The Business Strategy Of Small And Medium-Sized Enterprises Is To Survive First.

Personally, I think this view is quite right.

I feel very deeply in my 15 years of sales and marketing career.

Including several entrepreneurial failures.

But there is still a lot of money making in that city.

Later, as I did more marketing, I gradually understood many rules of operation.

At present, there are still many inequalities in the market.

It's really tiring to say that you start from scratch.

Because you can't walk without money today.

Good luck.

So how can SMEs survive?

1, I think we should be modest and active in learning.

Constantly informed.

Give full play to your potential.

This is about my mind.

Many bosses are always looking down on workers.

So, instead of pointing to the market, our own contradictions are directed towards our own internal environment.

There are many bosses who do not want to know the knowledge of practitioners and learn by themselves.

Result.

There are many twists and turns.

I have been studying marketing for more than 10 years, and I saw a lot of wasted money because of my boss's childish ideas.

First, the general manager of a cosmetics branch, who blindly studied Haier's daily affairs, was used to manage the storehouse.

Because there are many kinds of daily chemicals, they need to be sorted out every day. They are very tired. They need to sleep at 2 in the morning.

Because this is a real case.

Because I was with him.

Later, the boss did not understand. Later, I became angry and told others that I could not work well without rest.

Later, the system was abolished.

Two, another company I participated in, marketing manager is a technical expert.

I don't understand marketing at all.

I made a survey in the market and found that the effect of the company's development was almost 2 million yuan, because our models were small and medium-sized hospitals and small and medium-sized distributors, and these dealers did not participate in the exhibition.

Therefore, the effective customers of our exhibition are almost zero.

My plan for the company is to cancel the investment and increase more advanced sales.

Because there are 100 thousand sales per year.

Still good.

However, I found an interesting phenomenon in small and medium-sized enterprises, not giving money to people, willing to give money to the exhibition.

I even thought the business of the exhibition was bribing the marketing director.

One million raise 10 good senior business, you see the effect.

The power of many people is great.

But the boss is very interesting, not willing to spend money on talent.

Other places waste a lot.

Three, too many cases, I do not want to say.

2, small and medium enterprises, I don't care what products.

I want to say that we must learn skills or find a practical marketing expert, and use various means and tools to promote ourselves.

Try not to make big ads, but to use very small but high added value methods.

For example, the current network, blog, and even geography, even to me such planning and training.

As long as you integrate such talents, you are almost a small creative company.

Everything can be innovating.

So, it does not necessarily cost a lot.

But we must be willing to give talent money.

3, thought to live.

Many bosses can't see clearly and keep their own industry.

I think this era is an investment era, rather than keeping the industry era, bad projects will be abandoned.

Even Buffett, the stock god, predicted that he would still increase in the ten year when he chose stocks.

He is never speculative.

He doesn't even buy Microsoft stock.

Sun Zhengyi, Asia's richest man, is buying a network company every day, regardless of what the company is doing.

So, boss should not be rigid.

Case: a boss invested 10 million in a medical device project, and the result was stuck.

A big feed investor invested one hundred million in the acquisition of dairy industry, resulting in no marketing strategy planning, brand design, and management.

I think this money really hurts.

Because these bosses always want to make money.

I didn't think of my mission.

Actually, I think someone only gave me a company in Shanghai.

I was enough to make him profitable.

Because it is very easy to do some planning and service in Shanghai.

Is it bad to earn 10 million with 2 million? Is it bad to do some service industries?

Why do we have to manufacture?

Be a small factory.

The factory is big. Are you good at management?

I feel like I am not going to worry too much about the service industry, that is, the third industry.

Enterprises in Shanghai are doing great things.

Such as catering planning management, such as selling airline tickets website, such as training and so on.

Some sell tens of billions of dollars a year.

But I have asked some inland companies about these enterprises. Of course, Shanghai also has no idea.

Some companies sell tens of millions of dollars a year, and they are very tired.

I hope that small and medium-sized entrepreneurs should walk more and communicate with marketing practitioners.

Be busy with your ideas.

Don't be exhausted.

Because the industry in the world does not make much money.

4, I have studied and studied the enterprise for nearly 15 years, summed up a lot of things, and sent it to the world manager website.

But I find that most of the people who study are managers and workers, and few bosses.

But I looked at the president's class of Chen Anzhi's video and found that many of the boss's questions were very childish.

I think Lin Weixian is talking about basic things, which is like giving pupils a lesson in marketing.

No way, because now you call him the father of marketing, Kotler. [marketing] many people don't understand.

So, these teachers are talking about primary school classes, but many executives listen to them.

I really like Yan Jie - the first class talents are wild.

Second rate talent is discovered.

Three talents are trained.

Therefore, most of the students who go to the training class all day are three talents.

5, finally, I want to see that these bosses should be very lucky.

I think the most important thing for small and medium-sized enterprises is to choose a good service industry project two. We must work hard to build up a team, three, give up our so-called expertise, but we have already abandoned the project and have no competitive industry.

Like Sun Zhengyi, to find talents in projects and projects.

6, I don't want to talk about it anymore.

How can we say that those who return to reality or see those dying small and medium-sized enterprises are waiting for their eyes to stick to themselves?

Don't think you are ma Yun.

Ha-ha.

Unless you have his experience, he has his thoughts.

It has his quality.