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    The Way To Absorb The First Barrel Of Gold

    2008/10/15 0:00:00 8

    DELL: selling a newspaper and selling BMW, the white BMW car that he made from selling newspaper money, carrying three computers in the back seat and becoming an alternative freshman of Texas University, soon realized that computers will become the most important tool in twentieth Century, and they are facing a great opportunity.

    At that time, computers, including apple computer and IBM, all chose to sell computers through distributors. But Michael DELL wanted to provide better value and services to customers through direct selling of this more efficient way, and hoped to become a leader in this industry.

    In 1984, Michael DELL dropped out of school and opened a company in Austen's office of about 93 square meters, named DELL computer company.

    Michael, a student who supported the student era, spent money on computers because he started a part-time job selling newspapers from the age of 16.

    That summer, he was responsible for subscribers to the Houston post.

    The newspaper gave him a thick telephone directory and asked him to call to sell it to customers.

    But Michael, DELL, soon discovered that there were two kinds of people who would be willing to subscribe to newspapers: one was just married, the other was just moving into a new house.

    Then, he found that couples would register their addresses in court when they were married, and some companies would collate the list of loan applicants according to the amount of housing loans.

    So he tried to get the information of these two people in the surrounding area, sent letters to them directly, and provided information for subscribing to newspapers.

    In this way, Michael DELL earned $18 thousand that year, which not only enabled him to buy more computers, but also inspired him to create a market segmentation strategy in which he knew customers better than customers.

    Chen Tianqiao: in 5 years, the first richest man, a 31 year old youth, has become the richest Chinese mainland in only 5 years.

    On the second day, the stock market value of Chen Tianqiao's stock has reached about $1 billion 110 million (9 billion yuan), exceeding the founder of NetEase, Ding Lei, becoming the new richest man in China.

    In just 5 years of entrepreneurship, his wealth has soared 18000 times.

    Chen Tianqiao's charm began to emerge in the conversation. He was very taciturn, happy, angry, and bright, with the maturity of his age.

    He speaks fast, with strong talker, careful thinking and many metaphors, and logical thinking and image thinking are well integrated in his mind.

    In the words of Chen Tianqiao, his status as the boss of today's Internet entertainment industry is derived from a "idea" in his mind a few years ago.

    In the past few years, he has completed two important changes in his life: first, he found a beautiful wife in a colleague of the securities company; two, he got the first barrel of gold in the "5.19" blowout market of the stock market in 1999. He used the $500 thousand to create a grand network.

    Yang Bin: the idea of fast half time, 2001, when Yang Bin appeared in Forbes's China rich list and ranked second in the year, many people were surprised, because before that, Yang Bin was a name that no one ever heard of.

    It is not too much to regard Yang Bin as a black horse of wealth.

    Yang Bin is now the chairman of Hong Kong listed companies Eurasian agriculture.

    Yang is 38 years old, his hometown in Hunan, 5 years old orphaned, grew up by eating rice.

    According to Yang's self description, "before 18 years old, all kinds of bitterness were eaten."

    Yang served as a soldier and went to Holland to study in 1987. He began to own his own company at the age of 27.

    Yang's development began in the late 1980s and early 90s. The first barrel of gold was excavated from the early 1990s and the Eastern European countries such as the former Soviet Union, Romania and Poland.

    With the time of drastic change in Eastern Europe, Yang sold Poland, Russia and other countries to China's planned price and low price cotton products, and then developed into textiles such as ready-made garments. Gross profits were mostly over 5 times, and Yang accumulated about 20 million dollars in two or three years.

    During the period from 1992 to 1995, Yang changed the flowers to Holland and promoted the import of Holland greenhouses and cold storage facilities to domestic florists.

    When the flower industry started in China, even the greenhouse cement piles were imported, and Yang accumulated about 400 million yuan of wealth.

    In contrast, if excluded from Hongkong, Yang's Eurasian agriculture has so far had limited benefits to Yang.

    Wang Yusuo, not only Wang Yusuo of new Olympic gas, Shen Jiasang of Hua sang gas, Wu Ying of UT, Ding Jian, Tian Suning and so on.

    Some time ago, Zhang Hongwei of the Orient Group (related market) also tried to get closer to this goal by joining JIT.

    The so-called "home side" is to move closer to monopolistic industries and become the home of monopoly industries.

    Monopoly is the best and monopoly is the best way to make money. This is a well-known truth.

    If you can eat monopoly rice, even if you just share a little bit of cold food, it is better than the abalone bird's nest outside.

    Forbes, who ranked fifty-fifth in China's richest list in 2001, and Wang Yusuo, the ninetieth ranking Shen Jiasang, were dependent on the natural gas industry when they started their own business. Wu Ying, the sixty-seventh ranking Forbes in 2001 China's richest list, and seventy-seventh ranked Ding Jian were all in the telecommunications industry when they started their career.

    In China, natural gas and telecommunications are two industries highly monopolized by the government.

    Wang Yusuo was born in Bazhou, Hebei, and failed in the three college entrance examination. He gave up the college entrance examination and began to do some small businesses.

    Wang Yusuo sold sunflower seeds, sold beer, and sold women's foam vest.

    Wang also worked as a salesman in a plastic factory, but he didn't make any money.

    In the Spring Festival of 1986, Wang, who failed in business, took 100 yuan to prepare for renting a car for pportation.

    When the king was at a loss, he suddenly thought that he could make money by pouring gas, so he changed his way halfway to Renqiu.

    The concrete experience is said to be like this: after Wang went to Renqiu, he first settled down. He went to the street in the afternoon to turn around and saw a vegetable company selling a cylinder. He asked if the elder sister named fan was angry and agreed to meet at night.

    In the evening, Wang bought a newly arrived apricot and rode a rented bike to find his elder sister surnamed fan.

    When he knocked on the door and opened the door, the king looked stunned. It was a man he had saved.

    The man said, "jade lock, how did you come over? Why don't you say hello?"

    The king said, big brother, how is your family?

    "Big brother" said yes.

    Since then, the problem has been solved.

    Wang has also seen another village since then.

    "Big brother" first let Wang pick up a set of equipment to go back, and then "big brother" is responsible for the contact with Wang.

    On the borrowed bicycle, the king pulled the equipment back to his hometown and put it on his own shop. He posted a notice. Whoever bought it, you first handed in 12 cans of gas, 10 yuan a can, and it was 120 yuan.

    "I have 120 yuan for one thing.

    Pay 240 yuan, I remember very clearly.

    Actually, I have to pay the money once, so I won't have more money.

    In addition, plus profits, then a set of earned more than 40 yuan.

    Cooking and burning gas is a symbol of many people in Beijing even in Hebei.

    When Wang's notice was posted, customers immediately came in, and then registered 7 or 8 sets. In a few days, Wang sold more than 40 sets and made a net profit of 1000 yuan.

    This is the first barrel of gold that Wang Yusuo has excavated from the gas. After the help of "big brother", Wang often ran to Renqiu and looked at the gas. He insisted that the castle peak was not relaxed. At last, it became the famous "gas king" and the great rich in China.

    Shi Yuzhu: there are a large number of Chinese private entrepreneurs who have gamblers' temperament, but the biggest gambler in them is Shi Yuzhu.

    Over the past decade, history has always been a great figure in China's economic circles.

    In the early 1990s to the mid 90s, China's top 10 richest list was the only one who made fortune by knowledge.

    The hometown of history is in Huaiyuan, Anhui.

    In 1984, he graduated from Mathematics Department of Zhejiang University and assigned to Anhui Statistical Bureau.

    Due to his excellent work, the Anhui Bureau of statistics in 1986 thought that the talents of history were rare, and it was included in the third echelon of cadres and sent to the Department of software science management of Shenzhen University.

    It is generally believed that historians are successful and promising, but after Shenzhen has opened their horizons, Shi Yuzhu, who is impressed by Shenzhen's "money everywhere", has resigned after graduating from graduate school.

