Rural Boys Earn Tens Of Millions Of Foreigners With Wicker.

In June 26, 2004, he was called "Wan Zhenghe" in Sanhejian Township, Gushi County, Henan. It was a farmer in Sanhejian Township, Gushi County, Henan, but he lived in the United States for many years.

Since he went to the United States in 2000, Wanzheng and his home have been few. However, every time he comes back, he has to find time to visit the old employees who came out with him to fight the world.

"I tell you, this factory is my old factory."

Now the boss and the boss are the ones I have trained for more than ten years.

They also worked in my factory for many years. Now, is he not skilled?

Then develop it into a two level enterprise. All taxes and orders are given to me.

I pay taxes, he produces. "

Wan Zheng and Wanzheng brought back an order for us $3 million in willow products from the United States.

Today, wanzhenghe is already the president of a multinational company. He was an ordinary farmer in Gushi county more than ten years ago.

The hometown of Wan Zhenghe is located in Sanhejian Township, Gushi County, Henan.

All along, people here like to weave willow into baskets and willow baskets. In addition to their own use, some people also sell them on the market, but because willow basket and Liu basket are sold very cheap locally, they are not enough money, so most people burn willow as firewood.

Wanzhenghe's Willow knitting technique was very famous in the local area. In 1985, he went to work in a willow factory in Anhui. He never thought that this short working experience would change his life later.

"I felt that I could only give me an inspiration," he said.

That is, this thing can be exported.

We used to just make goods, and we didn't know we could sell so much money. "

Wanzheng, who knew this information, was no longer willing to work for others. He wanted to run a Willow processing factory of his own. After a few months, he resigned and went home.

However, Wanzheng he returned home did not have enough funds to run the factory, or he went back to his old bank and made goods for people.

Until second years ago, he heard that many domestic and foreign businessmen participated in the Guangzhou Fair every year.

Technician: "on the autumn fair, he was right. He gave you an order. There will be an order at the fair. There is an order, and a contract is signed. Who can do it without a contract?

Surely there must be a company's right to export.

Wanzheng and feel that the opportunity came, he carefully prepared some newly developed Willow crafts to Guangzhou.

After he arrived in Guangzhou, Wanzheng discovered that his product could not enter the exhibition hall of the fair.

Because at that time, some foreign trade enterprises participated in the Canton Fair, and Wanzheng, who was only a basketball salesman, was blocked outside the gate of the Canton Fair. He tried every means to find the salesman of Beijing Zhongyi company.

"He gave me an idea."

He said, "Xiao Wan, you put this product in your own room, you give me the picture, when the customer chooses the goods, I recommend this picture to the customer."

On the first night, a customer said, "this product is excellent.

Customers want to buy goods in our room and buy goods in my room.

Because he took the customer, and the customers looked so good that they were all very excited.

On the second evening, another client will come to us. "

Seeing the repeated visits by businessmen, the salesman decided to bring Wanzheng and the trade fair to the fair.

"What kind of situation is it?"

Because our product has not yet been put on the exhibition hall.

Because the location of the exhibition hall is full of people. I have no place.

It was a few days after the exhibition. I just came, because my hand had not been put down, and the customer took it away.

This is an astronomical figure for him, and the most important thing is to help him realize his dream.

In 1988, wanzhenghe, 25, finally built a dream product factory in his hometown.

In the process of dealing with merchants, Wanzheng and some foreign businessmen found that some of the foreign wicker products were dyed with bitumen and made of chocolate. Not only did they look good, but also the colored wicker products were very popular in the international market, so he began to think about improving the traditional technology.

During a visit to the Imperial Palace, all kinds of antique relics in the Imperial Palace gave him great inspiration.

"This grade looks very old and delicious."

I would try to make this color, would that be an antique?

It's very nice. It's beautiful.

When I came back, I would try every day in this room.

In Gushi County, most of the willow products manufactured by local people use willow primary colors, so many people dismiss Wan Zhenghe's innovation.

Wan Zhenghe: "mess it up."

Do you think this bright color is not good?

You must make it moldy.

But in the international market, they are pursuing this effect.

In the year when Huaihe was flooded, the wicker on the river beach had been soaked for 3 months, and all the skins were stripped off and there were no spots on the branches.

Wan Zhenghe: "just use the waste materials that can not be used and can not be used, and reduce the cost of my products."

At the Canton Fair, the colorful wicker products immediately attracted the attention of merchants.

Li Zikang: do you have many orders to sign?

Many of them were used in this kind of color before, and they were not stained with color. The whole country is our exclusive one. We didn't set up the exhibition booth in other places. We stopped people from taking pictures in front of them.

"A lot of people go to the fair to take pictures, and foreigners queue up to buy goods. Then the trade fairs will receive no more than 500 thousand dollars, millions of output value, that is to say, our business really began to taste sweetness from then on."

In 1992, a customer who had long worked with Wanzheng and he called him to Shenzhen and gave him an order of $710 thousand.

Through this paction, Wan Zheng and he understood that he must establish his position at the forefront of the market, so he pferred the main business of his home office to Shenzhen.

Shortly after the opening of the Shenzhen company, Wanzheng met another new problem.

"Shandong wicker, it is relatively thin, the size is even, but it, the wicker, it has shortcomings, is crisp, not strong, you see, this willow, see at a glance, the characteristics of Henan, Henan Anhui, more extensive, solid, toughness is good."

At that time, there were many factories producing and managing willow products in Shenzhen, and the competition was fierce.

In order to make their products stand out from the crowd, Wanzheng is developing and developing new products suitable for the market according to the different characteristics of Shandong willow and Henan willow.

Wanzheng and Shandong: "this willow tree in Shandong is mainly for some mass consumption. Look at this laundry basket, which is 3 dollars and the top grade goods. This small one is twice as expensive as it is to make this coarse willow tree something more value-added.

At that time, there were mainly large customers in Italy. He ordered tens of thousands of dishes in a basket, one plate, such a large plate, a set of tens of thousands, more than 20000, and thousands of sets of baskets.

In the year of 1994, Wanzheng went to the United States at the invitation of American customers. This trip to the United States made him feel like he had opened the door to wealth.

"This basket, I usually sell only 1 yuan, which is more than 1 yuan, which can be sold for 16 dollars in the United States. How many times can it sell in the United States? We can not believe it, but it is indeed my product, where it is sold and sold there, and a lot of people are buying it. After studying a lot of conclusions in the United States, it is a dream come up, then how can I make such a big fortune in the United States?"

After going back to China, Wanzheng and he sprouted the idea of opening the company to the United States, but how?

How to compete with American companies after they go?

I have no idea about the history and culture of the United States, and the assets of the family are not enough to open a company in the United States.

In order to realize this dream, he spent 5 years to prepare, but when his company in the US was about to register, a well appointed officer under his company was busy with American company affairs and had no time to go to the East.

"The senior management all take away, all, not only is talent, is my customer, customer list ah, customer products ah, order ah, all forms, can take away, so the harm to the enterprise is very deadly."

This sudden change almost made Wanzheng and his idea of running a company in the United States shattered, but he also saw his loopholes in management.

Wan Zhenghe: "we used to use emotion to restrict the development of enterprises. It is wrong for us to be together and be assured of him. This is a great lesson. Now we are better. We also have an agreement."

In June 6th, 2000 was the day of Wanzheng and formally entered the US market. He chose Atlanta as the first base for his invasion of the United States.

Because warehousing costs in the United States are more than 10 times that of Shenzhen, in order to save money, he pformed the Shenzhen company, which is booming, into the rear storage processing base of American companies.

The cost of production is 1.4 dollars, which is to the United States, plus freight 6 cents, less than two yuan, then the wholesale price in the United States can sell 3 yuan more, then I still earn money.

Immediately after that, he founded two companies in Atlanta, one mainly facing the high-income group, developing new products, the brand image of Tree Inc in the United States, and another company running mass products, mainly to open up the US market.

This business strategy is called high and low.

This is poisonous. It is that he has found two blank spots in the US market, blank points, new things, he is not new to me, because I myself, I know technology, then I specialize in what others do not have, and the thing is scarce and expensive. Then he does not, I do he likes it, he will buy it at a high price, then the mainland goods, cheap, you cheap, you can not cheapen me, I am a Chinese manufacturer here, it can be said that it is factory direct sales.

When the people were suspicious of how long they could not be familiar with the English language and who were very unfamiliar with the history of American culture and how long they could gallop in the US market, wanzhenghe unknowingly extended his business to New York, Chicago, Dallas and other cities, and sold his products to more than 60 countries through the platform of the United States.