Analysis Of The Business Function Of SME Websites

Internet marketing: Internet marketing refers to the marketing methods and means of various business activities that enterprises or organizations take advantage of all the technologies and resources of the modern Internet to publicize and sell products and services to enterprises.

Reasons for "useless website"

The website is nothing new to domestic small and medium-sized enterprises.

Now many companies have their own websites, but what can websites bring to enterprises?

I believe that the bosses of enterprises will have a lot to say, and believe that most bosses will think: "the website only brings me a lot of cost and a lot of junk mail. It doesn't work at all!"

Website for small and medium enterprises, whether there is any use?

It should be noted that the website is bringing some great benefits to some small and medium-sized enterprises, especially the extroverted enterprises, which are enjoying the benefits brought by this new channel to the enterprises.

Why are some websites useless?

How can we make the website play its due role?

1. no publicity and promotion.

Enterprise website is a huge information carrier. From the marketing point of view, it is a super brochure.

To make a metaphor, a good website is equivalent to printing a brochure without effective promotion of the website, which is equivalent to the fact that the brochure has not been distributed.

No publicity brochure that no one else sees will certainly bring benefits to enterprises.

As a matter of fact, small and medium-sized enterprises in China only take the step of establishing a website, recognizing that the importance of website promotion and the promotion of websites are few and far between.

2. positioning is wrong, not from the marketing point of view to design.

What any enterprise needs is not the website, but the promotion of sales volume through the website, the development of new markets and the enhancement of information exchange.

However, web companies who design websites often start from the perspective of technology, advocating "function" and "style"; and often these "functions" affect the marketing effect of websites, resulting in the phenomenon of "higher investment and less returns", or even some trivial details affecting the value of network marketing.

For example, some websites are too low in efficiency due to excessive demand, which makes visitors unable to wait patiently and lose business opportunities.

If we want to start with product marketing as a starting point, we should take these into account.

Who would like to see the website?

How can we make potential customers find their own websites among many peers?

What are their habits?

What are their requirements for website speed and convenience?

How can we gain the trust of visitors?

How can they be interested in products and take the initiative to contact the company?

...

If we pay attention to the marketing concept and consider the problem from the perspective of the customer, the construction of the website will be half successful.

3. website is not maintained.

Take a closer look at the Internet. Many seemingly beautiful websites actually have many errors, such as web pages can't be found, links are wrong, and you can't find phone addresses for a long time.

Wait.

What is more, the information above is still half a year ago. If you send a letter to the above Email address to inquire about the product situation, you can hardly reply in time, most of which are all washed up.

Can such a website play a role?

Not only can not play a role, but also a negative effect!

This will make the guests feel inefficient and even think that the business is no longer operational.

It is surprising that such websites are rare.

In short, the website itself does not matter whether it is useful or not, the key is how to make use of it.

Careful analysis and investigation, serious treatment will bring benefits to enterprises; if they are not taken seriously, it will not have any effect.

Two. Network marketing is an effective weapon to develop domestic and foreign markets.

1. huge consumer groups and changes in enterprise habits

First of all, let's look at the following findings: the US internet survey on global Internet released by IDC in February 12th shows that although the global economy is declining, the population of the Internet is steadily increasing.

The global Internet population will exceed 600 million by the end of 2002.

The number of Internet users is nearly 200 million per day, which is growing at 30% annually.

The huge number of Internet users has brought huge business opportunities.

In Europe and the United States, more than 90% of enterprises have established their own websites. It has become a habit to find their customers and find products that need it through the Internet.

If an enterprise wants to buy something, especially when buying it for the first time, it will conduct preliminary search and selection on the Internet, and then get in touch with the supplier further.

Now, multinational corporations including IBM, Samsung, SONY and so on are purchasing online.

The huge consumption groups on the Internet, especially the change of business habits, provide wide space for network marketing.

2., breaking the geographical restrictions and facing the world.

Traditional newspapers, televisions, magazines and so on will be subject to regional restrictions. The most influential area is script src=>.