    This led to unanimous opposition from leaders and relatives, but Shi Yi did not look back. He quickly returned to Shenzhen with his M-6401 desktop word processing system developed by his graduate student.

    The history of returning to Shenzhen is poor, and it can only be spent in deep university dormitories, unable to afford computer programming, and using the trick of "deceiving the sea" into posing as a deep university student into the student computer laboratory. After being expelled by the management, it has come to the school office equipped with electric brain through acquaintances.

    In the summer of 1989, he realized that his M-6401 desktop word processing system was mature, and he contracted the computer department of Tianjin University in Shenzhen with only 4000 yuan in hand.

    Although it is called the computer department, it does not have a computer and has only one business license.

    At that time, the lowest price of computers in Shenzhen was 8500 yuan.

    In order to demonstrate and publicize products to the customer, history decided to gamble and get a discount of half a month's postponement of payment at a price of 1000 yuan, and get a computer on credit.

    In this way, if there is no income in the half month, the money can not be paid. Not only will the computer purchased on credit be returned, but the 1000 yuan deposit will also be wasted.

    In order to open the software sale as soon as possible, history has thought of advertising.

    He then made a bet, using software copyright as collateral, and then advertising in the computer world to make payments. The promotion budget amounted to 17550 yuan.

    In August 2, 1989, in the "computer world", history produced a half page advertisement, "M-6401, a historic breakthrough."

    After the advertisement was published, Shi ran to the post office every day to see the remittance slip.

    Until the thirteenth day, the history finally received the money order, not a sum, but at the same time came several strokes.

    History comes up with a sigh of relief.

    Since then, remittances have been flying like snowflakes. By the middle of September, sales of history had exceeded 100 thousand yuan.

    Shi Fuqing spent all of his money in repaying the remaining money to advertising. After 4 months, sales of M-6401 desktop word processing system exceeded 1 million yuan.

    This is the first pot of gold in history.

    Since then, history has made persistent efforts, and Lu Ji has developed M-6402, which has been a great success to M-6405 Hanka.

    But history paid a heavy price for it. Even the wife divorced her.

    After the successful development of the M series Chinese character processing system, the real estate and health care products were profitable, and they began to shift their positions to make real estate and health care products, and develop brain gold, until the emergence of "giant events". Shi Yuzhu was going to make a comeback.

    In 1993, Zhuhai was awarded the first prize of the second science and Technology Award in Zhuhai. The government of Zhuhai rewarded the 1 cars of its Audi car, a 103 bedroom apartment with three rooms and one hall, with a bonus of 630 thousand yuan, which caused a nationwide sensation.

    History has tasted sweetness from advertising. After its high-density advertising bombing, Shi Shi marketing has been running through Shi Yuzhu's business activities and has been popular in the domestic business community.

    Three Wu Bingxin, Hu Zhibiao, Wang Zhuosheng, Ji Chang Kong, Guo Liwen of Guo Liwen, and so on, all took part in Shi Yuzhu's learning and skills.

    As a matter of fact, the history of this advertising centered marketing philosophy still has a certain market and practical value in China. Especially for those products with low output profit, products that rely on huge sales volume to ensure profits, such as health products, daily products, food, household appliances and so on, have immediate effects.

    Shi Ke is known as the founder of "advertising bombing" in China.

    The "stealing" from Shi Yuzhu has made a large number of private entrepreneurs in China, and has also killed a large number of private entrepreneurs in China.

    Later, the three plants, Qin Chi, AI do, and so on were all brought to the same fate as the giants. But worse than Shi Yuzhu, there was another day of comeback. Hu Zhibiao, Wang Zhuosheng, Ji Chang Kong and others did not know where to go.

    Analyzing Shi Yuzhu's entrepreneurial experience is not his advertising bombing, but his gambling nature.

    Gambling played an important role in Shi Yuzhu's entrepreneurial experience.

    In Zhang Simin, Wu Zhijian and others, we can see the same gambling.

    Science investment found that gambling is a common feature of almost all successful entrepreneurs.

    Science investment believes that the relationship between gambling and entrepreneurship is worthy of further study.

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