Do Your Business Website Well.

Enterprise marketing is always inseparable from the website, network advertising, search engine, network marketing are the same, and ultimately you have to bring users to your web page, so that users can see your business information, product information.

If you want to understand this point and then focus on this point, you will have a goal.

1) what kind of website do you need: function?

On the one hand, according to your business situation, if it is for marketing, in order to improve product sales, then it is best to have an online shopping mall system that can give users the order function.

On the one hand, if you want to monitor the effectiveness of network marketing, then your website should have the function of source statistics, for example, which website the current user is accessing to your website, and how many hours he has spent on your website, and he has read your page and so on.

This information is very important and will facilitate statistical analysis in the future to provide an important basis for further improvement of your website in the future.

The 2 functions mentioned above are compared to the core items. For example, it is necessary to help group pages, contact information, enterprise introduction, and user information protection statement.

The rest depends on your specific situation, not the more functions the website has, the more chaotic it is.

According to the need, all the subsequent chapters will also mention relevant statistics and leave them to the back.

2) always stand at the user's point of view: experience

In general, a design document, such as a requirement, function description, and so on, is designed, and then submitted to the programmer for development.

Here I mentioned that website development should involve salesmen. Otherwise, people who engage in technology will not have a high opinion of user experience, and salesmen will be much better.

Here, as long as you always think of yourself as a picky customer, what kind of complaint will you make when you browse your website?

Pay attention to user experience, otherwise it will be difficult for users to visit your website for the two time.

3) what does website optimization do?

Concise

I) search engine optimization is to make your website easier to be included by search engines, and users can search your website information through search engines and get to your website.

This content is a bit big, search engine optimization is a big topic, here is not detailed.

II) web page optimization, what kind of web page is efficient and fast browsing?

Of course, the static page is the best choice, the web page code should have a clear structure, the title, name, description of the web page should be brief and clear, with a few key words, you can not avoid piles of keywords, then you will only let the search engine see through your conspiracy.

III) the simple page is not the bigger the information, the better. On the contrary, the less the page information is, the better. Every page is just putting the important content.

Help information can not be less, and cross information is moderately reserved.

Look at Baidu, look at Google, concise and clear pages are actually easier to capture people's hearts.

4) website help: easy to use

Don't imagine your customers very smart. You'd better think your customers extremely mentally.

And your website's help information is to enable a mentally handicapped person to use the website function smoothly.

If you do it, you will succeed.

The purpose of group is to make users easier to use your website.

5) website content: Features

Refer to your colleagues, especially those who have done better than you, and have a better reason than you.

Absorb the advantages of others and catch their weaknesses and make their own characteristics.

It is not to say, "ah, why does his website have this function? Do we have to have it?"

We need to seriously consider whether the function of the other side is core. Is it excellent?

Otherwise, do their own characteristics, do not imitate and copy others.

The core content is the key. Not everything is done. The result of big and complete is extensive but not precise.