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Shanghai Clothing Festival: Breakthrough After Pformation

2008/4/30 14:11:00 100

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Shanghai Clothing Festival: Breakthrough After Pformation.

The clothes are still worn.

2008 Shanghai International Fashion Culture Festival ended last night.

Pinch fingers, this is the fourteenth year that this local culture brand has entered.

But recently, there are many doubts, such as the expectation and excitement of people's clothing festival.

Is this really the case?

In the industry view, faced with concerns and censure, it is more necessary for garment Festival parties to make clear directions, accelerate pformation and seek breakthroughs.

Liu Yaqing, Deputy Secretary General of the Shanghai International Fashion Culture Festival Organizing Committee, analyzed that several famous fashion week in the world are still based on the display of their national brands.

Therefore, we cannot judge the appeal and influence of costume festival with or without international brands and designers.

As an international metropolis in Shanghai, overseas brands are welcome to join us. At the same time, we should encourage and develop outstanding potential brands with local strength.

Liu Yaqing said that with the strong support of the government, the relevant committees, districts, counties, media and functional departments should be coordinated to take the lead in meeting and organizing. Gradually, the "clothing festival" should be set up as a platform and become a "brand", which effectively influenced and promoted the orderly and rapid development of fashion industry in Shanghai.

But today, with the full development of the market economy, it is impossible to achieve sustained development by relying on the support of the government.

Therefore, the clothing festival must seek pformation and strive to seek breakthroughs through continuous innovation.

At present, after adjusting and positioning the costume festival, it focuses on three major functions: the service function of the internationalization of the independent brand, the display function of the international brand radiating China and the function of the incubator base cultivated by the original design.

Striving for innovation and change is the purpose of the annual clothing festival. Although there are many costume festivals and Fashion Week activities throughout the country, Shanghai needs to have new ideas and heights. The fusion and convergence are the characteristics of the festival.

"Wherever we come from, wherever we live, as long as we are fresh, creative, able to represent trends and attract people from all over the country, we will be" admittance ", which is our standard for fashion.

Liu Yaqing said.

//cn.jxmmt