"China Chic Shows" Is The Voice Of Its Own Brand.

At present, the Chinese market is becoming a battleground for many famous clothing brands. International advanced garment brands have also been stationed in China to snatch the middle and top grade clothing consumer groups in China.

According to statistics, the number of famous international clothing brands has reached 220.

From the perspective of Chinese consumers, the trend of differentiation is obvious, and the middle class is gradually expanding. With the rapid spread of popular information and the popularity of pnational travel, Chinese consumers have more requirements for advanced garments.

It is unstoppable that international advanced garment brands will intervene in the domestic market.

Domestic enterprises have recognized this point and adopted a positive cooperative attitude to accumulate and learn advanced technology, marketing and management concepts and compete with them in the same market environment.

Speaking from the global economic environment, the "advanced garment" originated from a higher level of "high fashion" is a top-down process.

In China, on the contrary, in the soil of the well-developed clothing industry, it is a bottom-up process when the market demands for higher garments.

From this perspective, China can not copy the experience of developing "advanced garment" abroad.

As for CHIC over the years, the accession of many international mature garment brands has increased the degree and level of internationalization of the exhibition, but also brought challenges to the domestic brands displayed on the same stage.

After many years of development, China's garment industry has experienced the full growth of the popular brands, and has come to the stage of "advanced garment".

In the past China's international clothing and Accessories Fair (CHIC), the performance hall is always a noisy place.

This year's "chic shows" face has attracted the attention of many people.

From March 28, 2008 to March 30th, in just three days, as many as 24 "chic shows" made professional buyers, businessmen and spectators hooked.

Among them are not only the special brands of ROMA, NOTTING HILL (Nuo Dingshan), ELLASSAY (Ge Lisi), YIGUE (Yi Gu), YOUNGOR (YOUNGOR) and other famous brands, but also various theme performances such as the "ten children's wear brand joint show", "Taiwan brand series release", "Asian Fashion Brand Co performance", "European fashion brand co production" and "Japanese fashion brand show".

Chen Dapeng, vice president and Secretary General of the China Fashion Association and Secretary General of the CHIC2008 organizing committee, said that "chic shows" is characterized by "on-site investment promotion" and "product promotion".

The "China advanced garment brand publishing" campaign is different from other types of costumes. It is more practical to aim at the brand season product line. It adopts the international operation mode, promotes the professional clothing series business releases for the media and buyers, and makes full use of the advantages of CHIC2008 in the same period with the same place. It will help the brand to expand its market and expand its social influence by deeply serving the garment brand enterprises that the professional exhibition itself has great commercial function and influence.

It is undeniable that China has a high ready-made garment consumer market, and has a stronger garment processing capability. However, it has been pointed out that in the development process, it is essential to avoid "swarm".

Zhang Xinke, a famous fashion critic, said: in China, the clothing industry has developed rapidly, and the quality level has also improved rapidly. Its logo is the rise of the "ready to wear brand", which has produced many brands that can be developed into "advanced garments", among which better brands are making efforts in this regard.

Now, a number of powerful enterprises have begun to build brand image in accordance with international standards, integrate with the international operation mode, and become the "senior garment" ranks.

This can be supported by their active participation in the chic shows.

There is no doubt that the internationalization and trade character of the exhibition will become a trend of China's exhibition.

CHIC has always been known as an industry booster, but it used to play a role in the business platform of the exhibition itself. This CHIC is closely related to the need for the rise of its own brand.

Its "prominent practical fashion concept, directly for clothing business and market services" purpose, to the greatest extent become a booster of China's clothing brand promotion.

Jiang Hengjie, executive vice president of China Apparel Association, said that the chic shows was established on the basis of the brand dynamic publication of CHIC in the past three years, and put forward a number of tenet such as "heavy business", "dominant consumption" and "brand promotion".

It can be said that "fashion is becoming fashionable."

Talking about advanced garments is also a matter of recent years.

After decades of development, Chinese clothing is gradually maturing, and the designer's brand has emerged. The advanced garment is based on the designer's brand.

Designer brand promotes the brand of industrial mass, and the advanced garment is the promotion of China's garment industry.

How to make Chinese brands of advanced garments, some experts pointed out that the key lies in how to improve the added value of the garment industry. The advanced garment industry reflects the trend in this area and also adapts to the changing living standards of the people.

Chic shows is a series of commercial and publishing activities organized in accordance with international standards and norms, aiming at mature brands with certain influence in the market.

Many brands participating in the "chic shows" brand will explain their own fashion elements and new clothes to professionals and business people next season. They will begin to take the long-term goal of "leading the fashion trend in China and gradually affecting the fashion trend in the world". At the same time, along with CHIC's VI,