From Beauty Queen To Real Estate Tycoon

In the real estate industry where reinforced concrete is stacked and lines are slightly extensive, Li Huimin's appearance is definitely a "heterogeneous".

This is not only because she was the champion of Miss Singapore, but also because when others began to shrink the front line, she was planning to lead Singapore's Guo Hao real estate (hereinafter referred to as "Guo Hao real estate") to expand in China.

Li Huimin, like Beijing, Shanghai, Nanjing and Chengdu, has allocated the time equally to the four cities, like a flying trapeze.

In the future plan, Guo Hao real estate will continue to invest 1 billion US dollars in China, which means that the layout of the city will continue to expand.

More importantly, Li Huimin has already had enough confidence in the real estate industry, which is a capital city.

Li Huimin has several key words: beauty contest, fun, real estate, China, Huahai Jinghua, or spicy.

Because she speaks fast and intonation, and if a woman leads a team in a foreign country, how can she survive if she is not hot enough?

Born in Singapore, Li Huimin's father is a well-known producer in Singapore.

It was because she was so familiar with the environment that it was no longer fun. When she was chosen as Miss Singapore, she did not choose to live under the mercury lamp, though that kind of life was gorgeous and gorgeous in the eyes of outsiders.

In the early 90s of last century, Li Huimin, a Singaporean financial institution, was sent to Shaoguan, China.

"At that time, I didn't think I had been there, it was fun, so I went."

Many years later, Li Huimin was moved to many cities in China, and Fuzhou, Tianjin, Guangzhou and Shanghai experienced floods and encountered mudslides.

During that time, along with China's economic development, her experience is constantly enriched.

Recalling the past days, Li Huimin can give many examples to illustrate that the Chinese cities at that time were somewhat crude and boring.

In the past 10 years, she has run a plastic bag factory, and has served as a "chicken commander" in a chicken farm.

"On the first day of my career in China, I did not know where I was. I felt as if I were standing on the edge of a cliff.

I choose to jump down, in order not to fall, I must grow a pair of wings.

In this way, I can not only live, but also fly higher. "

In 2000, after a lot of fun and hardships, Li Huimin finally found her way of struggle.

On a plane back to Singapore, she met the president of singapore guo Hao group.

After 10 years of meeting, Mr. President still remembered that Li Huimin, who served in the Bank of Guo Hao group, was a beautiful, diligent and energetic subordinate. More importantly, once again, she had rich experience of starting a business in China for 10 years.

At this time, Guo Hao's real estate has entered China for 10 years, and initially there are development projects in Beijing.

Shanghai has always been an important city to be entered by Guo Hao group.

So, together with her luggage, Li Huimin returned to Shanghai.

Her mission is to develop the Chinese market for Guo Hao group.

In the same way as most multinational companies, Guo Hao group has experienced the process of understanding, understanding and deepening in China.

However, Guo Hao's conservative and realistic strategic plan made the brand of Guo Hao real estate slightly understated in China.

In Singapore, it is one of the top ten listed companies.

In a market research report made by a real estate developer, he stated that the reason why he was referred to as Singapore's Guo Hao group was that the "Huaihai Jinghua" high-grade residential building developed in the central city of Shanghai is not only duplicated in the quality of the building but also in the scarcity of the lot.

The west side Huaihai Park, the south facing Taiping Bridge greenbelt, the northern treasure house overlooking the people's Square is seen by Li Huimin.

"Fully in line with my ideal of building high-grade properties."

For Huaihai Jinghua, Li Huimin is very excited.

"I want to build brand houses and make model boards, so I can sacrifice 6 floors to make landscapes and make gardens in the sky."

Li Huimin's ultimate personality is revealed in Huahai Jinghua.

Sometimes it is hard to imagine that a powerful foreign group that has entered the Chinese market in the early 90s of last century can be so slow in China.

However, the awkward situation is not only the property of Guo Hao, but also a familiar process for Chinese enterprises.

Until now, overseas capital investment in China's real estate market is still very cautious.

After being familiar with the Chinese market, when Guo Hao group was ready to start its actions, the Asian financial turmoil in 1997 swept over and had to stop investing.

And when the financial turmoil passed, Hong Kong real estate companies with a keen sense of smell had already completed their horse race in major cities such as Shanghai, and land prices also rose sharply with the development of the economy.

In 2001, Guo Hao landed two times in the land.

At that time, the land price in the center of the city had been quite considerable. It was rare that the land was basically not needed for relocation.

Li Huimin knew she had found a treasure.

However, Li Huimin also had to admit that he had lost some opportunities in the early stage, which made Guo Hao's land reserve in China somewhat inadequate.

And after this round of macroeconomic regulation and control, Li Huimin said, the new opportunity is coming.

1 billion dollars for the project, "because we have money, and now developers are short of money."

Li Huimin emphasized many times that "rich", and the feeling of being rich and unable to spend, accelerated the layout of Guo Hao real estate in China.

Like her character, she is right.

In Li Huimin's opinion, she did not want to be a crowd.

In July 2005, Guo Hao real estate and Nanjing Fu Zhong Information Industry Group Co., Ltd. jointly bid to win the Nanjing Gu Jia camp plot at the base price of 650 million yuan. Li Huimin plans to invest RMB 1 billion 600 million yuan to build "Singapore Garden".

And after this year's most expensive land revenue capsule in Nanjing, the plan for the second tier city was launched.

Previously, the land and Resources Bureau of Nanjing city has many land flow standards.

However, Guo Hao's real estate was in a great shock.

