The Role Of Three Types Of Enterprise Website Construction

At present, network marketing has gradually become the main marketing means of enterprises. There are many ways and products of network marketing, which may have a sense of uncertainty for enterprises involved in Internet marketing.

"Just invest in the construction website, and now we need to do promotion. The website seems to have no function yet to invest."

Enterprises will inevitably have doubts.

Enterprise website is the carrier of enterprise information and the basis of network marketing. The theory of network marketing seems complex, but it is composed of three parts: one is to enable customers to find, two is to attract customers, and three is to retain customers.

As the basis of developing network marketing, enterprises must take full account of these three problems when constructing websites.

Enterprise website construction should have different emphases in different stages of enterprise development. The following three types of enterprise website application are summarized and analyzed.

First type: website application of small and medium sized enterprises

SMEs are mostly in the entrepreneurial stage. Enterprises will spend most of their time and energy on product sales, business negotiations and cash flow control. The emphasis is on the accumulation of primitive capital, and the limited manpower and funds used to promote marketing. The publicity of enterprises is also carried out through simple and direct advertisements or in the sales process.

For small and medium-sized enterprises, the first thing is to solve the problem of "food and clothing" to increase sales and increase sales revenue. At this stage, the demand for website construction and network marketing has three characteristics:

1, the low cost of website construction, the small and medium-sized enterprises contacted by the senior website of Beijing website, and their network marketing costs are composed of two parts: website construction and website promotion. The proportion is generally 3:7. If they have a budget of 10 thousand yuan, the cost of website construction is only about 3 thousand yuan, and 7 thousand yuan is used for website promotion.

Moreover, most of them do not separate the budget of Internet marketing from the traditional propaganda budget, usually playing together, which further reduces the cost of website construction.

Website promotion is more important than website construction, which is a natural choice for small and medium-sized enterprises.

2, for website art design and text content requirements are not high, most of the small and medium-sized enterprises own text organization ability and marketing level is not high, for website content construction no condition to invest more resources, website text material shortage.

Only through the use of art tools to "set up corporate image and display corporate culture" can only be an empty form.

If the skin does not exist, how will it be attached?

The primary task for small and medium-sized enterprises to make websites is to solve the problem of "food and clothing" (first sales volume), then consider "well-off" (brand image).

For small and medium enterprises, maybe even the VI of enterprises may not be necessary. The form of "welcome page" of the website is meaningless, and the art design can not directly bring benefits to the enterprise.

Small and medium-sized enterprises pay attention to product sales, and the key points are products. It is more practical to make a concise "online catalog", which enables buyers to understand the basic information of enterprises and directly facilitate pactions, and become a practical tool for small and medium-sized enterprises to develop network marketing.

3, centralization of resources to promote website promotion and product sales. The role of SME websites is to promote sales and obtain more orders and market opportunities.

Timely follow up customer feedback and increase the proportion of potential customers.

Website construction should focus on how to make the target customers more convenient to find out. Doing web search engine optimization is a top priority for small and medium-sized enterprise websites.

Select a search engine often used by target customers to make targeted optimization and advertising, and place limited resources in the most effective areas.

On the other hand, it can release the supply information on the trade website, promote the amount of visits to the website, and increase the amount of links, so as to improve the ranking of the website in search engines.

The second type: enterprise brand website application, in today's increasingly fierce market competition environment, products and technology tend to be homogenized. The development and growth of enterprises must rely on brand and scale. The implementation of brand strategy has become a way to enhance competitiveness of many enterprises. The dissemination of brand information requires efficient media, the Internet is a new media, and the establishment of brand image through website construction has become an important part of enterprise marketing.

Enterprises with excellent brands not only depend on simple product catalogues, but also display the comprehensive strength of enterprises, reflect the CIS and brand concept of enterprises, and this type of website requires higher quality of art design. The exquisite FLASH animation is a common form of expression. It also requires higher content in the website content planning and product display experience. The website focuses on content construction for target customers, so as to achieve the purpose of brand marketing communication.

Enterprise image website: set up the corporate image and corporate culture, display the business run by the enterprise, various marketing activities and media reports of the enterprise, and comprehensively display the strength of the enterprise.

Brand image website: some enterprises have many brands, different brands have different market positioning and marketing strategies, so enterprises establish their brand websites according to different brands, aiming at different consumer groups.

Product image website: for a product website, the emphasis is on product experience. For example, many mobile phone manufacturers launch a new product to set up a sub website for the product; a real estate developer introduces a website of a real estate.

Third types: functional application of enterprise website

If the first type and second types of enterprise websites focus on the release and display of information, many practical business tasks still need to be finished by line script src=>.