Soil Eggs Change Poor Boy'S Fate

Luo Lixin was born in a family of farmers in Wushi Town, Xiangtan, Hunan. Because of her poor family, after graduating from junior high school, she followed her hometown to Changsha as a mason. Looking at the tall buildings in big cities, he wished he could stay in the city one day.

One day, the cook who was in charge of the site was asked to leave for home. Luo Lixin took the place of him temporarily.

When he went to the market to buy vegetables, he met a fellow townsman and two people chatted.

During the conversation, Luo Li Xin learned that the old man had to earn $twenty or $ten a day for selling vegetables. He wanted to spend ten yuan in his daily life. He sold vegetables not only easy but also made more money. If he went to sell vegetables, he could not live in a big city. After the Spring Festival of 1990, he took a $200 yuan saved by clay masons and went to Changsha alone.

He used the money to rent a private house in the city, bought an old bicycle and started his own business plan.

Every day, Luo Lixin gets up at 2 and 3 in the morning and arrives at the wholesale market of vegetables. He then comes back to finish the dishes and start the day's business.

Because Luo Lixin always adhered to the principle of small profits but quick turnover, his vegetables sold faster than others.

In the past year, besides earning enough money, he earned five thousand yuan, much stronger than the mason, and his wife was also sent to Changsha.

As a result, more people spend more money every day, but business is not as good as he expected.

In order to earn more money, they have to work harder than before.

One day, an old woman who frequented their business often found him. He said, "can you help me to bring some eggs from your hometown?" when I was a daughter-in-law, I didn't think much about it. Luo Lixin took 20 pounds of soil eggs from her hometown, and the old woman only got five kilograms. I didn't think that the remaining more than 10 catties would be robbed in less than half an hour.

Except for round-trip fare, half a day made a net profit of more than 20 yuan.

At that moment, Luo Lixin realized that since the vegetable business was so difficult, why didn't he bring his native eggs to Changsha for sale? He sold the signature soil eggs and tasted the sweetness of the egg and tried to try it. Luo Lixin bought several eggs from his hometown, and every time he was less than half a child, dozens of pounds of eggs were sold out, and Luo Lixin applauded his discovery. He launched his parents to buy him in his hometown.

In May of 2001, Luo Lixin went home to bring the more than 200 kilograms of soil eggs he had bought to Changsha, and wondered how much money he could earn this time.

But to his disappointment, few people came to buy eggs.

The couple looked at each other in surprise, not knowing where the problem was.

After dinner, when he went out for a walk, he heard several neighbors talking about: "why is that surname Luo so many eggs, will he take the fake eggs?" Luo Lixin suddenly realized that he was worried that he would be shoddy.

For second days, Luo Lixin looked at the earth's eggs for several days and sat in the store.

Suddenly, he jumped on his lap and jumped up and said, "yes!" he scared his wife. He hurriedly told his wife: "now, some singers, movie stars, writers are all signing up for sale and selling books. Why can't we sign and sell eggs? If the customers bought our eggs, they found that they were fake or not fresh, so they could be returned with their signature unconditionally."

Second days early, he spent two yuan to engrave a private seal of "Luo Li Xin". He went home to wipe the eggs in the basket and wipe them with towel one by one. Then he carefully covered his name. He thought that everyone could buy it at ease.

It turned out that some good people learned that he had been chased after he had stamped the eggs. No matter how Luo Lixin explained, people didn't buy many eggs except for a lively look.

When Luo Lixin was worried about it, one day, an old couple came to the shop to buy eggs. And one was about 10 jin. He had never once bought so many eggs before. The old couple came to see the truth after they heard of Luo Lixin. If there was anything, their neighbors would come to buy it.

As a matter of fact, a few days later, more and more people came to buy Earth eggs. Luo Li's hundreds of pounds of soil eggs were sold out in less than half a month.

Luo Lixin finally tasted the sweet taste of the first crab.

With the increasing number of customers, the original purchase of eggs is in short supply.

In order to make the business bigger, Luo Lixin also asked three workers to help him collect eggs.

One day in 2002, Luo Lixin was just about to open the shop. Suddenly, an old lady came in with a few pounds of eggs. Without a word, she asked, "do you promise not to sell a bad egg? How do I buy these eggs? There are several bad eggs."

Sure enough, what the old lady said is not empty.

Luo Lixin quickly changed all the eggs to her and returned the old lady's fare.

Everything was over, but Luo Lixin did not dare to be careless.

He realized that it would be a trivial matter to lose a few dollars in such a case, and the most important thing is the credibility of his hard work.

He handed his business to his wife and rushed back to his home. When he got home, he summoned his parents and three other egg collector to ask what was going on.

Originally, because of the rainy season, two baskets of eggs were wet by the rain.

When Luo Li Xin returned to Changsha, she removed all the eggs on the stall, and the wife did not understand. "Even after being wet by the rain, it is a small number of people after all. Is it worth making such a fuss?" Luo Li Xin snapped at the end of his wife's words. "Are you willing to let a mouse kill a pot of soup? Let these eggs destroy the credibility we have worked hard to build up."

A week passed, and there were few people who came to return eggs. But the people passing by said, "Ronaldinho, your business is so reputable. After I buy eggs, I believe you only!"

One day in June of 2002, Luo Lixin took account of his half a year's business and saw it startled: in the past six months, the cost of travelling and freight has been spent more than five thousand yuan, and because of the inconvenience of pportation, the consumption of eggs is also very large.

Rather than spend so much money on freight, he would rather buy a van to carry eggs.

He bought a loaf of bread for more than 20000 yuan.

But with the car, the expenditure per month is bigger than before. If we want to maintain our previous profits, we must develop new sources of revenue.

It happens that there are two facades in a community, and Luo Lixin decided to use his fame to open another vegetable supermarket.

At the end of 2002, Luo Li Xin's "green vegetable supermarket" opened in the sound of firecrackers.

At the beginning of the opening ceremony, Luo Lixin put the credit management in the first place, and made a clear price list for all vegetables and made small profits but quick turnover. It also promised publicly to the consumers that all the vegetables in the store should not exceed the standard pesticide residues, and never sell the whiteboard meat. If found, the reward will be 1000 yuan each time, and it will be guaranteed ten times the compensation for the purchased goods.

At the same time, we also set up telephone shopping, which is responsible for free delivery to customers within two kilometers.

Sure enough, it attracted a lot of new and old customers.

In 2004, Changsha industrial and commercial bureau and Changsha Consumers Association jointly awarded Luo Lixin "trustworthy and trustworthy consumer trust unit". He became the first person to win the honor in Changsha vegetable business.

Now, Luo Lixin's business is getting bigger and bigger. His monthly income has already been over ten thousand yuan. Not only did he buy a three room two hall elevator room in Changsha, but also successfully registered the "Luo Lixin" trademark.

This year, he plans to build an ecological farm in his hometown, which includes seed, raising, selling and eco-tourism. He will carry forward the "Luo Lixin" brand.

Xu Qiyun, editor in chief: