Entrepreneurship Requires Courage And Vision.

It is necessary to set up the "lighthouse goal".

In the past ten years, the world fortune hero list has two popular figures: one is WAL-MART founder Sam.

Walton, Bill is the head of Microsoft.

Gates.

Many people are exploring Bill.

Gates created the secret of wealth.

Bill.

Gates said in a nutshell, "I have a good eye."

How can many people be surprised when they say "I have a good eye"?

In fact, if you study Sam carefully.

Walton and Bill.

Gates's wealth heroes will find that the so-called "good eye" is a complex connotation of words, it contains not only "unique".

Because before Walton and Gates, there were a large chain supermarket, and also an industry giant in microelectronics and software industry.

But the market proves that they have the best vision in the industry they are currently engaged in.

HUAWEI, Lenovo and hope group are examples of success in the Chinese market.

Since 1990, the growth of China's GDP has basically maintained a high speed of 7%~8%.

By the year 2000, the cumulative growth rate over ten years was over 100%.

But the growth of these three industries has increased over 1000% in ten years.

In the first ten years of the Chinese market, the most important wealth heroes are the communications industry, the PC industry, the agriculture and the real estate industry.

Their eyesight is good because they have entered a fast growing business, bringing the business and the growth of wealth to an express train.

Of course, enterprises with such market opportunities are, after all, few.

An entrepreneur's vision is not that entrepreneurs should take this express.

No, not at all, and there must be no such luxury.

Because 70% of the enterprises we choose are not so lucky. They are another kind of "good eyesight": they see the regrouping of the world industrial chain, and see the trend that the production links in the chain pfer from developed countries, high cost countries and regions to the third world countries and regions, and they seize the opportunity.

CIMC group has made container production the world's first in ten years; Galanz has made the microwave oven the world's first in eight years; while Wanxiang Group has become the world's largest supplier of automotive driveline parts in five years; Taiwan enterprise has become the world's largest instant noodle supplier in six years.

People who have been to the source of the Yangtze River have discovered that the source of the Yangtze River was an insignificant Koizumi.

This makes people feel deeply introspective: we pay too much attention to "ambitious goals". As a result, great things can not be done and small things are not willing to be done.

After many years, I remember clearly that he was staring at the solemn expression in the distance.

To build up the lighthouse goal of enterprises is to say that enterprises should have long-term plans, that is, entrepreneurs and enterprises should have a progressive spirit and attitude and have a sense of hardship.

Any enterprise will experience the ups and downs of enterprise development and even experience failure.

But companies with lighthouses will stand up on the ruins and develop again.

This is like walking in the dark, without road, without light, without direction. Only the Beidou on the horizon, this star becomes your hope to conquer the dark night.

Successful enterprises have corporate goals, but they are not not making mistakes, but because of this goal, they have confidence in the future of enterprises.

In 1995, Lenovo Hongkong company suffered huge losses.

Lenovo is facing huge market pressure as a listed company.

But they believe that the company is optimistic about the mainland market that China will start. In less than a year, the company is reborn.

In this sense, the vision determines the goal, and the goal is the confidence and belief of the enterprise to survive and grow.

Any company is made by a small company.

No matter how big and famous corporate empire the world is, they have also encountered difficulties in capital, products, market and talent.

But the company can be a small company.

Zhang Rongfa, chairman of the world Chinese ship king and Taiwan evergreen enterprise group, spent less than twenty years to make an ocean shipping company the world's second largest business empire.

He said that entrepreneurs who do not consider future and have no goals will have no future.

Bill Gates, chairman of Microsoft, also has a famous saying "entrepreneurs should consider the future" besides "I have a good view".

Enterprises are alive.

From the perspective of management and business leaders, most enterprises in the world live half the lives of people: forty years or so.

This is precisely the time when entrepreneurs start businesses and leave enterprises.

From a product point of view, enterprises also have cycles, because there is no permanent product.

Charles, a famous American business philosopher, describes the life cycle of a company from a product point of view.

He believes that every company has its own life cycle, and the secret of long life lies in how to create second curves timely when the growth curve of the company approaches the parabola vertex.

When the resources on the old curve began to decline, the company has entered a new successful track and has grown rapidly.

This is the vision of entrepreneurs and business management: when they want to see the "parabola vertex" of enterprise products and what kind of "second curves" should be started.

In the late 50s of the 20 century, the Tokyo Communications Industry Corporation (the company was relatively small and barely known abroad) took an important step, abandoning its original name and adopting a new name Sony Corp.

