Jiang Hengjie: Chinese Clothing Enters The Stage Of Historical Structural Adjustment And Upgrading

At the 2008 National Conference on clothing work, Jiang Hengjie, executive vice president of the China clothing association, analyzed the situation of China's garment industry. He thought: China's garment industry is becoming more and more mature, and the international competitiveness begins from the labor cost advantage to the high level of product development and innovation advantages, product quality innovation advantages, brand innovation advantages, and cultural innovation advantages.

In the stage of historic industrial structure adjustment and upgrading, industrial resources began to flow and restructure, industrial regional layout was finely adjusted, and industrial gradient pfer started gradually.

With the pformation of the consumer market structure and export pattern, the industry image is facing reshape and the international competitiveness is facing upgrading.

The rising of independent brands

At present, China is the largest producer and exporter of clothing, and the largest consumer of clothing.

However, the per capita consumption of clothing in China is lower than the world level, and the domestic demand market has broad prospects for development.

Under the influence of uncertainties in international trade, rising cost of raw materials, weakened labor cost advantages, adjustment of export economic policies and appreciation of the renminbi, the industry has accelerated its pace of adjustment and maintained steady development.

The independent original brand gradually rises, the clothing industry starts from the production processing type primarily to the brand processing and the trade type pformation.

China's clothing industry cluster is mainly distributed in coastal Guangdong, Fujian, Zhejiang, Jiangsu, Shandong and other places. The five provinces have advanced technology and equipment and strong production capacity, the total production accounts for more than 70% of the country's total, and the overall development of the clothing industry is unbalanced.

The number of garment enterprises in China is huge, but there are few large enterprises with certain market influence.

Many small and medium-sized enterprises are relatively backward in business management, brand culture, production mode, pport logistics and so on, and their ability to fight market risks is weak.

Domestic small and medium sized brands have stepped up their construction efforts. The vast majority of domestic clothing brands are small and medium-sized brands with weak market competitiveness. In the past, they lacked long-term brand planning. At present, they are actively pforming their business philosophy, increasing their brand building efforts, and enhancing their core competitiveness.

In the development of domestic famous brands, efforts have been made to deepen brand connotation, increase cooperation with foreign countries, introduce new and high technology, and attach importance to terminal construction. The added value of its products has been greatly improved under the good market operation, and the brand contribution rate and the contribution rate of science and technology of the dominant brands have begun to emerge.

Some groups began to cooperate, share or buy international brands. Some groups began to implement the strategy of multi brand internationalization, and gradually gained market recognition.

In addition, some domestic brands have opened stores in foreign countries, which has made a good market reaction.

China's original clothing brand has been on the stage of the international fashion week.

The strong stand out.

The situation of garment export is becoming increasingly severe, and the domestic two or three tier market is rising rapidly. The competition between domestic and foreign brands in the Chinese market is more intense.

The pition from "foreign trade pulling" to "domestic trade promotion" is a new stage of development.

Under fierce competition, business innovation and capital innovation are brilliant.

Members club, online fast sales, OUTLETS, tail cargo market and other new models are developing rapidly, and the promotion means of enterprises are constantly upgrading.

The domestic well-known enterprises get rid of the previous capital single mode, and have listed financing to obtain development funds.

China's garment enterprises are rapidly integrating into the integration of world economy and financial capital.