While developers are slowing down, Li Huimin is watching the project and looking at the land.

Li Huimin's goal is: the price is right, the central area has the right profit margin.

The real estate profit rate is about 15%.

Such as Huaihai Jinghua, Li Huimin is not angry at the fact that the lot is not as good as it is, and its quality is not as expensive as its property.

"As a developer, we make a reasonable profit, and the rest of the profit is earned by the market."

"But the price is still high."

Li Huimin is still waiting for better opportunities. The plan of Guo Hao real estate is to invest US $1 billion in China's real estate market in the next few years.

In the process of waiting, Li Huimin is constantly exploring new cities.

Li Huimin, who was "rich in money", even dared to reject the idea of money fortified by overseas fund fortress.

The funds from Canada, Japan, the United States, Britain and Germany all hope to become Li Huimin's partners to enter the Chinese market.

"It is only a matter of time before we complete the basic layout," he said.

Guo Hao is rich.

The overseas investment of Xicheng Jinghua said that the total investment of real estate in three places in China's Beijing, Shanghai and Nanjing amounted to nearly 1 billion dollars. "In fact, we are ready to invest 2 billion, and Guo Hao is rich."

Li Huimin said half jokingly: "I say this phrase, I believe many developers will run flat to me!"

According to the current situation of China's real estate development, it is a general phenomenon that the investment and industrial front contraction is the experience of the 2005 macroeconomic regulation and control policy.

With the increasingly stringent entry threshold and market risk of Chinese policy on real estate, the general situation is the contraction of real estate investment. Some macro economists, including Ba Shu song, even claimed that more than half of the developers would die.

What does Guo Hao and Li Huimin think of the Chinese market?

"Actually, I really know how deep the real estate market is in China."

Li Huimin said that 20 years ago, Guo Hao entered the real estate of China and China. The first project was Beijing international Enterprise Building, and then developed a fine property including Shanghai Huaihai Jinghua.

She has gone through all the processes of China's real estate market, including the market downturn in 1998 and the full recovery in 2001. "This round of macroeconomic regulation and control is definitely certain for the real estate industry. I think it is also very necessary, because the prices of houses in Shanghai, Dalian, Chengdu, Nanjing and even Hohhot have gone up astonishingly.

After the policy, Shanghai immediately fell by 30%, indicating that water was squeezed to a certain extent.

But at present, from the urban growth rate, the growth rate of 11% and the ratio of housing prices is a healthy data, unlike the previous price of over 50%.

The healthy market is very suitable for our regular brand developers.

More importantly, she said, through similar land tendering and bidding policy reform, such as Guo Hao, a developer without any Chinese background, can compete with local developers through healthy and pparent channels, which gives foreign enterprises more confidence in the future development.

"I am not a vase, but I prefer the Magnolia Prize". "Do you prefer me to call you Li" or "beauty queen"?

After the author threw this question, she laughed like a little woman in the early days of love, and her face even showed a woman's peculiar shyness.

When she was 20, she was elected Miss Singapore. She began to throw away the mask of her boss. "My father and mother did not know that I went to the beauty contest, and even the names of the guardians were filled out by uncle.

I'm just going to play. If I didn't pick up, I wouldn't be in the newspaper. Of course, the family did not know.

Second days, you know, my father pointed to the photo with a newspaper and asked, "is that you?"

Is that you? "

In her passionate narration, she returned to the youth of Zhuojin Wan Dai (Singapore national flower). I asked her how she felt on the stage.

"It's just a few minutes. I'm very excited," she kisses her finger and kisses her lips. "But it soon passed, and I went back to work second days ago."

Beauty is the focus of attention, but beauty tends to be a stumbling block for women.

When the honor of "beauty queen" was given to Li Huimin, the label of "vase" also stuck on her forehead.

"I did not want to recall the past hardships, but today I sit here to see who dares to say that I am a vase."

Li Huimin described the details. She told me that she prefers another award to Miss Singapore, that is, the Shanghai municipal government awarded the "Magnolia Award" to every foreigner who made outstanding contributions to Shanghai every year. "Every year there will be a little sister in Singapore, but not every year, Shanghai will give the magnolia to a Singaporean!"

She is very proud that she has come from a small country and can rely on her own ability instead of her beauty to make her own contribution to the development of a city, and get the recognition of the city. "This is totally different from the award given to me by my parents."

When she said this, her mood infected all the people around her.

Is it true that Buddhism, social responsibility and "Xicheng Jinghua"?

Why do developers only make money?

When I talk about the real estate famous "developers are businessmen, social responsibility is a matter of government" point of view, she did not understand.

"I think money can't make ends meet."

Shanghai's "Huaihai Jinghua" sales coincided with the soaring housing prices in Shanghai. "We have not had a substantial increase in prices since we have to leave room for appreciation to our owners."

She also insisted that the profits of developers need to repay society.

The voice of the Chinese real estate sector, which is at least meritorous, declaring "we are businessmen", is so special, although this kind of good idea is universal education.

But when she told me that she was a Buddhist, these ideas became very normal.

The Buddha has never seen anyone suffer. When he sees these things, he has to help others get rid of them.

She had adopted two children, and she envisaged the chance to adopt some orphans again.

She recalls the process of believing in Buddhism: "in 90 years, I suffered a lot in Shaoguan, which deepened my belief in Buddhism because it had a channel to put it on."

When she was in Shanghai, "our company did not earn a penny, and he gave about 1000000 out.

In March, the launching ceremony of our two project set up an education fund for the poor.