The Art Of War

With one hundred thousand of the people, the world dare not block, Huan Gong also; with seventy thousand of the people, the world dare not block, Wu Qi also; with thirty thousand of the crowd and the world dare not block, Sun Wu also.

Sun Wu wrote the art of war in the thirteen book of Sun Tzu and became master of the world.

The most valuable weapon of Sun Tzu's art of war is "potential".

The art of war of Sun Tzu said, "therefore, those who are good at fighting for war are not responsible for others.

If a man is in power, he will be a man of war.

In the war, because the momentum was at work, the war took shape, such as the shape of a round stone, and the shape of the accumulated water.

Therefore, "the potential of a good fighter is like turning a stone to a thousand hills".

Sun Bin is also valuable.

Sun Bin has always had the "beautiful potential" and "Shang Shi" American oracle. Sun Bin has his own understanding of the strategy. He advocated that he should create a new trend that would benefit me against the enemy according to different conditions, such as my feelings, enemies, celestial phenomena, weather and formation.

If he advocates that when the enemy is "two armed forces are equal, two will face each other, they are all strong and firm", we should first "lightly taste it", so as to induce the enemy, and then ambush the "rate and strike it".

In ancient times, Fan Li and Bai Gui put forward the problem of "choosing others while serving time".

When choosing a person to do business, he is seeking powerful business management through entrepreneurs.

In addition, Chinese ancient people such as Tang Ming Jiang Li Jing, Ming Zhu Yuanzhang, Qing Zeng Guo Bo and so on, as long as they are strategic people, will pay attention to potential.

We can see the importance of potential in the history of Chinese strategy.

Enterprises are like a game of chess. Entrepreneurs are like chess players.

To strive for strength is to make small businesses big, win the weak and win more. In short, it is a war of potential.

Shopping malls are like battlefields, so that "three streams of enterprises do things, second rate enterprises make the market, first-class enterprises do the potential".

In fact, marketing is the same.

The cleverest marketing is to assess the situation in the market and follow the trend.

The essence of marketing is "business potential" and "seeking potential".

"Those who seek power" can grasp the bull's ear of the market and spend money to do great things.

The theory of "using power" is a strategic treasure that China has emphasized since ancient times.

Why do I say this?

The weak are weak because their subjective reasons are weak, and the strong are strong because of their strong subjective reasons.

In order to achieve victory by weakness, the weak must strengthen themselves by using the objective environment and weaken the strong by using the objective environment.

The objective environment that can be borrowed is power.

The so-called "momentum" lies in the fact that there is wind and catching, and there are shadows to catch.

The trend of convergence lies in the trend of convergence.

The offensive is to take the initiative to attack, a leader of the wind, the defensive is to foster strengths and circumvent weaknesses, active defense.

Business potential lies in carrying the potential of the group, shaking the market and creating marketing success.

At present, the strong in all walks of life in China's business and trade are not strong enough to be defeated, and the weak are not weak enough to compete.

Between Jing and Wei, Jingwei is not so clear.

A strong strong person also has weaknesses. Because this weakness is strong enough to become weak in a twinkling, and weak weak people have their strong points, because this strength and weakness can become strong in a flash.

The key is to find that point, which is the key to the pformation of strength and strength.

The classic of jiangdao in the Shang Dao is the unification of lubricating oil, while the outbreak of the war between the United States and Iraq, at the same time, unified lubricating oil "less friction, more lubrication."

Advertisements almost appeared on CCTV at the same time.

Rapidly moving from an unknown brand to a first-line brand.

Mengniu Shenwu and Shenzhou VI are also classic.

The best companies are Mengniu.

Super Girls realized the dream of the civilian star, created the ratings as a hot topic, and at the same time, enterprises are the biggest beneficiaries.

The classic of power is 39 pharmaceuticals.

When the Kang Tek incident appeared on TV news for more than ten hours, the advertisement of the 39 pharmaceutical 39 Xiao Ling Ling Granule appeared on CCTV at the first time. From the news discovery to the teleconference to the advertisement creativity, to the advertisement production to the CCTV release for more than ten hours, the 39 drug became the biggest beneficiary of the Kang Tek incident.

Sun Zi said, "soldiers win more than you win.

War is a decisive battle.

Small and medium-sized enterprises and large enterprises fight resources are Pediatrics, compared with the layout of soldiers, there are few soldiers and few posts.

Compared with operational weapons, it is undoubtedly millet plus rifle against aircraft cannon.

There are barriers to technology, patents and so on.

More than talent, the door is cold and thin.

So what is competition?

Is it hand to hand?

Or struggling?

The best way is "potential".

Create momentum, borrow momentum and apply potential.

Melatonin is an unprecedented classic in this respect. 500 thousand market start-up capital, a product that has appeared and sold badly in the US in 80s.

A new instigated new name, a large number of affordable newspaper soft texts, even claims and cloning technology and the world's two largest inventions in twentieth Century.

There are also newspapers that are not clear about the truth.

Melatonin has been successful and successful.

Shi Yuzhu was used to the extreme here.

"Momentum" is important, but in the war stalemate competition is the comprehensive quality.

Enterprises that grow rapidly through "potential" must enter the defense after attack.

The art of war pays attention to "attack" and pays attention to "defense".

There were two classic kings, "Ai Duo" and "Qin Chi", who had already lost their popularity.

Similar to Li Zicheng's form and spirit in Chinese history.

The offensive battalion will give them brilliant achievements, and the lack of defense can even mean that they have no sense of defense at all. It is only a matter of time since the sun rises to the horizon.

Paint industry in the "rich Asia" drink paint to become famous, "three and" paint to become famous.

And after many years, we can remember that Fu Ya, three and lacquer were only the farce of that year.

Fu Ya's action has realistic environmental significance, and the three way is purely farce.

It can be seen that the potential is also a double-edged sword.

China's great director Zhang Yimou is also a master.

The movie hero has been running from the start to the premiere. The premiere has even attracted all the big pirates in Southeast Asia to come in.

No matter how the movie commentator comments, but hero has become the Chinese movie bailout.