Experience Of "Long Tail" In The Era Of Meager Profit

There was a pile of sesame seeds and a big watermelon on the ground.

A businessman found them and rushed to grab the watermelon. He just picked it up, but was rushed out of the back to pick up the watermelon.

The businessman, of course, was very depressed and had to pick up the scattered sesame seeds.

When he picked up all the sesame seeds and accumulated a whole big bag, he received nothing less than that big watermelon, or even more.

This is the "long tail" way of thinking in our meager profit era, which is to build up the whole lot.

Because the characteristics of meager profit are: market regulation, information sensitivity and enterprise increase.

This means that in all areas of market operation, the profit margins of product development, production and processing, sales and distribution, after-sales service and other links are narrowing.

Therefore, business operators no longer expect to gain high profits at a certain stage, link and time, so we must adjust the way of making money to the overall and lasting comprehensive effect.

That is, every link, detail and time slot in the operation should be carefully calculated, and the whole lot will be built up.

The business operators should not be too small. They often have large business opportunities in pregnancy. They need to set up long-term thinking of making profits.

In the era of profit and loss, we need to focus our eyes and start from childhood.

Is Wenzhou's economy booming by "5 knives"?

First, the small scissors created the clothing industry, the two is the small knife inoculated the catering industry, three is the small razor developed the beauty industry, the four is the small leather knife to create the footwear industry, and the five is the small screwdriver to cultivate the mechanical and electrical manufacturing industry.

Therefore, we must achieve the following goals: first, small profits but quick turnover.

In the era of diminishing profit margins, enterprises must set up meticulous and lasting management strategies, practice hard work and break the market, so as to win the market. Secondly, make customers satisfied and value service.

In the era of meager profit, we must make our customers satisfied and let our customers be loyal to you. The key is to "do better than say"; third, we must win the opportunity to win the first prize.

The era of meager profit is the era of highly developed information.

Whoever gets the right information first will take the lead.

Those who make good use of information rely on their accurate prediction and scientific decision making to achieve keen market insight.

A small sum of money is the ancestor of a large sum of money. Today, those rich people who can hold tens of millions of money do not depend on the accumulation of a penny of money.

Galvin, the founder of Motorola, sold popcorn, Konosuke Matsushita sold rice, the founder of Daewoo Group sold newspapers, Li Jiacheng sold plastic flowers, and Taiwan entrepreneur Stan Shih sold duck eggs.

Man can not be born a boss, destined to do great things.

Only those who are brave enough to start small things can be successful.

Please enjoy the story of "one dollar coin": he is bankrupt and everything is sold out. Now, a dollar coin in his pocket and a ticket to go home are all his assets.

The 143 train from Shenzhen began to check tickets, and he had mixed feelings.

"I can't go like this!"

He stepped back when he stepped into the car door, and the train left. He quietly tore up the ticket.

He grasped the coin and walked into a shop and bought a child coloured pen for 5 cents. He bought 4 boxes of Hongta mountain for 4 cents.

At the exit of the railway station, he put up a sign and read the words "renting the station card (1 yuan)".

That night he ate a bowl of California beef noodle, and there were 18 yuan left in his pocket.

5 months later, his "stop" card was developed from 4 boxes to 40 adjustable "welcome cards" made of manganese steel. He had a house near the railway station and a helper.

In Shenzhen in March, strawberry merchants everywhere.

5 yuan a kilogram of strawberries can not be sold on the first day, only 2.5 yuan for second days, and no one for third days.

At this point, he came to a farm and bought 30 thousand flower pots with 10 thousand yuan earned from the rental card.

In the spring of second, when others pported strawberries to the city, he planted strawberries into the city.

Less than half a month, 30 thousand pots of strawberries were sold out and empty, and for the first time he saw 10 thousand yuan to become 300 thousand yuan.

This kind of strawberry made him own his own company.

His career began to recover, and he had a sense of regain himself.

In 1995, the Shenzhen customs auctioned off a group of unowned goods. 10 thousand Nike shoes were all uncompetitive bidding on the left foot. He was the only bidder who bought the goods at a very low auction price.

In 1996, 10 thousand main Nike shoes, which were stored in the Shekou customs for a year, were all rushed to deal with.

He learned the news and pulled the goods out of the Customs at the price of the old second-hand goods.

The trade has made him a commercial genius on the cover of Hongkong business week.

Now, as the general agent of Asia's 13 clothing companies, he is trying to turn a street in Shenzhen into a pedestrian street, because there are 12 shops on this street.

This shows that big money is accumulated by small money. One yuan can create a street, but many people think that only one yuan can only buy a glass of water.

Perhaps it is this cognitive difference that makes the world a rich man and a poor man.

The long tail theory of the "long tail" thinking has two characteristics: fine and long.

It shows that the long tail is a small share of the market. In the past, it was a neglected market.

A huge number of small markets also occupy a considerable share of the market.

The emergence of this theory is the result of the meager profit era in the Internet field.

Google advertises for millions of small businesses and individuals. These "sesame" people have never been valued before, nor have advertisers been willing to advertise for them.

Now these people can help Google advertise.

So Google has achieved great benefits.

In the tens of thousands of commodity books on Amazon online bookstore, a small number of bestsellers account for half of the total sales volume, while the books of most other departments, though small in individual sales, occupy a half of the total sales volume by virtue of their various kinds.

A Amazon Co employee once said, "the books we sell now are much more than those that we used to sell.

The iTunes online music store of Apple Corp has been a great success.

If consumers want to hear only one song, why do they force them to buy the whole CD?

Two years ago, apple saw through this business opportunity and provided users with genuine single sales on the website.

The gap between the 99 cents and the US $15 makes Apple sell 500 million singles at the moment, and the sales of its MP3 player iPod are also rising.

eBay has created an unprecedented business model for buyers and sellers at the same time, allowing a large number of small businesses and individuals to sell small pieces of merchandise through their platforms, thereby creating amazing trading volume and profits.

Its success has made people see that as long as the tail is dragged long enough, it will gather sand into towers and produce an unexpected astonishing effect.

Of course, "long tail theory" has its particularity, so it is necessary to satisfy certain conditions to make it effective.

At least now is not a theory that can be universally applicable.

There must be two conditions for the long tail theory to be effective: it is enough to store and circulate channels, and the cost of maintaining the market should be as small as possible.

The development of computer and network technology has made it possible.

Therefore, we see that a large number of long tail theories are all Internet companies, and the "28 laws" in traditional markets are still popular.

Although the industry is different, it is not the same to wear warm food, but there are differences in sweat. But we all earn "small money" and also count as a family, so we don't need to be jealous.

In short, the competition in the era of meager profits is no longer a sales trick of one trick or another, and the contest of flower and boxing legs in marketing. Instead, it is the competition of profit models, which depends on who makes money thinking.

Because profit mode is the systematic method of profit source, generation process and output form of enterprises, it is the only way for enterprises to improve sales revenue and management quality.

At the same time, we also require our operators to "move, please and please" consumers by providing services, skills, credibility and even silly taste.