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    How Should A Marketing Manager Choose A "Club"?

    2008/5/6 15:21:00 24

    How Should A Marketing Manager Choose A "Club"?

     

    "Men are afraid of going wrong, women are afraid of getting married wrong", and marketing managers are more afraid of choosing the wrong ones.

    The marketing manager has chosen a good master, not only to make your career go up step by step; if you haven't chosen a good master, you may be able to plunge you into a deep abyss and never turn over.

    Below I share with you in the form of a case, the necessity of selecting a good manager for a marketing manager.

    Case study:

    Qin Jie and corfly are my friends. They both came out of the middle of a large company. Both of them chose the enterprises that they thought fit for marketing as general manager.

    Two years passed, but the result was different. Now, not only has he owned the stock, he has become the successful director general manager of marketing, but Qin Jie has not only dismissed the former company, but also promised his annual salary.

    Why are these two marketing managers who have the same experience and equal ability in the original business? What are the two different results?

    In fact, the problem is not difficult to solve.

    Because the result is neither good nor bad for Qin Jie, because of the mistake of choosing the "Dong Jia" at the beginning, which leads to different outcomes.

    Qin Jie: service is "Liu Bang style".

    Qin Jie chose an enterprise that started with OEM and now wants to create its own brand.

    The family was made up of a skilled worker and developed to the scale and strength of the present enterprise. Besides, when he was young, he was not well educated and used to the bitter days. So his attitude and way of dealing with marketing managers were more careful and suspicious.

    For this reason, we think that Qin Jie can understand this kind of encounter because his own family is Liu Bang style.

    What is the style of Liu Bang style club?

    Let's take a look at Liu Bang's growth and development experience.

    Han Gao Zu Liu Bang grew up to be a small town citizen because he did not like reading and working, and was denounced as a "rascal" by his father.

    But after Liu Bang called the emperor emperor, and those who lived with him and fought for the world, they got what they wanted.

    The death of Hanxin, who has made a lot of contributions, can be enough to prove that when he died, he shouted loudly: "what the ancients said is really good:" the cunning rabbit is dead, the running dog is cooking, the high bird is good, the good arch is hidden, the enemy country breaks, the counsellor dies. "

    Secondly, some wild history also records that every time Liu Bang wins the battle, when he seals the reward, Liu Bang and Dou She can not say that they should reward the subordinates for their seals and treasures, and then they will be reluctant to give the prize to those who work hard for him. So Qin Jie chose Liu Bang's type of family, that is, he chose to be sad.

    After understanding Qin Jie's service, the result of Qin Jie was clear at the same time.

    For example, when Qin Jie complained about his pain, he said that the documents he signed would be called by the boss to see him again at night.

    In addition, the boss said that he did not interfere with his marketing management work, but arranged many trusted contacts in marketing positions, and often stir up these confidant to compete for power, so many jobs were wrangled and eventually sold, but Qin Jie was also faced with the next class, and the promised salary did not materialize, so that everyone broke up!!!

    Ke Fei: the choice is "Li Shimin style".

    Because Li Shimin chose his family, he decided half of his career.

    Its owner turned out to be a senior executive of state-owned enterprises, and later created a brand by accumulating customer resources, and developed into a group enterprise with a certain scale.

    In order to make the development of the enterprise better, its owner hired koff Fei as the general manager of marketing, and granted his franchise, decision-making power, financial power, personnel power and other related rights.

    His family really retired to the background and worked in other fields of the group.

    And officially with the trust of its owners, in the past two years, Ke Fei has led the company from the second tier brand of the industry to the first line camp.

    Finally, in the light of his achievements in the enterprise, koff Fei presented the original stock and made him become the managing director of the board of directors.

    Considering the result of Ke Fei, it has an inevitable connection with his "family".

    His choice is Li Shimin style club, so he entered this business and cooperate with such a club, and laid a successful foundation for his work in the future.

    When we look at Li Shimin's growth background, we can see the advantage of finding Li Shimin's club.

    Li Shimin has a good professional background for the imperial relatives of the Sui Dynasty, has received higher education, understands the thought of marketing managers, agrees with the ideas of marketing managers, and is good at knowing people and employing people. Therefore, he and Li Shimin, who are fighting the world, including Qin Shu Bao, Weichi Gong, Cheng Yaojin and so on, will be able to seal off the king and get a good start.

    Taking a comprehensive view of Li Shimin's growth experience, we can imagine that the outcome of Ke Fei can be imagined. The cooperation between 1+1 and his family is >2, playing the advantage of each other in this enterprise and jointly making the enterprise bigger and stronger.

    When he talked about his club, he always praised his boss's heart and ability with high praise. He said that he could make such a good performance, and it was a good match for him.

    He often uses a case to describe his trust and empowerment when he first came, because script src=>

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