• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Fashion Brands Build Retail Channels To Challenge The Main Channel Of Department Stores

    2008/4/2 11:51:00 43

    Clothing Brands Build Retail Channels To Challenge The Main Channel Of Department Stores.

    With the rapid development of the main sales channels of clothing, such as department stores and so on, Zara, UNIQLO and other large brand clothing retailers in Beijing have challenged themselves to challenge the leading position of department stores.

    It was learned yesterday that UNIQLO, located in Xidan's Joy City, opened last weekend. Zara's second stores in Beijing will be unveiled in May.


        

    Japan's famous clothing retailer UNIQLO is stationed in Xidan's Joy City, with an area of 1000 square meters. This is the first time that UNIQLO has set up its own store in Beijing market. It is understood that UNIQLO has opened 10 stores in Shanghai and Hangzhou.

    Zara, a Spanish clothing retailer based in Joy City, plans to open in May this year. Zara also plans to enter the blue harbor SOLANA, which is about to open. Last February, it opened its first Zara store on the world trade scale.

    In addition, Sweden's H&M, Britain's Marsha general store and other clothing retailers also plan to open shop in Beijing.


        

    From Xidan's Joy City, Zara and UNIQLO shops are operated independently in the form of store stores, and store decoration, image design and sales management are executed by themselves. They only need to pay sales discount points and rents to market management departments.

    At present, Zara, H&M and other clothing retailers are basically independent stores all over the world. Self built channels have become an important market development form for some foreign brands.


        

    It is understood that Zara, UNIQLO and other clothing retailers use the SPA (free brand apparel professional retailer) business mode, enterprises not only design and produce clothing products, but also undertake logistics sales management.

    This mode can go beyond sales agents, retail stores, and so on, not only to save costs, but also to effectively grasp consumer demand.

    The rapid reflection of market information, the shortened cycle of product renewal is considered to be the key to the success of Zara and other clothing brand retailers.


        

    "Zara, UNIQLO and other clothing retailers are actually the form of" front shop and back factory ". Compared with the establishment of special counters in department stores, garment enterprises can build better channels to manage products that are suitable for market demand compared with the establishment of special counters in the department stores. Professor Chen and Beijing Technology and Business University said," the stability of the canal is conducive to the control of sales and not to be interfered with by the department stores. "

    At present, most of China's department stores operate in the form of joint operation, and the rents and locations of counters are often subject to shopping malls.


        

    Chen said that the clothing retailers' self built channels will partly divert the consumers of department stores. On the contrary, shopping malls can also promote sales by introducing these garment retailers.

    At present, Zara, UNIQLO and other brands have a large number of consumers in Beijing, and some consumers even say, "to the world trade scale, they only go shopping for Zara".


        

    At present, many domestic garment enterprises are also trying to build their own channels to get rid of the single department store sales, such as YOUNGOR, Lining, Ordos, etc.


        

    "Brand clothing retailers are a diversified mode of business format. Most enterprises have good control and brand influence. They are mainly positioned in the middle and high-end consumer groups." Chen believes that at present, domestic garment enterprises should not blindly develop according to this mode. The form of selling goods should be considered comprehensively according to brand positioning and enterprise strength. At present, most brands in China should expand their market and enhance their brand in the form of agents and franchisees.

    <>
    • Related reading

    PPG And VANCL Challenge Traditional Fashion Marketing Mode

    News and information
    |
    2008/4/2 11:50:00
    45

    Cool Kaka Leads Chinese Jewelry Into "Brand Cutting Era".

    News and information
    |
    2008/4/2 11:45:00
    86

    The Slogan Of Shoes And Clothing Should Be "Publicize Individuality And Buy People'S Hearts".

    News and information
    |
    2008/4/2 11:44:00
    20

    Zhejiang'S Giant Into Sichuan To Build A Garment Base

    News and information
    |
    2008/4/2 11:58:00
    32

    YOUNGOR Responds To "Deviating From The Main Business" Clothing To Be A Century Old Shop

    News and information
    |
    2008/4/2 11:44:00
    25
    Read the next article

    Textile Fabric R & D Is Out Of Line With Market Demand.

    The research and design of textile fabrics is out of line with market demand.

    主站蜘蛛池模板: 日韩精品无码一区二区三区四区| 久久最近最新中文字幕大全| 久久久国产精品亚洲一区| chinese乱子伦xxxx国语对白| 精品国产人成亚洲区| 成人一级黄色大片| 哦好大好涨拨出来bl| 久久精品无码中文字幕| 3344永久在线观看视频免费首页| 精品久久人妻av中文字幕| 少妇大叫太大太爽受不了| 免费少妇a级毛片| 9一14yosexyhd| 欧美日韩高清性色生活片| 天天成人综合网| 亚洲色偷偷色噜噜狠狠99| 一个人免费观看www视频| 直接观看黄网站免费视频| 天下第一社区视频在线观看www| 亚洲综合15p| 18禁网站免费无遮挡无码中文| 欧美一区二区三区久久综| 国产无遮挡吃胸膜奶免费看视频| 久久狠狠爱亚洲综合影院| 色噜噜狠狠色综合日日| 日本牲交大片免费观看| 国产chinasex对白videos麻豆 | 久久久久久久99精品免费| 亚洲六月丁香婷婷综合| 明星换脸高清一区二区| 国产不卡在线视频| 一区二区三区精品视频| 深夜的贵妇无删减版在线播放| 国产精品国产三级国产av中文| 亚洲码欧美码一区二区三区| 美女张开腿让男人桶的动态图| 最猛91大神ben与女教师| 国产v亚洲v欧美v专区| xxxxx在线| 欧美人与性动交α欧美精品| 国产在线19禁免费观看|