How Can Dealers Improve Themselves Through The "External Brain"?

The answer should be yes.

In the age of big fish eating small fish, fast fish eating slow fish, natural selection and survival of the fittest, dealers need to rapidly improve their competitiveness through the power of the external brain, so that they can better participate in the market competition and make themselves invincible.

The rapid involvement of foreign and domestic large retail giants has led to the polarization of dealers: first, the small dealers have fallen back to the "terminal" of the channel, that is, directly to the retail terminal or chain stores; two, the dealers with strong management ability have realized the operation of the company through the integration of resources, but they are faced with many internal and external puzzles in the development process, such as confusion, business expansion, inventory management, personnel management and so on. All these problems can be solved. On the one hand, dealers can gradually adjust themselves through their own awareness and ability improvement, on the other hand, they can also help to solve quickly through the intervention of specialized consulting companies.

Management decides success or failure, details determine success or failure, strategy decides success or failure.

The fierce competition in the same industry, especially the disorderly competition, requires dealers to use the non industry thinking to operate the market. They need to maximize the added value to the downstream and terminal consumers. They need to redesign the value chain delivery mode to design the new channel operation mode. They need to use differentiated thinking to open and operate the market.

The biggest value of consulting companies is the cross industry experience. Dealers, combined with their own strength and business and market conditions, can fully rely on the power of the external brain, and make strategies through the system to win the battle.

In the rapid development of dealers, many dealers' business development speed is far higher than their own management level.

Under such circumstances, as distributors, enterprises will often fall into a state of disorder: inefficient, relying on the boss to do things; good people can not be recruited, and the people can not stay. Therefore, in this case, with the help of the external brain, enterprises can help enterprises to go from disorder to order, and never standardize to standardize, so as to train "internal strength" and enhance their core competitiveness.

Dealers in the founding period do not need to hire an external brain in principle.

Unless this is a large shareholding system or partnership, a large scale private company began to take the company as the main distributor.

In this period, if the dealer is using the external brain, he must look for a professional consulting company to standardize and expand business as the main project, because the most important task of these distributors is internal standardization, such as design organization structure, responsibility flow, job responsibilities and so on. Secondly, through consulting companies, planning sales area and expansion mode, and rapidly expanding their business volume.

Of course, the distributors of this period should not be too large to choose from, but they should be "well matched" and do not care how loud their brands are, even if they can make the distributors' companies as experimental products, so long as they are attentively, they can do well.

Many consulting companies have gradually accumulated fame and reputation because they have helped small businesses grow bigger.

Moreover, because these small consulting companies are not charged with high fees, strong personal strength and enthusiasm to do things, they can often help dealers do more things.

After the survival period, distributors often face rapid growth. In the process of rapid growth, there will inevitably be many situations: expansion of scale, increase of personnel, short board of system, lack of organization and function, confusion of regional market management and so on. All these require distributors to import personnel mechanism, organization construction, organization process, management system and so on. At this time, distributors should choose management consulting firms to help themselves "manage" enterprises.

With the help of consulting the power of the external brain, we can help ourselves integrate with the current situation of the enterprise, and formulate a practical organization management system to help us build up an internal management platform, so that our business and management can be enhanced and developed rapidly.

After a rapid development period, dealers will gradually enter a stable and rapid development period.

The characteristics of this period are: steady and rapid growth of performance, script src=>