Job Workers Sell Conch To Sell Millionaires
An unemployed migrant worker fry the snail on the roadside with 500 yuan borrowed from the townsman office, and fry millions of assets in 5 years.
In the evening, people on the roadside were shouting and selling corn Cobb, walking and walking with a smell in front of them.
Chen Mingliang, who had a certain kitchen skill, sniffed and knew that it was the smell of fried snail.
A flash of light in his mind: others can sell corn sticks. Why can't I sell the snail?
You can fry the authentic Chongqing flavor, there must be a market!
In the same evening, he borrowed 500 yuan from the villagers.
Second days early in the morning, he came to the aquatic products market to understand the market situation. The retail sales of the snails retail 1.6 yuan / Jin, the wholesale would be cheaper. In the hotel, the stir fried snail is 8 yuan, and it can be sold at least 5 yuan by the roadside.
A cost of about a pound of snail, plus seasoning, gas and so on, costs about 2 yuan.
That is to say, a pound of snail can earn 3 yuan.
If you sell 30 pounds a day, you can make 90 yuan.
Such a calculation, Chen Mingliang excitedly, immediately bought the necessary tools, and at a price of 1.3 yuan to buy 30 pounds of snail.
When he returned to his lodging, he put the snail in the clear water and let the snail vomit the mud and excreta in the stomach. At 4 p.m., he began to cut the tail for the snail. At 6:30, he had finished the 30 jin snail, and then got a big pot and placed it at an intersection. On the side stood a sign: authentic Chongqing fried snail.
From time to time, he removed the lid of the pot so that pedestrians could smell the aroma of the snail.
Sure enough, a more than 30 year old man was attracted by the fragrance. He tasted and said, "OK, good!
Two, please. "
At this time, a lady came up and picked up a field snail, "slipped", inhaled her mouth and said, "give me two!"
30 catty sold less than two hours later.
Chen Mingliang was so excited that he decided to try 100 Jin for second days, but he was immediately embarrassed. So much, it would take a day to cut the tail.
Thinking about it, he thought of a way. On the second day, he found the boss who sold the snail: "I add two jiao per Jin, you cut tail for me!"
The boss gave Chen Mingliang a 200 yuan deposit and agreed.
On the same day, Chen Mingliang only bought 30 jin, looked at the market, but unexpectedly sold out in 1.5 hours, including several repeat customers, saying that Chen Mingliang's fried snails are clean and delicious.
A few days later, Chen Mingliang put in 70 pounds of field snail once. It happened that day was the weekend, and there were more people coming out of the night snack than usual.
One day, a girl said to Chen Mingliang, "I heard that your snail is delicious. I tasted it once. It's too spicy. Can't you do something that is suitable for our local people?"
This gives Chen Mingliang a bright heart.
After closing the night, Chen Mingliang asked a fellow townsman to go to a local restaurant to eat the specialty of the house: the snail and the snail.
Soon, two people understood what had been done.
On the second day of Chen Mingliang, the ten and a half of the field snail sold out in half an hour.
This gave Chen Mingliang great inspiration: it seems that want to expand business, relying solely on spicy snail is too monotonous, but also to develop several varieties.
Guangzhou is a city with a large floating population. The floating population is several times more than the native population. If we can stir up different flavors from different places, will there be more customers?
So he studied carefully and fry the different flavors of the snail, and the business is better.
In the evening, when the shop opened up business, it was necessary to have a regular business. The night of the city management, Chen Mingliang left the remaining half pot snails.
This time, Chen Mingliang lost nearly 100 yuan, but let him understand that such sneaking is not guaranteed, nor can it make the business bigger and regularized.
He decided to open a shop.
At that time, Chen Mingliang only had more than 500 yuan of savings. He wanted to find a partial front to make the brand.
On a Sunday after a half month, Chen Mingliang opened his first shop in a small lane near the nine walking street, with only a dozen square meters.
He recruited a worker and called his cousin in the house to help.
On the opening day, Chen Mingliang set up a shining billboard on the entrance of the alley: stir fried snail shops and enter 50 meters.
Behind the billboards, there are all kinds of flavors: sour, spicy, spicy, and spicy.
Because of the storefront, in addition to frying a big pot of secret Chongqing snail, all the others were fry and divided into three specifications: Small 3 yuan, medium 5 yuan, large 8 yuan, to meet the needs of different customers.
The weather is very beautiful. On that day, the southwest wind is blowing. The spicy smell of the snail is floating out of the alley with the wind and drilling into the nostrils of the people on the walking street.
People constantly sigh, sweet smell, where did they come from?
So many people came to buy it.
That's a net profit of 400 yuan!
In the next few days, the business is very stable. It can sell 15, 60 Jin every day.
But business soon fell into a slump, sometimes selling only more than 40 pounds a day, and the rest had to go to the crossroads at night to set up the stall.
One day, when he was puzzled, he smelled the same smell in another lane near the place. There was a new Sichuan fried snails shop, which was cheaper than him.
Chen Mingliang started competing against his opponent.
He thinks that competition on price is not a good way to innovate only from business.
Chen Mingliang first implemented the measures of "buying three copies of the middle portion, buying three copies and sending one to the customers, letting customers stir fried the snail by themselves" and so on.
Next, we introduced some special breeds: brew the snails, dig out the flesh of the snails and chop the fish together into mud, and then return to the original shells. The old snail is made from the snail and the old grains. There are also big screw meat, roasted snails and so on.
Many people do not know that the original snails still have such a way of eating, they have come to Chen Mingliang's shop to taste the food, and business has not only improved but also gradually formed a brand.
Soon, Chen Mingliang opened a branch in the living area near an industrial area in the new town, and then he opened second branches and Third branches.
In a few years, Chen Mingliang had 6 branches, and more than 20 young people worked in his hometown village.
In the past 5 years, Chen Mingliang has sold the saute from the original 500 yuan to millions of assets now. It makes people understand that business is not the size, but whether you have a businessman's head.
Xu Qiyun, editor in chief:
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