Chongqing Sister Went To Singapore To Open A Hotpot Restaurant For 600 Thousand

5 years ago, Chongqing sister Tian Jin rushed to Singapore lion city to open the hot pot shop.

After the hard business of the beginning of the business and the difficulty of the sign being "cloned", her store business is booming now, not only in the local Chinese circle, but also in the monthly revenue of 600 thousand yuan, and has entered the food map released by the Singapore government.

"I sent a batch of newly purchased raw materials to Singapore before the Spring Festival."

Tian Jin, 38 years old, was excited when he said that he had set up a hot pot shop overseas. She said that the new year's Eve was booked at two o'clock in the morning.

In early February this year, she returned to Chongqing to buy chafing dish raw materials, including pepper, pepper, and the purchase site is Panxi market.

In the early days of the opening of the business, "spicy girl" was the first to shop in the first store in Singapore.

Tian Jin recalls that in November 2003, she rented two stalls of a coffee shop in Singapore lion city at the price of 7600 yuan per month, and set up several large iron pot hotpot which was made in Chongqing. The shop was called "Chongqing authentic old pot".

Because of its lack of popularity at the beginning of the store, the business was very cold in the first 7 months. The daily income was only 100 yuan.

She said that just paying the wages and utilities of the staff would cost her more than 10 thousand yuan a month, and lost a lot.

After that, she decided not to shop, but to propagate through the circle of overseas students. The business in Tian Jin's shop was getting warmer and warmer. With many repeat customers patronizing, business gradually flourished.

The "clones" were forced to rename their "clones" and let Tian Jin fail to think that in August 2004, the rental stalls gave her Singaporeans a chance to see her hot pot business flourishing, and they started the idea of the hot pot shop, raising the rent by 3 times, forcing Tian Jin to open another shop.

After several setbacks, Tian Jin found a store at 500 meters away from the original store and reopened.

But she did not expect that the new owner of the coffee shop registered the original "Chongqing authentic old chafing dish" sign, and continued to run the hot pot, and took away many of her customers.

In the early 2007, Tian invited the people to design the trademark of "hot girl", and registered in Singapore and Malaysia in the same year.

In order to ensure the palate, our "pepper, pepper and other raw materials are pported by air from Chongqing".

She said that the hot pot material was made by herself, and the taste was divided into four grades: big, medium, small, and spicy.

"Overseas students from a business and private school in Singapore are ordering meals and celebrating the Spring Festival here every year.

The staff of the Chinese Embassy in Singapore is also a frequent visitor.

According to introduction, as far as now, there are 2 direct outlets in the lion city.

"I have no intention of joining."

According to Tian Jin, the two shops have a total area of nearly 700 square meters, with a daily turnover of 4000 new coins, with a total monthly income of around 600 thousand yuan.

In order to do business, we must stick to "reporter": why do we choose to open a shop in lion city?

Mr. Huang: what I did was business.

In 2003, I sent my children to Singapore to study. I found that the existing hot pot restaurants in lion city were mainly Cantonese style with light taste.

There are a lot of students in Sichuan and Chongqing studying in Singapore. Why don't you start a genuine hot pot of hot pot in Chongqing?

As a result, I had the idea of changing careers, and immediately began to apprenticeship and learn to cook hot pot.

Reporter: it's hard to start 7 months. What kind of mindset did you get through the most difficult period?

Mr Tien Jin: to do business, we must stick to it and stick to it.

Persist in learning and developing, then success will belong to you.

Reporter: what is the most important thing you can't forget when you open a shop abroad?

After my sign was cloned, many overseas students helped me.

Some old customers recognized my store after eating my hot pot, and the business was not affected too much.

In fact, it's plain that what you do must be better, otherwise people will not miss you.

Reporter: if someone else is going to open a hot pot restaurant overseas, what are your suggestions as a forerunner?

The most popular reception in Europe and America is the improved chafing dish, which is light in taste, but the hot pot in Chongqing is spicy and spicy. In the future, it can go to Southeast Asia and other developing countries and set up shop in Southeast Asia. It can not only maintain spicy tradition but also facilitate distribution and talent export.

There are 20 overseas chafing dish stores in Chongqing, according to the news from the city chafing dish Association. Tian Jin, who is the boss of the Chongqing hot pot shop, has a conservative estimate of more than 10.

The swan and Su Dajie are stationed in the United States, and Tan Yingxiong has gained a foothold in Australia. If the store is used to calculate, up to now, the boss who has gone from Chongqing to overseas has opened nearly 20 stores around the world.

According to introduction, the total investment of the first hot pot restaurant is $1 million, located in Queen Street, New York, with an area of 500 square meters.

The Little Swan drove to New York, Sydney, Australia, Tan Yingxiong, Australia, and California, and Sydney chose Melbourne.

Every enterprise says that the overseas hot pot shop is profitable and the profit level is 20%~30%.

Tan Yingxiong's official said that their single store in Australia has a daily income of about 200000 yuan.

Min Hua, an American shop partner, said that it is expected that after 1 years of operation, the cost will be fully recovered.

In the United States, the average cost per person is 150~180 yuan.

It is reported that the swan will open five hot pot restaurants in Australia in the year. Tan Yingxiong, aiming at New Zealand, Canada and Qin Ma, is launching the Dubai and Singapore stores.

Su Dajie has plans to enter Europe.

According to the statistics of the chafing dish Association, more than 10 hot pot restaurants in Chongqing will be stationed in overseas markets during the year.

It is difficult to invite talents from Chongqing to study and quarantine. It is difficult to pass the inspection and quarantine in Chongqing. When it comes to buying local dishes, Chongqing and chafing dish are sitting on thousands of stores in China, the number of shops in foreign countries is very few.

Li Qianhui, Secretary General of the city chafing dish Association, believes that the main bottlenecks in hot pot business in overseas cities are the pmission of talents, inspection and quarantine, and the complicated procedures for initial procedures.

The bottleneck problem of Chongqing chafing dish overseas has not been solved thoroughly.

However, due to visa problems, it can only stay for a month at most abroad, involving handling export and visa procedures.

The strategy is to invite foreign chefs to study in Chongqing, or to send Chongqing people to foreign countries for guidance.

Bottleneck two: to open a shop abroad, the key is quarantine.

All materials must be inspected.

Tan Yingxiong had wanted to bring soybeans to Australia, and was told before the quarantine inspection was required to check the soybeans one by one.

I had to assemble staff for half a month, and eventually I had to give up and buy it locally.

Strategy: in foreign countries, people do not have the habit of eating animal oil. Small swans and Su Dajie use palm oil and other vegetable oils. Besides the bottom materials and main ingredients, they are bought from abroad, except for Chongqing.