DuPont market.

When the channel is king, DuPont relies on the rapid growth of these cells to master their own destiny.

Therefore, Ben Liang's attention to these cells is no less than that of the project which has just invested $300 thousand.

In the small and medium-sized project exhibition, Fu DuPont also attracted the attention of small and medium-sized investors.

The investment manual has been completed in only half a day.

Investors are constantly sitting in front of the booth to discuss their franchise.

Ban Liangmin said: "how much investment is not a decisive factor in making profits or not, the key is whether you can come up with a suitable operation plan suitable for yourself and the local market.

There was a Mr. Sun in Zibo, Shandong. When he found us, he had only 30 thousand yuan. He wanted us to help him plan his business model.

We think that since there is little money, we choose one or two kinds of products which are relatively rare in the local market, such as man-made stone basins, such as staircase handrails. As a result, Mr. Sun began buying his own business with only a hand-held polisher.

Its net income of that year exceeded 150 thousand yuan.

Mr. Sun joined in 2003, and a year later he had his own medium factory.

Mr. Chen of Anyang, Henan, invested 150 thousand yuan to build a medium-sized factory, less than half a year to recover the investment, now its products have accounted for 30% of the market share of the Anyang market, and also started equipment manufacturing, a considerable profit.

"Wei Wei of Chongqing has invested a total of 500 thousand yuan in the spring of 2003 to build a large factory whose annual output value has reached about 20000000.

The operation of different funds has achieved very good results.

So the so-called myth in the market is just a more successful market operation, and there is no mystery. "

The good people know Ban Liangmin and Anhui people in Dangshan.

The local production is lagging behind, but the folk customs are simple and honest. You can still feel the simplicity of this bone marrow from all sides of the class.

At the age of 19, ban Liang min became the first local household in the first place after reform and opening up.

Subsequently, the local model youth became Secretary of the County Youth League Committee.

In 1987, with the support of the local government, a rural rich school invested 300 thousand yuan began to operate in the hands of ban Liang min.

During this period, Ban Liangmin won the title of ten outstanding young people in Anhui and the new Long March commandos.

Since then, ban Liang Min has gone through some ups and downs and decided to choose his own way of life again.

In 1991, ban Liang min came to Shenzhen with 2000 yuan to start a career.

In this process of re selection, sincerity and steadfast help the class again.

In the second half of 1993, as a migrant worker, Ben Liang's monthly business commission has already received 140 thousand yuan.

In order to keep the honest and diligent young man, the company boss quietly bought a house for ban Liang min.

After knowing the matter, the people in the army believed in their own belief that good faith is rewarded.

However, the house can not retain more lofty ideals. Ban Liang min finally left the company.

With the start of the real estate market, the building materials industry has risen rapidly. Ban Liang believes that the market potential is unlimited.

In a casual chance, Ben Liang min noticed a delicate table in the bar, which was very beautiful under the light.

According to the introduction, this table is a chemical synthetic material, which is what we call artificial stone now.

At that time, artificial stone was not produced by factories in China, and only imported products in the market were expensive.

Ban Liangmin thinks that the market of domestic decoration is so huge that if this product enters, there will be considerable profit.

In order to prove his own judgement, Ben Liang min went to the library to look up all kinds of data, and the information revealed by these materials was encouraging.

According to introduction, the proportion of all kinds of chemical building materials in foreign countries is between 20% and 30%, while only 2% to 3% in China.

The production of artificial stone raw materials is cheap, production process is simple, pollution-free and investment is not much, more importantly, no one in the domestic intervention in the production area.

So he found the American producer DuPont Co of artificial stone through his friends and reached a cooperation agreement with the company.

The technical director of the company, a Chinese American, became a technical adviser to ban Liang min.

With technical support, DuPont artificial stone rapidly entered the domestic market, and it was a great success in Guangdong Province in a year.

With the rapid development of the economy, ban Liang min also saw that Shenzhen is an economic city and a high-tech city, but it is not a city with raw materials.

Because of the high pportation cost, the profit space of artificial stone has not been most effectively exploited. Only the production of raw materials can enable Du Bangshi to occupy the national market.

At the same time, in the face of high profits, a number of other domestic enterprises have also set foot in the field of chemical building materials. Only a dozen companies in Guangdong are making artificial stones.

Rich DuPont not only faces the problem of promotion, but also faces the question of how to compete.

The brand of rich DuPont is worth 200 million yuan, and the real test of DuPont is in the face of the national market.

At this time, ban Liang min made the most important decision since choosing the project. The company will not take the road of simple production and sales, but take a branding road.

Ban Liangmin thought of franchising and decided to tie up the interests of the company and the franchisee.

The analysis shows that "with the pition of the artificial stone market from the promotion stage to the mature stage, the market competition will be pformed to the brand competition, that is to say, the same quality, whose cost is lower and the cost is equal, whose brand is stronger.

Brand advantage will eventually turn into profit advantage.

After the idea was decided, the brand expansion of rich DuPont went smoothly, and every year the new franchisees were around eighty.

In this regard, ban Liang min explained: "the rich Du Pont fully has the market condition which the country thoroughly promotes, the brand superiority, the technical superiority, the inland raw material superiority, the market promotion superiority constituted together a powerful development platform.

"We also jumped out of the general promotion mode, and did not charge any franchise fees, margin, etc., to reduce the investment of the franchisee to a lower level.

We do not attach importance to the franchise fee. Our profit is to give us 3% of its output value as a management fee after the franchisee makes a profit.

The more profits the franchisee makes, the more profits our company will make. If the franchisee can't make profits, then we will have no revenue.

Therefore, we must do everything possible to help franchisees.

"Some investors have concerns about artificial stone investment. In addition to being influenced by some swindling tricks, they will also be unsuitable for their own way of joining.

And we take full account of the actual needs of small and medium investors, using services to solve problems, including technical services, sales services, after-sales service, quality services and so on.

We should teach a latecomer how to seize the market.

To this end, we have trained a professional marketing elite team. In the near future, the number of this team will reach ten thousand.

"For franchisee development, what we pursue is not high speed, but high efficiency.

In 2006, we want all the prefecture level cities to have our franchisees. Some good counties and cities can join us.

At the same time, the DuPont coating and the DuPont composite board operate in the same way.

While expanding in China, we are also looking for partners in the world.

At present, more than ten countries have established good cooperative relations with us.

The experts are also very optimistic about the prospect of the DuPont. After the certification, they told us that our brand intangible assets can reach 200 million yuan, and our goal is to make DuPont go to the world and become the leader of domestic chemical building materials.