The Bank of the company objected to this: "Tokyo communications industry company has been established for ten years now, and it is difficult for its name to be widely known in the communications industry.

After so long a time, you suddenly and absurdly suggested that you should change your name. What does that mean?

Akio Morita of Sony Corp replied in a very simple sentence that it would expand the power of the company to the world. Foreigners who used to be names were too hard to pronounce.

You may think that this kind of behavior does not show much courage and courage. After all, most small and medium-sized companies eventually have to look at the overseas market.

Moreover, it is not worth making such a fuss about changing the name to pform Tokyo telecom industry into a Sony Corp.

However, we might as well take a closer look at the reason why Akio Morita, the world entrepreneurship laboratory, has proposed this action: Although our company is still very small, we also see Japan as a huge market with great potential for development.

But I finally realized that if we don't focus on foreign markets, we will never develop into the kind of company that I envisage.

Japanese products are famous for their quality in the world. We need to change this situation.

At the beginning of Japan's economic take-off, the meaning of "made in Japan" is also synonymous with "cheap, inferior and inferior quality".

SONY not only wants to succeed in its own strength, but also wants to change the bad image of the quality of Japanese consumer goods in order to win the highest praise in the world.

As a small company with fewer than 1000 employees and no overseas influence at all, this is a very bold goal.

It takes courage and vision to see the future.

China's failing enterprises do not know what enterprises should do, but do not know what enterprises should not do.

In the place that should not be done, do not give up in the place that should be abandoned.

This is a fatal shortsightedness.

The business goal of the company is to set up an entrepreneur and an employee, and answer the question of why the employees should follow you.

Yang Yuanqing, Lenovo president of Lenovo Association, recalled in 2001 that in the early 1990s, a group of young people who entered Lenovo in the same period of his life were unable to bear them and left the company.

At that time, the best of these people earned about 200000 a year; today, Lenovo's annual sales reach 30 billion, they are still about 200000.

Persistence is also a need for vision compared with those who leave.

This vision determines how you can find a rich ore belonging to yourself and belonging to an enterprise.

The Jewish nation is the most troubled nation in the world. This nation has a motto: "in order to make a daughter marry a scholar, it is worthwhile to sell everything, even to pay the daughter of a scholar as a wife."

This is also a lofty goal.

It is reported that in the proportion of per capita books and publishers and annual per capita reading, State of Israel, where Jews live, ranks the most in the world. In Israel, there is a library for every four thousand people.

The population of Israel is only about five million, but the export of high-tech products is up to US $about five billion, accounting for 25% of the total exports of the country.

It is probably the cause of the millennial hardship of the Jewish national calendar, with a view to the long term and the best use of all means and means to acquire and master knowledge.

There may be misunderstandings about corporate goals, and we believe that successful businesses and entrepreneurs have a lofty and ambitious goal.

This is totally wrong.

When Lu Guanqiu founded Wanxiang Group, the idea was simple: change the fate of a farmer as a worker.

Twenty years later, the goal of the Wanxiang enterprise is to strive for ten years plus 0. "Every ten years, the enterprise adds a" 0 "to the daily profits, which has actually surpassed the concept of money.

Liu Chuanzhi, who associates himself with Lenovo, has only two purposes to establish Lenovo. In his own words, "one is to support himself, the other is to do nothing in the Chinese Academy of Sciences at that time."

When the enterprise develops to a certain extent, such a goal is impossible to unite a group of people. If we want to become bigger and stronger, we need to have an enterprise goal commensurate with it.

Lenovo's corporate goals have already surpassed this basic goal.

The goals of enterprises should be adjusted with the growth of enterprises and changes in the environment. This is like sailing, and we need to constantly adjust our routes.

Whether big enterprises or small and medium-sized enterprises, they need to adjust and correct their goals.

An unchanged enterprise goal is impossible to guide the correct direction of enterprise development.

We should be good at grasping the opportunity for change.

The enterprise goal is the strategic direction of the enterprise, which includes the business objectives, management objectives and humanistic goals of the enterprise.

The founder of Ford motor, Ford's "T" car and "five dollars" work reward, and the dream and business goal of "let every American family own a car" has made the United States enter the "wheel society", which has far more profound influence than the auto industry itself.

But this goal should never be a shackle for the development of enterprises.

Later, the old Ford failed to adjust its business objectives in time to adapt to the changing market and environment.

Entrepreneurs should have the courage to be honorable revisionist in the formulation and implementation of enterprise goals.