It Is A Wrong Direction For Individuals With Amblyopia To Start Their Own Businesses Independently.

With the upgrading of the industrial structure and the change of the economic environment, some factory workers and government officials have to face the edge of unemployment or unemployment. The graduates' employment situation is poor, and many graduates mean unemployment. Because of the development of urban and rural areas, some landless peasants have been pushed to the road of leaving the land and having to start their own businesses.

In view of the fact that our society can not digest such a large number of unemployed people, we have to hope that the unemployed people will digest their own society. In the process of social self digestion, the government departments at all levels are most encouraged to start their own businesses independently, that is, to start their own businesses to solve their employment problems, and to achieve their living after their laid-off jobs through their own small businesses.

In our propaganda, no matter the labor department, the trade unions at all levels, the industrial and commercial organs, the tax authorities, and even the social news media are encouraging individuals to start their own businesses.

In the current market economy environment, encouraging independent entrepreneurship of these social vulnerable groups is a wrong proposition and direction for me. Independent small businesses are no longer suitable for the current era.

The reasons are as follows: first, independent small businesses can not adapt to the basic environment of the era of meager profit management.

This kind of small business venture can survive several years ago, and it may be possible to earn a lot of money if there are opportunities and relationships.

Now, however, the chances of success in small businesses are getting smaller and smaller. This is mainly due to the change or deterioration of business environment in recent years, leading to the first.

Micro profit management is a prominent feature of the current economy. The reason for this slight profit is that 1 and market participants are more and more: there are more and more market participants with different regions, different levels and different capital scales.

To a certain extent, the participation of a large number of subjects is not so high as that of a product or service.

For example, the planning industry, Ye Maozhong's brand is very strong, but Ye Maozhong is not necessarily in that specific project than I win Wang Jianxin, where to go, so that once the customer meets me, I can make the case quality is stronger than Ye Maozhong, but my planning fee is much lower than that of Ye Mao. In this case, I have a relatively large chance to deal. My low fees will lower the charging standard of the planning industry, so that the planning industry is also gradually becoming more and more profitable.

Under such conditions, a newly incorporated company who has entered the planning industry has been established or not well-known at all. There are no successful cases. After entering the planning industry, he will be able to conclude business at a lower price.

2, the homogenization of goods and services in the market is fierce: the last few years, especially in the early days of reform and opening up, the supply of commodities is not abundant. Many enterprises or entrepreneurs have made huge capital by using information gap, geographical difference and people's great thirst for material quality in the torrent of northern and Northern exports of goods and goods. Today, this regional difference and information gap are becoming more and more difficult due to the full circulation of commodities and the increasing development of information.

Today's China as a world factory can be said to be everywhere, such as Guangdong shoe industry, household appliances, Shenzhen printing, Wenzhou clothing, Ningbo shirts, Henan products, Sichuan hot pot, etc. it can be said to a certain extent belong to the same kind of goods, homogenous services, which house can be better than another product?

This homogeneity product or service can only be differentiated by brand, but in essence it belongs to the same product competition. In this case, if a company launches a product, other families may follow suit immediately, such as frequency conversion air conditioning, air conditioning, sterilization, air conditioning, etc. once it is launched, later, the horse will follow up, which will inevitably lead to homogeneous competition.

The weapon of the late comer is the price. If the price is followed up, the forerunner will face a price reduction or a disguised price reduction after being challenged.

The market of 3 and any product has already changed into the domestic market in fact, and even the domestic market is already the international market.

The products and services of any company are no longer simply fighting against competitors in the region. It is serious that they are fighting directly against the international predators. At this point, competition is the inevitable direction.

The first is the home appliance industry. Our national enterprises compete with the international brands. Although we have not solved some intellectual property problems, many home appliance patents have been lifted and banned, resulting in the final victory of Chinese enterprises. However, this victory has been achieved in the background of the low profit margins of the entire industry. The international brands have seen no profits and abandoned the Chinese market, but since then, the household electrical appliance industry has already been a small profit industry, and the mobile phone industry is also like this.

More directly, it is commerce. Today, WAL-MART, Metro and lotus are waiting for their horses. The retail business has become a meager profit industry supported by big capital, and the latter will not survive until they are unable to reach the places where these international predators can not radiate.

4, independent small capital business, the cost of building brand is getting higher and higher. The cost of building brand is compacted by enterprises. There are a lot of benefits in building brand.

