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Changing Shop Color Flexibly

2008/6/25 15:21:00 20

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Popular color refers to the color which is favored by most consumers at certain time and space stage. It is cyclical because of the influence of people's psychological activities and social trends.

The influence of popular colors is widespread in clothing design, furniture design, interior design, advertising media and so on.

Among them, the most active number is the development of fashion color of clothing, and the change of fashion color in clothing marketing.

Law of color change

The popular color characteristics of shops are constantly changing and developing.

In the past ten years, many kinds of materials and colors have been popular, including maple, beech, walnut (wood itself can be used as decorative color), stainless steel, white, gray, and Chinese red.

It is similar to fashion color, and the color of the shop has a periodic change.

Generally, they pass through several periods, such as occurrence period, growth stage, maturity stage, recession stage and disappearing period, and are parabolic.

The cycle of popularity is long and short. Generally, in 3-4 years, for example, beech wood has been popular in the market for 5-6 years, and walnut has only been popular in the market for two short years.

The cause of fashion color may be complicated, but one thing is certain, that is, the aesthetic change of market determines the existence of popular elements.

With the increasing demand for environmental protection, the practice of solid wood decoration and solid wood shelf production has been decreasing in recent years. Instead of high gloss color paint, Color Surge metal plate and colored baking glass and other new materials, it has created wider space for the personalized construction of clothing brand, and has also made the color change of shops more and more obvious.

It is a trial design made by Herman brand in recent years.

Changing

From 1998 to 2000, the store was mainly beech wood, and store shelves were all beech wood.

In those days, the wide application of beech splint was full of people's vision.

Changing

From 2000 to 2003, after the planning of the store image, finally "free from vulgarity" once, the wall and container completely changed to white, highlighting the existence of clothing.

Changing

From 2003 to 2004, walnut short - term popularity was the result of following the trend.

Changing

From 2004 to 2007, after planning, the company established grass green as the main color of shops, and chose grass green, which was related to the theme of new product design and the prediction of fashion color in those two years.

Later facts have proved that grass green has become one of the main fashion colors in those years.

2008 is undoubtedly the Olympic year.

I believe that China's streets and lanes will become the "Red China" ocean.

Therefore, when considering the modification of the clothing store image, Herman is sure to "China Red" as the next 2-3 years of store fashion color.