Oral Communication Marketing Six Steps

The traditional way is to put a lot of money into TV advertising, movie promotion or licensed operation.

Nowadays, oral communication mode has been recognized by more and more enterprises.

We tried all kinds of publicity methods, and felt that oral communication was the most effective way.

Many companies with good products gradually win the competition through oral communication.

Nowadays, with the development of e-mail, telephone conference, online communication and personal wireless telephone, oral communication is more extensive and has given new meaning to this way of promotion.

For buyers and sellers, oral communication can avoid the information confusion and credibility inherent in other promotion methods, and users are more likely to make decisions.

It's the best thing to do well without any effort.

Oral communication is actually allowing others to participate in information gathering, product testing and taking corresponding risks.

This method saves time, reduces the loss of resources, and reduces the risk of self operation.

So:

The best way to increase profits is to make quick decisions.

The best way to make a quick decision is to make the decision-making process more convenient; the best way to make the decision-making process more convenient is to carry out oral communication.

Grasp steps

Oral communication is like a proliferation reactor.

If ten people have ten experiences, then one hundred direct experiences will be generated.

If each person tells his or her own experiences to ten people, the number of experiences will increase to one thousand times.

This progressive speed is amazing, and it doesn't take a long time. Everyone will hear about the advantages of a product, which will make users get information more believable, because everyone is talking about it.

On the contrary, an advertisement printed in magazines can only be seen by a small number of regular readers, and the exposure range is limited to readers who read directly and circulate to each other.

Under such circumstances, you have to turn to the mass media.

There is a process of promoting oral communication, including the following six steps:

1: find out why users use it.

2: identify needs.

3: identify key decisions.

4: deliver the information that users most want to hear.

5: identify the most dynamic information channels.

6: initiating oral communication activities

Oral communication can not be effectively utilized. It is probably the most dangerous and regrettable mistake in marketing activities.

In fact, oral communication can also be planned and controlled like advertising and promotional activities. Marketers should not be surprised by this.