Cosmetics And Clothing Are Thousands Of Mother'S Day Gifts.
Department store "part of the goods 7 fold up", Changan shopping malls "full 180 yuan to reduce 68", Xidan shopping malls "full 100 minus 50" blue island Mansion "Men's and women's clothing part 40 percent off"... This weekend, again to the annual mother's day, just after the "May 1" small holiday business has turned their energies to mother's day, carefully planning packaging "Thanksgiving promotion." However, the reporter found that some businesses prepared mother's Day gifts expensive, clothing, cosmetics at thousands of dollars, so that many mothers see "liver tremor", how can not be willing to buy.
Mother's day presents are a little expensive.
In a shopping mall in West Beijing, Miss Liu, who accompanied her mother for a long time, was still empty handed. "Now the shopping mall is becoming more and more beautiful, and clothes are becoming more and more expensive". After watching a set of priced 1680 yuan, mom Liu looked at the price and didn't dare to stay. Like many moms, mother Liu also likes to pay attention to the fabric of her dress, but it makes her wonder: "seeing a lot of clothes, seeing at least eight hundred or nine hundred yuan." Fabric is very ordinary, how to move more than one thousand yuan.
Reporters in a shopping mall cosmetics monopoly area to see, many brands have launched mother's Day promotion. An imported whitening suit is 1525 yuan, or a preferential price. A set of flawless repair boxes, 4 cosmetics will need 2225 yuan. Although a daughter took her mother to pick it up before the cosmetics counters, most mothers often looked away. "Such a small pension is worth a month's worth," one mother mumbled.
男裝童裝也“搭車”
Many mothers worry about the size of clothing. Big belly is the problem of body shape that many mothers are faced with, but reporters found that there are many "jujube" types in mother's group, so it is difficult to buy suitable clothes. Some of the length is right, the waist is too thin, or the waist is right, and the clothes are longer. The waist of women's clothing in the market is even larger than 2 feet 2, but in fact, most elderly mothers have waist circumference of 2 feet 4.
Reporters also found that there are many "lift" promotions. In a mother's Day poster advertisement produced by a shopping mall, clothing sales promotion is full of brands that girls often buy, such as ESPRIT, monsoon women's clothes, her, kissing cat and women's shoes, and so on. Besides, there are men's clothing sales and children's clothing discount.
黃金飾品借勢降價
Zhou Dafu, Dai Mengde and so on all have new products. The department store's Emerald ornaments are listed. Thousands of gold bullion bars are purchased for 50 grams, minus 100 yuan in cash, and diamonds, pearls and so on are reduced by 100 yuan to 20 yuan. Guohua shopping malls also specializes in new products for mother's day.
Reporters in the old Fengxiang store also saw that "only gold pure gold boutique" series of jewelry has been on sale. In addition, customers who buy old Fengxiang diamond jewelry on Mother's day can also be given the exquisite silver ornaments of Lao Fengxiang.
家樂福加入促銷隊伍
Carrefour, which has suspended promotional activities on May 1st, has joined the "mother's Day" promotion team. On May 10th, 11 and two days, 9 stores in Carrefour, Beijing, launched the "mother's Day voucher", which was divided into 4 kinds of Discount: full court shopping for 220 yuan, 180 yuan, 120 yuan, 70 yuan, respectively, 25, 15, 10 and 15 yuan respectively.
Some businessmen said that with the adjustment of domestic holidays, many sales promotion activities in the future will no longer be concentrated in the golden week. And industry experts also pointed out that mother's Day is not a particularly important holiday in the year, but in planning sales promotion activities, we should not just take mother's day as a "cover", stare at the fashionable young people of low age, or consider the actual needs of different consumers.
親情篇
Visiting several shopping malls, the reporters also found that all kinds of "mother's Day" strategy with "family gratitude" as the theme is also loved by businesses.
以母親的名義捐建水窖
The new central shopping mall is a place where young people are gathered. It is difficult for them to understand the hardships of mothers in poor and dry areas. The new love shopping center mother's cellar has been launched by the new central customs shopping center. It not only lets young people in the city perceive great maternal love, but also calls consumers to show their love through shopping. In May, consumers who accumulated monthly consumption of 20 thousand yuan could donate a cellar to the mother earth cellar foundation of the earth in the name of their mother.
環保禮袋送給母親
With the "plastic limit" approaching, the Department Store encourages consumers to expand their love for their mothers to the motherland and the earth script src=> this year.
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