From Begging Children To Advertising Tycoons

From begging children to advertising tycoons, from 0 to 1 billion, the difference between Li and Jian is legendary.

Li Jian was born in 1965. His father was a rightist in the cultural revolution. His mother was treated unfairly and became mentally ill. Li Jian had to go to the streets and become a beggar.

When his father found him and took him home, he had an idea in mind: learning tae kwon do and being bullied.

Due to the hardship of the hour, Li Jian studied very diligently. He successfully entered the Chinese Department of Yunnan University and worked in a bank after graduation.

In November 28, 1992, this is an unforgettable day. Li Jian resigned from the bank staff and borrowed 50 thousand yuan from his friend to start the Kunming wind speed advertising company.

In the first half of the year, the company did not do business, and the 50 thousand yuan it had borrowed was very few.

At this time, Li Jian went to Beijing and Shanghai to learn the success of the big advertising company.

To understand why they can become China's best advertising companies, he wants to sum up his secret of success from other people's experience.

After several months of investigation, Li Jian found that Taekwondo spirit and advertising company have many similarities: Taekwondo stressed the importance of doing things seriously; in fact, they are conscientious and responsible; they are committed to keeping promises; they are able to maintain credibility, profit and business; Taekwondo requires fast, quick action, quick shot, quick feet, and everything must be agile. This is the benefit, that is, time management.

Li Jian decided to pplant Taekwondo spirit into company management.

This is a rapid and unyielding tenacity of all the ancestors, and soon the company's business can be carried out. Soon, Li Jian has found a new problem, that is, the employees of his company often appear several salesmen to compete for a customer's phenomenon. This is an internal friction behavior, which is like suicide.

He told his staff about the story of heaven and Hell: one wants to know how people in heaven and hell live.

God satisfied his wishes.

When he was in hell, he saw people hungry and skinny.

But the table is not not eaten, but because they carry a meter long chopsticks, desperately to send food to their mouths, but has not yet been fed to the mouth, dishes dropped.

He felt the pain of eating and eating in hell.

In heaven, he sees people live happily and happily, but there are not two kinds of dishes at table.

They also carry a meter long chopsticks, and the difference is their dishes, not feeding themselves, but feeding each other.

Heaven and hell often lie in one mindset. The difference between mentality and behavior will lead to different results.

Successful people are always the ones who can give the best.

To help others is to help yourself.

Li Jian always told his staff: only drop the water into the sea.

A drop of water gathered and became waves.

The company's business is beginning to overwhelm.

In 2000, Li Jian absorbed the merger of Kunming star computer company and Beijing star computer company, and founded the Feng Chi star information industry group.

This year's asset valuation has reached 170 million yuan.