In today's China, the value of media communication has been valued. The trend of commercialization and profitability of news media has become more and more concentrated. It has gradually raised the price of media, such as the advertising price of CCTV prime time. It can be seen that the cost of media communication is getting higher and higher. At this time, the Internet media is lucky to show some small companies to the stage all the year round. Otherwise, more small businesses have already failed because of the fact that advertising and marketing expenses can not afford to pay.

On the promotion expenses, with the improvement of terminal stores, the strength of terminal stores has been fully realized: to sell wine in hotels, it is necessary to pay for shop charges, promotion fees, special fees, shop fees, Service Commission and so on. To sell goods on large stores, it is necessary to pay for pile up fees, terminal fees, shop charges, fees, DM fees, promotions, holiday promotions and so on. When administrative agencies purchase tenders, relationship fees and so on, the price is also reduced to about cost.

5, labor costs, rent facade costs, decoration costs, higher hydropower costs, higher taxes and other social management costs have reduced the profit margins of enterprises.

Second: small businesses have low risk resistance and brand continuity risks. Like the launching process of satellites, any operation needs a process. The business process can be roughly divided into: start-up stage, start-up stage, track operation period, expansion period, large development period, dissipation and decline period, and bankruptcy disposal pfer period (end).

The initial stage of the business is to build up shelves, build teams, make sure the way, and choose products or services; and start from the first customer: gradually form a stable customer network and consumer groups; on the track of operation: business is on track; entrepreneurs are relatively easy to handle business; the growth period is: on the basis of initial business stability, services can be extended to form a series of services or a wide range of business operations. The return of profits is relatively smooth, and capital accumulation is gradually increasing.

The average life expectancy of venture enterprises in China is less than 3 years. The main reason is that many entrepreneurs are unable to survive the initial stage or start stage.

Two, the quality of entrepreneurs is the key to success.

To start a business is to be a boss, and to become a boss needs 18 kinds of Wu Yi. These include: 1, grasp the trend; 2, correct decision-making; 3, crisis management 4, leadership ability; 5, management ability; 6, planning ability; 8, marketing planning ability; 9, distribution skills; 10, negotiation skills; 11, advertising communication knowledge; 11, network development and control capability; financing capability; 2, financial management level; building platform, participation platform, setting up external contacts ability; organization, automatic repair capability; innovation capability; and business model selection and analysis capability.

Marketing: financing, marketing, finance, management, marketing, finance, management, marketing, finance, management, marketing, finance, management, marketing, finance, management, marketing, finance, management, marketing, finance, management, management, marketing, finance, management, management, marketing, management, marketing, management, distribution, platform, and marketing. See you in detail.

Three, the allocation of internal talent structure in entrepreneurial enterprises is an important test for how long an enterprise will survive.

According to the science of structural function theory, the long-term operation of an enterprise or a project depends not only on the level of decision-makers, but also on the quality and structure of a group.

In the team structure, we should not only make the old age structure match with its wisdom, but also use its strength and use its energy less, and we should make some contribution to our professional accomplishment, such as understanding business, management, finance and technology.

These entrepreneurial groups lack their experience in the market and operation of enterprises. They often lack their own funds in the early stage of their business. They can not engage in first-class management, operation, finance, professional and technical personnel, and so on. They often present a state of courage. When hiring employees, they tend to be low-level employees who only need a bowl of food to eat and are easy to organize, while employees with a certain professional level and rich experience are few and few.

In this way, the team structure of an enterprise can not be met for those who are just starting up. Therefore, there are successors such as low team quality, bosses' dictatorship and so on, and even fail to make decisions.

The conclusion is: advocating joint venture to make the road of entrepreneurship more stable. Under the current economic conditions, the road of individual independent entrepreneurship is narrowing. Entrepreneurs may as well suppress their personal heroism of "better for chickens and no cows". They should try to develop joint venture and choose to become shareholders who have already survived the start-up or start-up stage (even if the premium is acquired), especially when some listed companies are listed, or they can choose joint ventures to start business together and increase their ability to face risks together.

If you only have 20 or 300 thousand yuan, or do not start your own business, joining the stock and joint venture is the best policy. Otherwise, you can choose yourself as a product or service agent of a big company. Joining a real big brand distribution may be the right way.