Taking The Stone Lions As The Center And The Rise Of Fujian Style Clothing
With the Expo, along with the growth of a number of brands, people have come into line.
With the development of Shishi garment industry, the "Min faction" garment has suddenly become a feature of Shishi industry, and a number of Fujian style clothing brands with considerable market competitiveness and influence are constantly emerging.
Fujian clothing base
At present, the Fujian style clothing board, which takes stone lions as the center, has gathered more than 10 thousand textile and garment production and operation enterprises.
Shishi has many kinds of clothing products, and sportswear, casual wear, jackets, children's wear, trousers and underwear are the leading products of Shishi clothing.
It is estimated that the sportswear and jackets produced by the Quanzhou textile and garment area centered on stone lions account for about 1/4 of the national market share. Sportswear, children's wear and underwear export dominate the whole country.
In recent years, clothing exports in Fujian have increased significantly, and Shishi clothing has played a key role.
In 2006, the output value of textile and clothing in the whole plate area exceeded 60 billion yuan, of which the output value of Shishi textile and garment industry exceeded 16 billion 500 million yuan, accounting for about 65% of the industrial output value, and its contribution rate to GDP was about 65%.
Pay attention to brand culture connotation
There are nearly 1000 textile enterprises in Shishi and its surrounding areas. There are more than 10 thousand looms, more than 6000 round knitting machines, 200 thousand tons of knitted fabric annually, and more than 8000 shuttle free machines with international advanced level, with an annual output of more than 600 million meters of shuttle woven cloth.
As the most famous clothing and raw materials distribution center in the southeastern coast of China, there are 18 commercial wholesale Street with clothing as its main source, and 8 professional clothing wholesale markets have more than 4000 registered trademarks. Among them, 28 well-known Chinese trademarks, 2 Chinese famous brands, 16 national inspection free products, and the original mainstream brands of Fujian style clothing: Qipai, Fu Wei bird, Wirancis, Zhen Ba, nine Mu Wang, Shi Ya Ya, AI Deng Bao, Shi Shu long, CABBEEN, etc., while successfully interpreting their brand image, they also fully display the unique style of Fujian style clothing, form a brand gathered Industrial Cluster, and reach the top of China's senior leisure business men's clothing.
Shishi garment industry has gone through a road of "asking stars to speak for others". Facing the market of "consumers being more picky" and "more competitive", Shishi's clothing enterprises gradually pay attention to the innovation of brand culture and the application of marketing strategies.
//cn.
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