How To Deal With Others' Imitation And Follow Up

Many people are afraid of competition.

In China, the most annoying thing for entrepreneurs is nothing more than the popular products that they have worked hard to develop. They have been imitated by competitors before they can enjoy enough benefits.

These lazy imitators will never spend their energy in researching the market, nor will they spend their money on research and development.

They will sit there with a lot of idle funds and wait there. Once they see who has a good product, a good way, a good model, they will copy it immediately, and will follow it up immediately.

Because these people are always old hands, there are money and people in their hands.

Therefore, many innovative and high quality entrepreneurial novice, who insist on taking the right path, will often be knocked down by these people.

For this reason, we must carefully study the strategy of "how to deal with".

In order to design and cope with their competitive strategies, first of all, we should correctly regard the essence of imitation and follow.

In my opinion, the phenomenon of "imitation and follow" is the only reason for three reasons: the first reason is that this product (or this project, or this mode) itself is very good: attractive, vitality, market sentiment, development prospect and profit.

In terms of specific products, there are always large demand and high profit margins.

Because they are big and lucky, they will be jealous and imitate and follow.

If this product is a product of "a large, but very low profit" product, or "a very high profit, but a small amount", they tend not to come up easily.

Because of the "large but low profit" phenomenon, it shows that many people have been doing it. It is already a "Red Sea" market in the vicious competition.

Therefore, in such a case, it is not only a big profit but also a big risk.

But the phenomenon of "high but not quantity" shows that it is a cold commodity, and the market prospect is still very uncertain, or the market door has not yet been opened.

At this time, if we are to come in, we need to take a big risk of market turbulence.

And because the market demand is too small.

Therefore, the first originator can always control the part of the poor customers quickly and completely.

Therefore, these clever "imitators" will not follow suit at this time.

We can observe that all new products and good projects that are being misled by these people are always products and projects that are "very profitable, but at the same time, the volume will soon increase".

In order to choose products and projects, beginners must remember: do not choose new products and projects with "high profit margins, but at the same time, sales will soon grow up".

Instead, we should choose some new products and good projects with high profit margins, but now they are not big enough, but they will be bigger in the future.

The reason for this is: anyway, for a newly started entrepreneur, there is not enough money and manpower on hand, and the sales network is not perfect yet, and there is not enough strength to meet the soaring demand of the market quickly.

Therefore, instead of trying to get rid of the market after being opened up by a market, it is better to accumulate power and develop slowly.

Apart from extending this topic about how to choose new products and good projects, we can also extend another important meaning from this first reason: that is, since the imitation and following of these people are directed towards "good products, good projects and good models", this illustrates a very crucial essence, that is, the products you choose are good products, and the industry you are engaged in is a good industry.

On the basis of this inference, I advise you not to be discouraged because of the follow up of the imitation experts. On the contrary, you should be very happy because it proves that your decision is correct.

What is the trend of leadership?

If you want to lead the trend, you must be in the first place, and then there will be a large number of people following you. That is the trend of leadership.

If you stand alone on a piece of wasteland, can it be called "the trend of leadership"?

The celebrities are wearing a piece of clothes that people haven't worn. For a few days, people everywhere learn to wear similar clothes in the streets and alleys, which proves that the star is leading the trend.

So, from this point of view, they will take the initiative to follow you, which is just a good chance for you to become an industry leader.

In this case, if you can control your situation and control the situation, you can develop quickly.

Of course, whether we can seize this good opportunity and whether we can grow or expand this depends on whether you have the ability.

I often allow my competitors to imitate me, and even I welcome them to follow my butt.

I always smile and say to these people, "I am not afraid of you imitating me, because as long as I do better than you, the more you imitate me, the greater my fame, the more loud my brand will be.

When you imitate my sixteen series, I will be far ahead. "

They didn't believe it, but now they have to believe it.

The second reason behind the emergence of a large number of imitators and followers is that you are not fast enough to occupy the market, do not occupy the market that should be occupied in time, and do not lose the profit area that should be wasted in time.

This is often due to the lack of enough strength of the novice entrepreneurs. For example, the economic strength is not enough. Therefore, even if the market demand has skyrocketed, there is no way to expand production. For example, the sales network is not healthy enough, so we can only eat some cakes in some areas nearby, but we can't eat cakes from other provinces and cities.

In addition to not occupying the market in time, there is another key point: the novice entrepreneurs are often afraid to lose the profits that should be lost.

Because they always stick to the gains and losses of one share and one profit, they are unwilling to give up some of their profits to the following agents, and they always think themselves so that they will not give in to the lower sellers.

Therefore, once competitors are squeezed in, the novice entrepreneurs will be quickly pushed aside.

In fact, the way that these imitators used to attract merchants is very simple, that is, giving more profit margins to merchants, making merchants earn more money, and giving merchants more preferential policies.

Therefore, as long as you can earn more money for merchants, how can they have any loopholes to drill?

I often put the price of new products very cleverly and skillfully, "if they are cheaper than me, they will be obviously worse than me; if they want to be as good as I am, they will be more expensive than I am."

Such a situation.

So when the imitators come up quickly, please reflect on yourself: do you occupy the market fast enough?

Are you too willing to sacrifice a little profit?

The reason for the large number of imitation and follow ups is the fact that you have not added something "outside the product" to your product or project, especially the lack of "core competitiveness" that other people can hardly learn at any time.

Why is it so hard to imitate high technology?

Because there are science and technology content and technological difficulties, even if they have to learn, they will take some time.

And you only need to take advantage of this time to occupy the market quickly, make money quickly and develop quickly.

Why did KFC dare to contribute to train domestic colleagues?

Because the KFC believes that these imitators do not learn that way.

The same side is convenient for bowl. Why can "Master Kang" and "unification" cost several yuan more than others?

Why can't other manufacturers of instant noodles that follow behind can not take the place of them?

Why can Ma Lan pull noodles to make a bowl of ordinary Lanzhou beef noodle into a chain industry?

Why do the same words speak differently from Chen Anzhi?

Is there any essential difference between them?

So, everyone, think more about how to add extra products to your product that you can't replace, and products that you can't replace.

I dare say that products or projects that are easily copied by the family are basically products or projects that lack the core competitiveness and lack the "products".

In my view, such products can not be a good product, such a project can not applaud the project.

Everyone, the market competition is fair. When there are imitators, if you don't have some real skills, then what's the use of complaining and crying all night?

The market does not believe in tears, and the market only knows the truth that "the winner is the king and the loser is the bandit".

Please bear in mind a sentence: don't just accuse the imitating family how abominable, they should use their energy to think about how to make them unable to catch up with the problem.

Xu Qiyun, editor in chief: