Creativity = × (Information = Knowledge)

What is the most lacking among employees?

The answer of 99% of leaders is lack of creative thinking.

So, does your company invest enough time and resources to cultivate the creativity of its employees?

An interesting question is: can you imagine 10 things that human beings can't do?

The most common answers I got in the same more than 1400 tests of 25 countries were flying, time reversal, immortality, rejuvenation and so on.

Although these answers are correct, everyone knows that knowledge and knowledge are not imagination.

The more people who have knowledge and information, the more the value of knowledge and information is decreasing.

On the contrary, the value of people with creativity and imagination is rising.

Einstein has a famous saying: "imagination is more important than knowledge."

In 1950, the US Air Force did a creative test to see if you are suitable for becoming an American aircrew.

Similarly, when hiring employees, leaders can use this test to observe the creativity and imagination of candidates: "what can you do with bricks?"

War is not about knowledge and information, because you can get that and others can get it.

The real contest is the flexible creativity in the war, and so is the enterprise.

Can you imagine what a ship can get with a parachute?

The answer is a parachute ship.

It may sound ridiculous, but in fact, it has been invented and applied to real life.

The purpose is to save the fuel consumption of the ship.

Creation is neither complicated nor profound. Creation is the combination of two old things in a new way.

The problem is that we are often restricted by habit and group consciousness, we do whatever others do, and we always do things according to our habits.

Do you feel awkward if you see a person in a swimming pool that does not swim in line with the planned route?

Why don't you break your habit and swim freely when you want to?

When and where did you get creative ideas?

The most common answers are in bed, toilet and travel.

Edison always had good ideas when he was fishing.

No answer is in the office.

On the one hand, leaders of the company want to be bold and innovative, but on the other hand, they do not give enough space and time for their employees. More companies even encourage their employees to work overtime and make their employees tired.

In fact, this only reduces the creativity of employees.

How can a tired person have the energy to "brainstorm?"