Fairy One Children'S Clothing Changes From Simple Product Marketing To Experience Marketing.

This is the charm that brands can finally remember and let customers follow.

This is also the way to win the high value-added brand.

To let consumers consume in a pleasant environment is a simple explanation of experiencing sales. Many brands will spend a lot of time decorating and decorating, creating a comfortable and warm environment, so that consumers can feel happy in it.

Experiential marketing is the purpose of providing valuable and meaningful experience to customers. With services and commodities as the medium, consumers can be attracted and retained by satisfying their psychological and emotional needs, so as to achieve the purpose of gaining profits.

As Kotler said, "experiential marketing is a loyal customer by letting customers experience products, affirming value, and promoting trust to automatically approach the product."

Experiential marketing truly regards experience as a "value" commodity to sell to customers, which means that experience can make the product of the enterprise unique, and set up a good image for the enterprise, at the same time, it will bring huge development space for the enterprise.

Of course, this is hard to achieve in the small shopping mall counters, but the elf one brand can realize this mode through its own store.

After all, the experience is not only achieved by the force of a salesperson. It not only contains the charm of the language at the time of sale, but also the experience of the consumer's external environment.

Experiential marketing is a way to enable consumers to directly participate in experience through watching, listening, testing, thinking and so on, so that customers can actually perceive the quality or performance of their products and services and the pleasant emotional experience before buying, buying and buying, and at the same time produce a favorable impression and impression that surpasses the product or service itself, so as to achieve customer recognition, preference for products and brands, and facilitate purchase and repurchase, or even a sales way that no elf one brand product does not buy. It is also a good way for brands to narrow the distance with consumers.

But we must correctly understand the experience, experience is not entirely equivalent to service, it is based on services, and in the external form will have its own content, and each brand can express its own unique experience on the basis of its own brand culture. This is also a way of brand promotion, and also a way of brand building differentiation.