Top Big Card Contest To Copy Big Cards

Although all know that the purchase of luxury goods is only a small number of people's lives, but recently New York Fifth Street, Paris Champs Elysees, London Oxford street, Sydney Sydney Pitt Street and Hongkong Tongluowan, the five top luxury stores concentrated "holy land", the flow of people seems to be less than enough to produce a sense of depression.

Originally, Europe, the United States and Japan, the largest market for luxury goods, are also very depressed. But China is still developing countries. The development of luxury goods is very fast. The top brands have landed on the mainland to expand their consumption groups. In 2007, China's consumption of jewelry, clothing, leather goods, incense and other luxury goods (excluding private aircraft and yachts) has reached 8 billion dollars, becoming the world's second largest luxury consumer after Japan.

Take Beijing as an example. 10 years ago, only a few luxury brands were concentrated in Xpu Ha Palace Hotel and China World Trade Center shopping mall. Many famous brands could be seen on the new Taiwan World Shopping guide in Taiwan, which opened in April 2007. In October 2007, Hongkong's leading luxury brand store opened in Beijing Financial Street. In May 2008, Hermes China flagship store will also be opened in the completed Yintai Center, and its next door is Cartier (Giorgio Armani) and Giorgio Armani (Giorgio Armani).

Can these top brands, which are sought after by many stars in the world, expand their luxury empire in China's local market smoothly?

The low salary of the salaried workers and the concept of saving on consumption may make the potential luxury goods consumers on the fringe of luxury goods just like visiting museums.

In some boutiques, the LV and Valentino's replicas in the first few years were basically imprinted due to repeated government actions and large-scale counterfeiting operations.

There are usually two kinds of people who buy goods: one is good-looking, fine workmanship, and the price is fair, and there is no concept of the letters that are printed on them and their long standing culture.

With the support of such a group of loyal consumers, counterfeiters do not have to pay expensive design fees and brand management fees. Only by copying and labeling can they easily get huge profits.

The impact of goods on brand image is subtle.

In addition, the phenomenon of "LV in full street" will reduce the psychological satisfaction of those who purchase genuine products: even if no one doubts the authenticity of objects on their hands, feet and feet, the psychological satisfaction brought by having a luxury will also be greatly reduced, which may affect their consumption desire in a certain degree.

Luxury buys the added value and peripheral effects of the brand, such as identification and embody of status.

In the face of these shocks, the big players have different reactions. Some insist on their lofty attitude and ignore the fake big names. Some big cards produce tens of millions of rights protection fees in China a year to fight against counterfeiting rights, some cooperate with the government to fight against counterfeiting, and France and other European countries set up barriers at sea customs to prohibit carrying fake brand-name entry.

And things are not that simple, except for the underground guerrilla products, script src=>.