Textile Fabric R & D Is Out Of Line With Market Demand.

On the Silk Road Jingwei forum in Beijing recently, people in the industry believe that China's clothing production can be said to be at the advanced level in the world, but the independent creative design of fabrics is very backward. It has become an important factor that hinders China's pformation from a big textile country to a strong textile country.

Li Binhong, deputy director of the national textile product development center, said that the most talked about word in the textile industry is technology, but technology depends on the market and products need originality.

"Our fabrics in China are the same as those in Italy. We can make the shortest possible time for any sample, but to my shame, our independent creative design is still at a very low level.

Whether the process of garment processing is able to present the perceptual design that the designer wants to fit with the consumers is an obvious problem in our fabric design.

Chen Dapeng, vice president of Fashion Association, said.

Insiders say that many enterprises also attach great importance to the introduction of creative design in the aspect of fabric design, but the capital and technology invested have not achieved the expected market results.

When Li Binhong analyzed the reasons, he pointed out that the new products developed by the enterprises did not take full account of the real needs of the end consumers.

"We should study consumers.

Creativity comes from life.

To express, it depends on the analysis of consumer behavior.

This may be relatively deficient in the introduction of fabric research and development in China's textile industry.

Li Binhong suggested: "when making brand, the research and development of fabric should also have a positioning.

Specifically, the first is to match the functions and characteristics of the product with the needs of the consumers. Second, we should try to achieve the consumer demand through the simplest method and the most economical cost through the design. The third point is that the new product design is not necessarily too complicated, and the design is too complex, the quality and the delivery time are very difficult to guarantee.

<