Fat Clothing Has Made Two Women Dream Of Becoming Rich.

Hot pants, Legging, these familiar fashion products are no longer the patent of thin people. A woman named Yang Fengjun created the "fat Yi show" to make the fat people wear the fashionable clothes. Every 100, let the fat be thin, but also enhance the temperament. A woman named Yuan Yongping named "Liang Ni" has become a gathering suit of many successful women in business, culture and even political circles.

In the traditional clothing industry, this new way of thinking has made the fortune of two women.

Yang Fengjun: let the fat people no longer be insulated from fashion. In 1996, Yang Fengjun, who was just 20 years old, was a country girl in a small county in Hebei.

When she was helping in the little shop of his uncle's house in Langfang, she became a friend with the boss of a fat man's clothing store next door.

"I've never had contact with fat people before, and I never thought that there were so many fat people who needed to buy clothes."

Yang Fengjun saw business opportunities from the booming shop.

In January of 1997, Yang Fengjun secretly took all the savings of nearly 150 thousand yuan in his family, and ran alone in Guangzhou and Shanghai to buy clothing wholesale and retail markets.

"At that time there was no clothing designed for fat people. As long as they were big fat, I would hug them in my arms like a treasure."

Taking into account the high level of consumption in Beijing, Yang Fengjun took up a business in Daxing and started business.

"I thought someone would buy it when I hung it up, and I couldn't sell it for the first three months. I sat in the shop crying every day."

In desperation, she returned to Langfang to ask the fat coat shop boss who first inspired her.

At the suggestion of the boss, Yang Fengjun began printing and printing small business cards, marking the waist circumference of the clothes, and promoting the shop.

"On that day, the telephone in the store was blown off. On the second day, a large number of guests poured into the shop, and the two fitting rooms were unable to try."

One day, a Tsinghua Professor drove to the store.

"She called the shopping guide to take all the clothes in the shop and try it. Finally, the shopping guide was a bit annoying.

We were wondering if there was nothing she liked in so many clothes. Finally, she told us that one style needs one.

I sold ten thousand yuan of clothes every time, and I was really crazy that day.

There are more customers and more requests.

Some customers suggest a fashionable and beautiful style.

These suggestions of customers inspired Yang Fengjun.

In 1999, about 300000 of Yang Fengjun's fat clothing company opened on the edge of a small store.

"Because I don't know how to design, I only know what customers need, but when communicating with designers, they feel that they can't achieve it, so the clothes made are worn by the elderly."

In the first year, Yang Fengjun lost all his possessions.

She is still very optimistic about the market for fat people.

With the support of her friends, she rebuilt herself. "I quit my original designer and hired a group of newly graduated students from the school of design.

What they have done is very fashionable, beyond our expectations and the acceptance of the market at that time. "

In 2004, Yang Fengjun took part in a fashion fair with borrowed 500 thousand. She won the hall of fame on the spot of a fat man model team she had built by herself, and she also opened up a wealth of money for her.

In addition, she also set up his "Beijing Fat Friend Club" QQ group.

In just a few years, Yang Fengjun has accumulated tens of millions of wealth.

At present, the fat Yi clothing brand of chubby garment company has opened 6 direct outlets in Beijing, and the number of foreign franchise stores has increased to more than 300.

Yuan Yongping: "every hundred" is for the fat people to tailor their weight to "lose weight and lose weight."

In 1996, an article published in newspapers made Yuan Yongping famous in a small shop in Hutong.

Yuan Yongping has been climbing the garment industry for more than 20 years.

"I got inspiration from friends and relatives around me and realized that the fat people were difficult to dress, so they wanted to make clothes that could be thin for them, and make them look dignified, elegant and gentle."

At that time, there were few brands of fat people in the market.

The media reports brought Yuan Yongping's small shop up quickly, and a large number of guests came to fame. "But at that time, my factory did not have such a large production capacity. After a morning's clothes were stolen, I could only record the size of the guests who had not bought the clothes, so that the factories could make up for them all day and night."

During this process, Yuan Yongping accumulated a wealth of customer resources, and these have also entered her database, becoming an example of her research on the format of the fat body dress.

"A lot of people think that fat people can't wear a dress and enter my shop. The first dress I recommend to them is a dress."

Yuan Yongping told reporters that three-dimensional cutting, waist line lifting, each part of the meticulous process combined, you can achieve the effect of making fat thin.

After more than 10 years of continuous research, Yuan Yongping established the "100" model.

"L", "M" and "S" are the three basic models. Each number is set up in dozens of models according to the chest circumference and hip circumference. Each model is accurate to millimeter.

As a result, the same height, different chest circumference and hip circumference can also easily find the size that suits them, and the effect is like tailor-made.

It sounds beautiful. Behind the 100 model is high risk and high investment.

"We can not produce every garment in large quantities. One number may produce several items, and then we can quickly fill in the code according to the demand after entering the market."

Yuan Yongping's research achievements have won many awards for her, and have been supported by the national development and Reform Commission and the Beijing engineering Promotion Bureau in terms of capital and policies.

Today, Liang has opened 18 stores in Beijing, including shopping malls and franchised stores.

Yuan Yongping said that on the basis of further consolidating the market in Beijing, the foreign market will be vigorously developed.