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    Female Entrepreneurship: Beautiful Rainbow In The Sea Of Business

    2008/11/17 0:00:00 8

    In people's impression, women are always associated with the "weak". The so-called "weak women" and "weak winds" are all words that appear frequently in describing women.

    However, since the 30 years of reform and opening up, Chinese women entrepreneurs have made remarkable achievements.

    They rewrote the other side of women with indomitable spirit.

    Shopping malls, such as battlefields, and "weak" women entrepreneurs have a place in such a fierce competition. Delegates who participated in the Tenth National Women's Congress generally agreed that pioneering women had a good view here.

    The success of Qin He, the representative of Jilin and President of Jilin Huaqiao Foreign Languages Institute, is based on women's sensitivity and opportunities.

    According to Qin's introduction, when she was working abroad, she once found many financial and economic talents lack the ability to communicate in foreign languages, and foreign language talents lacked the knowledge of economic management.

    Therefore, Qin and Meng had an idea to build an excellent applied university.

    After returning to China, Qin started the arduous way of starting an undertaking. Her idea of running a school was not to be big and complete, but to strive for excellence.

    Many years of school experience have made Qin and he have a deeper understanding of the significance of education.

    Qin believes that education is not only to enable students to learn and to work, but to make educator form their own charisma and learn the skills of lifelong learning and lifelong practice.

    Entrepreneurship is also the case. Learning to identify opportunities is an indispensable capability for female entrepreneurs.

    A survey has shown that 98% of the women entrepreneurs under the control of less than 20% of the total number of entrepreneurs in China are in a state of profitability. This is an amazing achievement.

    Experts believe that women's endurance and overall credit level are higher than men's, so they can be in a favorable position in the operation of enterprises, and become an important factor in the achievement of female entrepreneurs.

    In the survey of working conditions of female entrepreneurs, the relevant organizations found that about 50% of female entrepreneurs worked for more than 10 hours a day, 100% of female entrepreneurs worked for more than 8 hours, the longest daily working hours were 17 hours, 80% of female entrepreneurs slept less than 7 hours a day, and over 44% of female entrepreneurs did not have entertainment and exercise time.

    This shows that female entrepreneurs are very diligent and even overworked.

    Qi Junhong, chairman of the Jiangsu representative and chairman of Taizhou Sanford Shipbuilding Engineering Co., Ltd., led the whole staff to work hard and strive for 23 years, and set up a small factory in a hopeless workshop to build a large enterprise group with an annual output value of 1 billion yuan.

    Qu Huixia, the representative of Jilin and Changchun general manager of Eurasian Group, is also such a leader.

    She developed a small shop into a large business group, whose total assets increased from about 2000000 yuan 20 years ago to 1 billion 520 million yuan now.

    In the service industry, women entrepreneurs mostly focus on circulation services, such as catering, planning, public relations, advertising, sales, home care, beauty, clothing, Internet and so on.

    Compared with men, women entrepreneurs are mostly engaged in the third industry, including service industries, which is inseparable from the natural beauty of women.

    According to the delegates, some women entrepreneurs are self startups under the environment of survival. The third industry is relatively low in technology and low in cost, so they are favored by these women entrepreneurs.

    Yan Jin Feng, the representative of Henan and general manager of Henan Jinfeng plant and flower Co. Ltd., is very suitable for women.

    Yan Jinfeng went out to work in the mountains in 1989. After 7 years, he set up a silk flower processing factory with money back home. At present, the output value is above ten million yuan every year.

    Driven by industry, her hometown Lushan Mountain county has become a distributing center for silk flower processing and sales.

    "Flexible management" creates unique corporate culture. Today, in the prevalence of "flexible management", women have natural advantages.

    Flexible management is people-centered management based on people's common values and cultural and spiritual atmosphere. It is based on the study of people's psychological and behavioral rules, and adopts a non coercive way to create a potential persuasive force in the minds of employees, and to turn organizational willpower into an individual's conscious action.

    Some delegates thought that because women entrepreneurs often shoulder the double burden of undertaking and family, they should take account of all aspects of career and life, and display the quality and personality strength of management family in their professional roles.

    Their attitude towards employees is usually not simply giving orders, trying to control or displaying authority, but trying to achieve the purpose of management by means of education, guidance, persuasion and influence.

    The humanized management brings about not only the harmonious interpersonal relationship among enterprises, but also the internal support in the process of enterprise development.

    According to research data, the ratio of female workers to the total number of employees is nearly 60% in the enterprises led by female entrepreneurs, and the mobility of these female employees is relatively small.

    Song Sifeng, the representative of Sichuan and the general manager of Sichuan Guofeng Biotechnology Co., Ltd., believes that being a woman is also an advantage. Female entrepreneurs may wish to strengthen their sense of gender, because women are sensitive and considerate, and if they play a proper role, they will be very helpful to enhance their cohesion.

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