Does Your Corporate Website Work?

Because the introduction cost of Internet marketing is relatively low, it is also a new thing.

So thousands of businesses and businesses join the ranks of the Internet every day.

From billions of Big Mac companies to children selling fruit, the Internet is almost everything.

Enterprises use the Internet to publicize their image and their products and services, so as to take a place in the public mind of their market.

Enterprises create websites to promote themselves and sell ideas to investors and sponsors, and promote their products and services.

But a lot of businesses are happy and disappointed.

There are still many enterprises that spend hundreds of yuan to build a good website, and even a professional maintenance personnel do not wait for the network to bring benefits to the enterprise and improve the operation status of the enterprise.

And reality is often far from it.

Thereby losing confidence in the Internet.

It is believed that the network is virtual, unbelievable and of no practical significance.

I also watched my competitors feel very depressed from the big rush of gold in the Internet.

So what's going on here?

Let's take a look at all kinds of websites.

There are many ways and means of Internet marketing, and it is very difficult to categorization accurately. According to the different emphasis, we can roughly divide the commercial operation websites into the following categories:

1, corporate identity website.

This kind of website is like an enterprise's brochure. It is intuitive, simple and clear. The focus of such websites is generally on the introduction of enterprises.

Such as enterprise's mission, scale, business scope, product, service, contact mode and so on.

These websites are mostly for the leaders and employees of enterprises, which can enhance their sense of honor and pride.

Of course, you renew it half a year. I don't think I can do that.

These websites tell others what your business is and what kind of status they have in the industry.

The purpose is not to sell products or services of an enterprise.

But by showing them to others, we can get a good impression.

Most of these Web - based computer majors can do it, without too much technical content, so the cost is low.

Many enterprises expect to climb up to the sky through such a website.

If you have such a website, you have to consider whether you invest more to improve the website, or have reached your original intention.

2, product or service information website.

Such websites and websites are similar to corporate identity websites, focusing on the publicity of their products and services rather than sales.

Such websites are more like an advertising brochure of enterprise products and services, rather than responding to Internet marketing.

The difference between these websites and corporate identity websites is that their focus is on products and services.

But they fail to grasp the essential elements of Internet marketing that are necessary to achieve their sales objectives.

Although they also have contact ways, they fail to realize the core function of the network -- network interaction.

It can achieve propaganda effect, but it can not make customers take action.

So if your company owns such a website, it can achieve a promotional role for your company, but it has a certain distance from the direct sales.

3, trading website.

All of these websites focus on sales. They are positioned in pactions, providing convenience for visitors to conduct online pactions.

It can provide a centralized introduction to the characteristics, uses and prices of some products. It can provide online communication and online payment system. They also provide online direct sales while providing products with relevant knowledge and information for customers.

Such websites usually focus on persuading visitors to spend one time or make reservations.

Like some domestic enterprises, we can do this.

Of course, the input of such websites is not acceptable to ordinary small businesses.

Because matching personnel and facilities should also be in place.

4, customer relationship management website.

For most enterprises, I think this is what they want. These websites have the advantages of two products information websites and trading websites.

It can establish long-term relationship with customers.

Can be repeated or continuous communication with customers.

The purpose of such websites for sale is to attract future or current customers through powerful charisma.

These websites can cultivate customers, so they provide a lot of information.

Sometimes it also provides links to other websites.

They can provide some special functions, such as chatting online with customer service staff, registering their own members, participating in online discussion of their own ideas and suggestions, subscribing to some information they care about, and participating in some online activities.

In this way, enterprises can have more in-depth study of consumers, and be able to grasp the needs and habits of customers.

Can provide targeted services and products.

Such as Lenovo, Haier and other enterprises, of course, such website investment will be larger, for some large shops and manufacturers can directly or indirectly promote sales role.

Such websites have shown great power in the current network pactions.

Well, now you have a look at what kind of website your business owns, are you satisfied with your current website, or do you still think your investment is a drain?

I don't think so. As long as you update the information, it can play a role, but you can see some of the functions directly. Some of you can't see directly, but his function is subtle.

Of course, one thing you should be aware of is that it is difficult to achieve the corresponding results without the participation of decision makers in network marketing.

Internet is no longer a popular novelty. It has penetrated into our life. No matter whether you admit it or not, it has become an indispensable tool in our work and life.

Become an indispensable part of our enterprise development.