The Way For A University Female Teacher To Start Her Own Business
In September 1992, Cheng Xuemei, who was only 22 years old, graduated from University of Science and Technology Beijing with excellent results. He was assigned to teach in Anhui University of Technology.
Cheng Xuemei studied precision casting.
She knows that the precision casting technology in China is at least 10 years behind.
When she was teaching books, she always dreamed that one day she could use her knowledge to revitalize the precision casting industry.
She wrote the idea to Professor Zhong Weizhen, a university professor.
In 1994, Professor Zhong recommended her to a Sino foreign joint venture in Beijing.
The company has the most advanced precision casting technology in China. Cheng Xuemei, like fish and water, quickly grasped the related technology.
In June 1997, Wang Changlin, the Secretary of the Party committee of the white rice Town in Jiangyan, went to Beijing on business. He met Cheng Xuemei by chance. He said, "our white rice's precision casting plant and equipment are idle. You went there, making 30% of the technology."
With the favourable conditions of "technology stake", Cheng Xuemei came from the capital to the town of Suzhong plain with the passion of a dry career.
The equipment was rusted and re polished; the house was broken and renovated.
On the first day of the first day, Cheng Xuemei worked with all the staff until it was dark.
Cheng Xuemei, exhausted and exhausted, told the canteen staff to bring some water to drink. The smell still impressed her: "bitter, astringent, and feel silt."
The canteen staff told her, "this is not the tap water in the city, it is all the water in the countryside."
On the second day of her life, she was upset because of her lack of acclimatization.
The workers wanted to send her to the hospital. She politely refused, clenched her teeth and pressed herself to adapt to the environment as soon as possible.
After a long time, Cheng Xuemei finally calmly took up the river.
The dust is floating in the daytime and dark at night.
The local people described the white rice Town at that time.
Cheng Xuemei, who came with her to start a business together, advised her: "in such a bad environment, it is meaningless to earn more money."
Cheng Xuemei did not return to his bow, and he left behind the character of his defeat.
Cheng Xuemei buys sweet potatoes and learns the "business classics". He is a technical person. When he talks about business, he has a rare "cool breath" of business people.
As long as there are merchants to order, she will quote at once, without any "moisture".
The cost, sales price and profit sharing of the products make the merchants clear at a glance.
In April 2002, American businessman Mr. John Beim came to the factory to order 600 thousand yuan of special-shaped castings. Cheng Xuemei contract attached a "menu": material cost 400 thousand, production cost 100 thousand, operation cost, profit 50 thousand...
When John Beim saw this, he was shocked and said with emotion: "I have run more than half of China, and have met many CEOs. It is the first time that I have been honest and honest like you."
Since then, John Beim's company has bought about $2 million 500 thousand a year from the Cheng Xuemei plant.
Honesty is golden.
"When I came to Jiangyan that winter, I went to the street to buy baked sweet potatoes, and the sweet mother who sold sweet potatoes saw me as a stranger. I was 10 Fen pounds more than anyone else, when I turned around and ran away."
Second days ago, I saw a blackboard beside her stove, which marked the price of baked sweet potato.
Cheng Xuemei's "marked price" is learned from the old aunt who roasted sweet potatoes. The result is pretty good.
Her customers expanded from several to over 100, covering more than 10 countries in the United States, Japan and Italy, with annual sales of about 50000000 yuan.
In August 1997, shortly after the establishment of the company, a customer from Tianjin came to the factory to sign the first contract. The conditions were rather harsh: the bent pin rack castings on the 500 industrial sewing machines must be delivered within 3 days, otherwise the contract will be void.
It will take at least one week according to the production conditions at that time.
In desperation, Cheng Xuemei went down to the workshop and worked overtime with the workers all night long. The workers would not do it. She taught them with her hands. Every curved needle rack came out, and she had to polish it up.
When the morning of the third day arrived, 500 bent needle frames were finally completed. At this time, the tired workers came home to rest. But Cheng Xuemei hurried to Nanjing to catch the first flight from Nanjing to Tianjin.
Cheng Xuemei gave us an account: 500 pieces of bent frame were worth only 500 yuan, the profits were only tens of dollars, and the cost of flying was over 300 yuan. This is a totally losing business.
But it was the sale that made Tianjin businessmen moved. They signed with Cheng Xuemei more than 50 thousand pieces of casting agreement each year without hesitation.
Cheng Xuemei, a businessman who has become an investor, said: "the most difficult stage of enterprise development is the time when small and big customers can accept them."
Her first export business was co operated with Italy merchants. The processing products started with 1 components and sold for 1 million US dollars.
To look at the scale, the professionals look at the technology.
The purchasing representative of Italy golden crown international company has never belittled this enterprise in contact with Cheng Xuemei, not only because of Cheng Xuemei's integrity, but also because he will find the great leap forward change every time he comes.
Every proposal he proposed, Cheng Xuemei accepted and improved it with an open mind.
In 1998, Italy Golden Crown International invested about 10000000 yuan in joint venture with Cheng Xuemei.
John Beim, an American businessman, invested 8 million yuan last year. He worked with Taizhou Jinding Precision Casting Co., Ltd., and built a Taizhou precision casting plant with an area of 38 mu in the industrial park of the white rice town.
In the past 6 years, Cheng Xuemei has successfully established two enterprises, pferring nearly 400 local labor force, with annual sales of about 50000000 yuan and fixed assets of more than 10 million yuan.
At present, Cheng Xuemei is planning to open up third factories, prepare to introduce new equipment, expand the scale of production, and move towards the target of billion enterprises.
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