How Much Is The Construction Of Enterprise Network Marketing Website?

More than two years of Web site construction and the planning and operation of network projects, we feel more and more confused about the website construction.

Enterprise website is the image of modern enterprises. Many enterprises recognize the importance and development trend of e-commerce. However, business websites are full of confusion for enterprises. The purpose of website construction has not been achieved. For this purpose, we will discuss the role of enterprise websites in electronic business, and how to build websites to improve online business volume.

Many enterprises feel that the website has little effect after the website is built, and blindly search engines such as Baidu and so on, expect traffic to drive online pactions. However, while increasing the click through rate and huge cost, e-commerce still has little effect.

So e-commerce is really out of reach, or future pets.

With this problem, we analyze the background of the enterprise's production website: 1, the standard of the website usually stays in the beauty and animation effect of the website; 2, the enterprise demands low price, but also ensures the basic website function; 3, the lack of deep thinking of the website, lack of systematization, the person in charge of the website asks for the feeling, or entrusts the network company, the network company how to say how to do; 4, the website construction has not effectively integrated the business development situation and the development mode of the enterprise; 5, the website operation target is not clear.

Then the foundation of e-commerce should be returned to the website platform. As the most important function and goal of enterprise website, it is based on how to realize the paction, and is supplemented by corporate image display.

As an enterprise website can achieve effective network marketing, the first need high quality website; second, the need for effective promotion of the website.

Baidu is the best domestic and largest search tool, but whether it can undertake the promotion of its own business website needs professional analysis and perspective understanding. Baidu is only an effective tool in network promotion. If there is no platform foundation and other network promotion tools, e-commerce can be said to be very few.

So how to improve the effectiveness of network marketing and how to achieve the purpose of website construction, we have to answer 2 questions:

First, how to build a high quality website to become the cornerstone of Internet Marketing?

1, the website does not lie in the luxury of page building, but more importantly, how to attract customers and understand the website information carefully.

很多企業(yè)做網(wǎng)站，以網(wǎng)站的美工豪華，動(dòng)畫獨(dú)特為評(píng)價(jià)好與壞的標(biāo)準(zhǔn)，并沒有抓網(wǎng)站的實(shí)質(zhì)；2、網(wǎng)站缺乏站眼，就如同文章的文眼，歌曲的歌眼，就好比歌曲中有普遍群體能夠記憶并哼唱的那幾句，讓瀏覽者看到網(wǎng)站一下子被吸引；3、網(wǎng)站屬于簡(jiǎn)介式網(wǎng)站，沒有可讀性的內(nèi)容，更多的網(wǎng)站我們看到的是企業(yè)介紹、聯(lián)系方式、產(chǎn)品介紹等流程式枯燥的介紹，缺乏服務(wù)意識(shí)，用銷售方法說就是純粹的產(chǎn)品式的直接銷售，現(xiàn)在銷售更加講究服務(wù)式的銷售，需求型的銷售，網(wǎng)站的版塊必須體現(xiàn)服務(wù)客戶的意識(shí)，解決客戶問題的體現(xiàn)；4、網(wǎng)站缺乏互動(dòng)性，客戶對(duì)于產(chǎn)品感興趣，如果沒有及時(shí)溝通的互動(dòng)功能，就將失去很多實(shí)際意義；5、交易功能，很多網(wǎng)站的交易功能體現(xiàn)在訂購(gòu)留下信息，作為商務(wù)網(wǎng)站，最好是實(shí)現(xiàn)在線訂購(gòu)支付；6、網(wǎng)站缺乏客戶數(shù)據(jù)管理功能，客戶管理

Information system is the premise for marketing personnel to do well in sales. Without effective management of customers, they will lose more customers.

Of course, as an enterprise website, there are still a lot of details to achieve the purpose of network marketing, such as the website's message system, statistical system, research system, and regular activities support.

To do these jobs, we can say that the foundation of website trading has been formed.

Second, how to effectively promote and promote the Internet?

1, betting on a form of network publicity is the wrong understanding of corporate website publicity. E-commerce is a systematic project. Network promotion is an important supporting means. Relying solely on Baidu search, it is not one-sided to ensure website pactions through scientific and professional website traffic; 2, network promotion should be combined effectively with network operation means, promotion is systematic and scientific, and it is necessary to ensure that all promotions should be linked to operation plan and plan and plan for network promotion.

To realize the professional, systematic, scientific nature of website planning and design in the construction of website, we must create a new situation of enterprise network marketing through the accurate location and multi angle of network promotion. E-commerce will not be seen in the fog.