How Far Is Wenzhou From Creative Industries?

"In 1928, two virtual cartoon animals named Mickey Mouse and Donald Duck were born from Wouter Disney's pen. They first walked into books and then moved onto the screen. Now they are the main characters of Disney theme parks.

Mickey Mouse and Donald Duck's two classic artistic images not only affect the growth of the generation of the world, but also bring hundreds of billions of dollars into the Disney industry.

This is the charm of cultural and creative industries.

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According to Ma Yongwei, one of the organizers of the symposium, Zhejiang general manager of the media Co., Ltd., in order to promote the development of Wenzhou's cultural and creative industries, our city will hold the 2008 Wenzhou international cultural and Creative Industries Fair at the International Convention and Exhibition Center in June this year.

At that time, Wenzhou cultural and Creative Industries Association will also be formally established.

In fact, "cultural and creative industries" is a foreign word. Its concept comes mainly from English Creative Industries or Creative Economy.

In 1990s, the British first introduced the concept of "creativity" into the cultural policy document, and in 1998, the British creative industry path document explicitly put forward the concept of "cultural and creative industries": "the so-called cultural and creative industries refer to those enterprises that derive development power from their creativity, skills and talents, and those activities that can create potential wealth and employment opportunities through the development of intellectual property rights."

Hong Zhenning, vice chairman of the Wenzhou Social Sciences Association, explained that the term "cultural and creative industries" has been appearing frequently in the major media, but the concept of some people may still be very vague. Actually, it is not far from the life of our ordinary people.

But Zhou Chengjian chose a development way different from other garment enterprises. He gave up the traditional mode of pre shop and post factory, and handed over all the orders to the garment processing plants with first-class production equipment in Dongguan and other places in Guangdong. He paid attention to brand building and product design.

At that time, some people laughed that it was a leather bag company, but now it seems that Metersbonwe has developed the best and there is no huge cost of labor cost pressure.

Later, economists defined the development mode of Metersbonwe as "virtual operation".

In fact, this is the innovation of thinking and the creation of industry.

He takes a pair of NIKE shoes as an example, we help Americans make a pair of NIKE shoes, get the processing fee is 60 yuan, and ultimately sell to consumers but to 600 yuan.

The value of design and processing varies greatly. The former is green and the latter is at the expense of environment.

"Vigorously develop cultural and creative industries can upgrade traditional industries, through" cage cage for birds ", let some land waste seriously, resources and energy consumption of large enterprises or relocation, pformation or elimination.

Hong Zhenning said that Wenzhou has the advantages of rich cultural resources, huge market space and strong industrial foundation. In the "11th Five-Year plan" of the Wenzhou municipal government, the development of creative industries has been one of the important tasks of building Wenzhou into a cultural and creative center.

According to relevant information, creative economy worldwide creates $22 billion per day and increases at a rate of 5%.

In some countries, the growth rate is faster, the United States is 14%, and the United Kingdom is 12%.

Throughout the world, many creative products, marketing and services in developed countries have attracted the attention of the whole world, forming a huge wave of creative economy and sweeping the world.

The creative industries in developed countries are developing rapidly in their own independent orientation, domain and mode, showing a warm sight of a global creative industry.

From the perspective of International Creative entrepreneurship, Britain, the United States, Australia, South Korea, Denmark, Holland and Singapore are all exemplary countries in the creative industry. They all have their own development characteristics and have huge economic benefits.

Reaching 9%, providing 1 million 150 thousand posts, accounting for 4.1% of the total number of employed persons.

According to statistics, by the year 2001, the core copyright industry in the United States contributed about US $535 billion 100 million to the national economy, accounting for about 5.24% of the gross domestic product.