The Best Way To Start A Business Is To Start A Business.
I often hear a point of view: "entrepreneurship is harder and business is more difficult."
Is it true?
If this is true, then what is the boundary between starting a business and keeping a business?
Within 10 billion of sales is entrepreneurship, and 10 billion is keeping businesses?
Born in 10 years is entrepreneurship, and 10 years away?
Brand second is entrepreneurship, the first is Shou ye?
Is Haier not just starting a business, but just doing business?
Does Microsoft no longer start businesses, but just keep businesses?
The world's top 500 no longer start business, but just keeps their business?
Human beings exist for about 1000000 years, but they are still in business today.
The United States has been in existence for more than 200 years, but it is still in business today.
Eddie lived until he was old enough to be old. He never heard anyone say that Edison was "keeping his business".
In fact, entrepreneurship and Shou ye are not related to each other, not a parallel relationship, but a relationship between inclusion and inclusion: entrepreneurship is eternal, and industry is relative; keeping the industry is another form of entrepreneurship, and all business is a subset of entrepreneurship.
To seize the new market is to start a business, but keeping the old market is not an undertaking.
The market is changing, customers are changing, opponents are changing, and they are also changing.
Do not create new products, can we keep it?
Do not create new channels, can we keep it?
Do not create new customers, can you keep it?
Can we hold on with constant changes?
Keeping business is also a kind of entrepreneurship.
The concept of "growth is entrepreneurship, not growth" is really naive.
In the Chinese dairy market, the total body volume is expanding at a rate of two digits every year. Even if we have achieved the first market share, we still need to constantly start business in order to synchronize with China's dairy industry.
If one day, when the total volume reaches plateau, the expansion coefficient will linger on the zero line. Then, if we achieve the first market share, will we enter the so-called "Shou Shou" period?
No, that's the age when entrepreneurial intelligence needs upgrading.
Today, in the tide of dairy industry, we can develop as long as we go along. At that time, we need to "turn around" to find the gap.
Today we can focus on "meeting the needs". At that time, we need to create demand to advance: it is more difficult to start a business.
Moreover, for an enterprise, besides the domestic market, there is also a global market. Besides the most important industry, there is still a lot of business to do.
There is no boundary in the market, and there is no boundary in business.
It is harmful to view "entrepreneurship" and "Shou Ye" as two different categories of concepts. It will cause many people to misunderstand that entrepreneurship needs to be "dynamic". Keeping a business needs to be "quiet". Entrepreneurship requires passion. Keeping the business requires "loneliness". Entrepreneurship needs to be "expanded", and keeping the business requires "introverted"; entrepreneurship needs to be "bold and resolute".
In a word, entrepreneurship is closer to creation than keeping business.
This is totally wrong.
It was this wrong idea that led Li Chuang Wang to enter Beijing and put down his gun, so that business flourish to the extreme and then declined. After thousands of students were admitted to university, they began to have no "University" (relative to the special university examination): they thought they could breathe a sigh of relief.
To be an enterprise, we always need to move. We need passion forever. We need to create, create and recreate forever.
Sentence: always need to be in the "entrepreneurial state".
In this world, there is only "entrepreneurial state" and no "state of business".
Entrepreneurship is the only medicine that is "immortal". When you no longer start business and delusions of "keeping your business", there is only one way forward: atrophy, decline and death.
Either self revolution or revolution, there is no third way!
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