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    Adventurous Female Billionaire: 16 Years In Tibet To Build Tibetan Medicine Kingdom

    2008/12/15 0:00:00 8

    Lei Jufang's understanding of wealth is that more than 1 million of property loses the meaning of personal possession.

    Similar to almost all private entrepreneurs, Lei Jufang is also adventurous. No matter in 1987 he made a resignation from the Chinese Academy of Sciences, he founded the Institute of industrial pollution in the sea, or went to Tibet in 1992, and thus opened up a new world.

    Now, the 55 year old female physicist who graduated from Xi'an Jiao Tong University has succeeded in the IPO Limited by Share Ltd.

    Looking back on the past, it is inevitable to feel sad and legendary.

    Forbes, who is expected to become the predecessor of Tibet's former ten Tibetan medicine, was founded in December 31, 1997 in Linzhi, Tibet, and was renamed as the Tibet Linzhi Qi Zheng Tibetan medicine factory in August 2007. In October of the same year, it was changed to Tibet's Qi Zheng Tibetan medicine Limited by Share Ltd with a registered capital of 365 million yuan.

    At present, the two largest shareholders, Gansu Qi Zheng Industrial Group Co., Ltd. and Tibet International Cultural Development Co., Ltd. respectively hold 77% and 23% of their shares, while Lei Jufang holds 68.73% stake in Gansu Qi Zheng Industrial Group Co., Ltd. and 90% rights in Tibet International Cultural Development Co., Ltd., that is, indirectly holding the 89.9% stake in Qi Zheng Tibetan medicine, which has absolute control over Qi Zheng Tibetan medicine.

    In the year of 2007, the net profit of Qi Zheng Tibetan medicine was 116 million yuan. After deducting the non recurring gains and losses, the earnings per share were 0.28 yuan. The 41 million shares were issued this time, accounting for 10.1% of the 406 million shares of the total share capital after issuance.

    According to the average price earnings ratio of 27.27 times of the small and medium-sized board in August 19th, the market share price will be about 7.64 yuan. By then, the stock market value of Lei Jufang will be as high as 2 billion 789 million yuan, which is expected to be close to the top ten of Forbes's Chinese women's rich list.

    Lei Jufang, a devout and persistent female rich man, who has been awarded the gold prize of the Geneva International Invention Fair and the two prize of the national science and technology progress award, has worked in the Modern Physics Institute of the Lanzhou branch of the Chinese Academy of Sciences, specializing in vacuum physics research.

    According to a person who contacted Lei Jufang, she is a pious and persistent person.

    For the sense of equality, Lei Jufang is pious.

    Before and after 1990s, Lei Jufang's first venture was a failure in his own Buddhist concept of equality.

    At that time, she took the initiative to allocate a large proportion of shares to every employee involved in the venture, so that when she was divided in decision-making, she even lost the decision-making power, which led to millions of assets being swept by nearly half of the four major shareholders.

    Even though the lesson is so painful, she persists in the idea of equality in her mind and tries to establish a utopia without any class in the group.

    Here, no one calls her chairman, but affectionately calls Lei gong or Lei Jie.

    After the failure of the business, Lei Jufang, who was disheartened, went to Tibet to seek spiritual comfort. He accidentally contacted Tibetan medicine. Later, he returned to Gansu to register Qi Zheng Tibetan Medicine Co., Ltd., which is now the predecessor of the Qi Zheng industrial group, thus embarking on the road of Tibetan Medicine development and production.

    At present, the Gannan Buddhist Pavilion Tibetan medicine of Qi Zheng Tibetan medicine is the first Tibetan medicine enterprise in the country to obtain the title of the Chinese well-known trademark through the national GMP certification. The 5 products are listed in the national traditional Chinese medicine protection variety. It has 10 national patents, 1 US patents, and l Hongkong patents. In 2006, it was selected as the first batch of state-level innovative pilot enterprises sponsored by the Ministry of science and technology.

    Lei Jufang has entered China's list of rich women several times, and her understanding of wealth is that more than 1 million of property loses the meaning of personal possession.

    Like the vast majority of enterprises in the small and medium-sized board, Qi Zheng Tibetan medicine also stands out in the background of relatively low level of industry.

    It is understood that the modern Tibetan medicine industry started late and the industrial experience is relatively lacking. The traditional Tibetan medicine production history has always been dominated by small batch and multiple batches, and the problems in pill weight difference, hygienic index, water content and dissolving time limit have become common technical problems that are urgently needed to break through in Tibetan medicine industry, which hinder the modernization and industrialization of Tibetan medicine.

    In addition to the production process, Hong Yang, an analyst of the National Alliance securities and pharmaceutical industry, said: "the Tibetan medicine industry is also lack of innovation in the marketing mode, and enterprises are generally relatively difficult in the initial stage."

    The same is true of Tibetan medicine. In the beginning, there was almost no other marketing except free delivery and free experience for patients.

    In 1994, sent to the National Men's basketball team, women's basketball team, women's volleyball team and gymnastics team.

    Until the ordinary people, tens of thousands of Qi Zheng Xiaotong stickers were sent out in 3 months, worth hundreds of thousands.

    In the first half of 2006, Qi Zheng Tibetan medicine was the only production enterprise for topical analgesics in the top ten, and it was also the only Tibetan medicine manufacturer.

    In the domestic drug retail market, its external analgesic drugs have maintained the annual growth rate of 17%-20%; Qi Zheng Xiaotong Plaster ranked first in the market share for five consecutive years, and has taken a strong brand position.

    In 2007, its sales revenue was nearly 400 million yuan, its market share was 20%, ranking first in the market share for five consecutive years, and its industry leadership was very obvious.

    The three advantages of the company are obvious. Because of the recent meeting, Qi Zheng Tibetan medicine is not known to most market people. Most of the analysts interviewed by reporters do not understand this company, and the telephone number of the sponsor of the investment bank has never been answered.

    When the reporter called Feng Ping, she said he was meeting in Beijing, and then declined to be interviewed on the grounds of relative sensitivity.

    The mystery contained in the name of Tibetan medicine is more intense.

    Hong Yang, an analyst at the National Alliance securities and pharmaceutical industry, said that in fact, ethnic medicine is not mysterious. Many products such as Tibetan medicine and Miao medicine are highly competitive.

    The main product of the Tibetan medicine is Qi Zheng Xiaotong Plaster, which belongs to the national secret variety. The advanced vacuum freeze-drying technology and percutaneous absorption technology can ensure the safe and effective arrival of the drug and minimize the stimulation to the human body.

    The specialized mode of academic promotion of Qi and Yang has made the Qi Zheng Tibetan medicine firmly control the target market. Besides, the implementation of the marketing control system under the budgetary system has also ensured the control of the marketing cost of the enterprises. At the same time, the company enjoys the tax exemption policy in the western region of Tibet, which is undoubtedly a very generous gift for the pharmaceutical enterprises in other regions.

    Hong Yang said.

    The most noteworthy value of this company is the deep excavation of Tibetan medicine and Tibetan medicine.

    Hong Yang also said.

    It is understood that Qi Zheng Tibetan medicine is the first batch of innovative enterprises in the Tibetan medicine industry.

    Many Tibetan medicinal materials are produced at high altitude areas. This has formed a relative resource monopoly advantage between the invisible. From the company's past path, we think that it is doing very well. In the future, with the implementation of the fund-raising project, the company's R & D and marketing network will enhance its strength, and it will usher in a new round of development.

    Hong Yang said.

    The prospectus showed that the net profit of Qi Zheng Tibetan medicine in 2007 was 116 million yuan, up 11% over the same period last year.

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