Complete Rules Of Entrepreneurship
Key words: entrepreneurial experience, small start business, self-made enterprise story, venture project, venture network, 1, and entrepreneurial rule. To start a business, we must prepare for losing money or win money.
There are two possibilities to be a boss. One is to make big money, the other is to lose money.
Today, I want to teach you how to make big money and reduce the risk of losing money.
2, the rule of thumb two, the learning mode of the richest person in the world can achieve the multiplier performance. Today, when it comes to how to earn me, especially how to start a business, we must talk about a person who is the richest man in the world --- Bill.
Gates.
Bill Gate, who started his business at the age of 19, was silent. In his thirties, he could become the richest man in the world.
So Bill Gate's thinking mode and way of doing things must be different from ordinary entrepreneurs.
The key to success in speeding up business is to see better. Forbes and fortune magazine visited Bill Gate for 3 hours. He said, "Bill, as the richest person in the world, how did you become the richest person in the world?"
Because only we can tell us the secret of becoming the richest man in the world.
Maybe our goal is not to become the richest person in the world. But by learning the thinking mode of the richest person in the world, I believe we can run our company and our business. Our performance should be doubled.
Bill Gate said: "in fact, I really become the richest person in the world. In addition to knowledge, apart from networking, besides Microsoft software company, there is a premise that most people do not find out. The key is" good taste. "
4, the rules of entrepreneurship four, we need to know that not all industries are equally profitable. I first heard Bill Gate say that he became the richest man in the world because he had a good eye and I was not very happy, because what does this mean?
This means that our vision is not very good.
So someone said, Bill Gate, it's easy to say, and the three words are "good eyesight". Please clearly define what is good looking, how we can adjust our vision, and then we can see things as well as you do.
Bill Gate first came to the idea that not all industries earn as much money.
5, business rule five, you must first evaluate the industry you are engaged in, "not all industries earn the same amount".
Therefore, we Chinese often say: men are afraid of choosing the wrong line, and women are afraid of marrying the wrong man.
This is the eternal truth.
So when we decided to do a business, we studied whether it became Asia's richest man Sun Zhengyi. Before he started his business at the age of twenty-four, he studied forty industries. He wanted to find out the most profitable industry.
6, the six rule of entrepreneurship is more important than mastering information. Bill Gate has three basic requirements.
Before we talk about these three conditions, let's take a look at how well Bill Gate looks.
Microsoft's English name is Microsoft.
The Microsoft actually consists of two words, ----Micro and Soft.
Micro what do you mean?
Tiny?
In fact, the meaning of this Micro is Micromputer, which is not only tiny, it is the meaning of microcomputer. What does this soft mean?
What does the representative mean?
It's not soft, it's Software. It's the meaning of software and software.
That is, the software designed by Microsoft Corp is the software for micro computers.
Bill Gate, 25 years ago, when he was 20, he was the first and best company in the world to call IBM.
Thomas Watson, then president of IBM, was once the richest man in the world.
25 years ago, a computer had our entire house so big.
But Bill Gate's eyes have seen that after 25 years, you will have a small computer on your desk.
So his eyes are different from others.
Why did the IBM come to a failure and then make it up again?
The reason is that the name of the company is not very good.
What does I mean?
I stands for Internarional, international; B stands for Business, business; M stands for Machine--- IBM.
So IBM, who does it think its main customers are?
Are they individuals or companies?
So IBM, who does it think its main customers are?
Are they individuals or companies?
Company!
The company uses a large platform.
25 years ago, in the United States, there was a man named Steve Jabes who founded Apple computer.
The apple computer is called Apple PC.
The real meaning of PC represents Personal Computer----'s personal computer.
So when Jabes was 24 years old, his assets had been as high as 500 million dollars. At that time, Jabes was the idol and worshiper of all the young people in the United States, when Bill was there.
Gates didn't even have a door, but 25 years later, Bill.
Gates is worth more than 65 billion dollars.
Of course, Jabes is not bad, more than 1 billion dollars.
Bill Gate is worth 65 times as much as Jack.
Is Bill Gate 65 times as old as Bijay Buss?
The answer is impossible, so Bill Gate can see Bijay Buss better.
Bill Gate often said: in the information age, is it important to master information and grasp information?
In fact, this is not very important. It is more important to grasp the trend of the future.
7, the seven rule of entrepreneurship is to grasp the trend. We must grasp the biggest trend. Many people are grasping the information. But Bill Gate, the most profitable entrepreneurs, are grasping the trend, and not only grasp the trend, but also master the biggest trend in the world.
He knows the trend of personal computers, but Bill Gate knows that controlling computer hardware is its software, and software should be a bigger trend.
So Bill Gate will become the richest man in the world today because his eyes are different from ours.
Japan's latest company has ranked 500 in the world (Fortune) Eighth, and is the first enterprise in Japan.
- is the first Japanese enterprise in the whole world TOYOTA or Honda?
Or MITSUBISHI?
Or Panasonic?
Or SONY?
In fact, the first company in Japan is called NTT. Why haven't many people heard of it?
Because NTT has been so successful, you have succeeded in listening to it, and it has been successful at lightning speed.
This NTT has only been in business for ten years. It is the first in Japan and the eighth in the world.
If you start a business from scratch today, ten years later, your company's turnover will reach more than 10 billion dollars. Can you call it the God of management?
What an incredible thing!
What is NTT doing?
It's a cell phone.
Two years ago, a year and a half ago, I often went to Japan to give speeches. I saw their NTT phones. I immediately hide the brands that I used frequently (which brands I didn't know), because my cell phones just put them next to them, almost looking like antiques.
I saw that the NTT phone is smaller than ours, which is more than half lighter than the one we use now. It can go to the Internet, and the price is only 100 dollars per unit.
How much money do we sell for mobile phones? I think we should be very clear about that.
Its quality is good, its weight is light, its shape is beautiful, and it can be used on the Internet and the price is so low. Therefore, NTT is not relying on such a marketing method and relying on its technological innovation. Almost everyone in Japan has a NTT phone in hand.
Therefore, mastering information is better than mastering the trend and grasping the trend rather than mastering the biggest trend.
A few years ago, the telecommunications industry was a very big trend. NTT grasped this trend.
8, the eight rule of entrepreneurship is better than riding a horse in a horse race so as to "succeed" immediately. If I want you to race with a horse today, who will win?
Will the horse win or will you win?
Horse!
This horse is a healthy horse. If you ride on top of this horse, who will win?
Remember you sit on a horse!
The horse will still win, but we are only a little bit away from the horse.
Therefore, if our business is to succeed, we must race ourselves as a horse.
We are looking for a horse to ride on it and follow the horses.
Even if we did not exceed Ma, at least our success was very close.
This method is called instant success!
What do you call a horse?
A horse is like a trend.
9, the speed of success of the nine rule is decided by whether we have the best tools. Then I ask another question: if you are with the world formula F-1 racing car Mike today.
Will Schumacher win the race, or will you win the race for Schumacher?
It should be Schumacher.
But if I bet: you will win the world racing car, Schumacher, and bet 1 million dollars!
The man said, Chen An Shi, you have lost a lot. Obviously, Schumacher is better at technology.
But I haven't finished yet. I'll let you drive Ferrari, let Schumacher Kasantana, so who will win?
Therefore, in the market technology is relatively good, experience is rich, not necessarily will earn more money.
When we have the best tools, our speed of success is the fastest.
It's the boss's responsibility to find the best "product horse", so we need to find a horse to ride on top of it. If experience is not good enough for Schumacher, we should open Ferrari and let others open Santana. 10.
In a company, the president of a company should be responsible for finding the best products to sell.
This is the so-called "product horse", or to find the best person to help him work - "talent horse".
11, the rule of thumb eleven, the best people can work for you, so you can succeed immediately. Mike is the same as the former Chicago Bulls basketball team.
Jordan helped him to play basketball, won three consecutive NBA Championships, and then won three NBA Championships.
Because Jordan retired to run baseball.
If Jordan hadn't retired at that time, the Chicago bulls could win the NBA Championship for eight consecutive years.
In ten years, if a team can win the NBA Championship for eight years, do you think the boss has made a profit?
12, the rule of entrepreneurship twelve, the competition is not as good as competition with others, so the chairman of a company will not sell itself. It doesn't matter. He hired the top sales representatives to sell, he will not develop products, he can go to other people's products to research and develop.
You can't hit the competitor, and then sit on his car with him - through the strategic alliance.
OK, so there are many ways to succeed, but it's very important to master the trend, especially the biggest trend.
13, the rule of entrepreneurship thirteen, the choice of less competitive industries means winning second times without fighting. Bill Gate said, what is a good vision?
I once spoke in Kuala Lumpur, Malaysia, and gave speeches to more than 1000 people. After a speech, one of them came running excitedly. He said, "Mr. Chen, after I heard your speech today, I have a great goal and dream in my life."
I said, "what is your goal?"
He said, "teacher Chen, I want to become the richest man in the world!"
I heard, "Wow, Mr. so and so, I know my stimulus is good, but I don't know that after two hours, you can inspire your dream to such a great extent."
I said, "what are you doing, please?"
He said, "I am engaged in beauty care products."
I said, "is this beauty care product the biggest trend in the future?"
"Beauty care products are an everlasting trend, because everyone loves beauty," he said.
I said, "well, is it the biggest trend?"
He said, "it should not be."
I said, "where are you selling your beauty care products?"
He said, "Mr. Chen, it's in Kuala Lumpur, Malaysia."
I said, "this gentleman, please think about it. Suppose there is a big earth.
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