BOTTEGA VENETA Beijing New Store Opens Ceremoniously

Beijing -- Bottega Veneta is pleased to announce that the fourth branches of China have opened ceremoniously in Beijing's Beijing Yintai Centre (Park Life).

The new store is designed by Tomas Maier, the creative director. It has continued the excellent quality of Bottega Veneta -- extraordinary design, practical functions, excellent craft and top quality materials. It displays luxurious style and unique mind and creates a friendly and pleasant environment.

There are all kinds of Bottega Veneta products: handbags, men's and women's fashion, travel products, jewelry, shoes, belts, small leather goods, glasses, furniture and home accessories.

The new store has an area of 2443 square feet and a spacious space to create a comfortable shopping environment.

In terms of hue, shop design especially adopts the natural color and soil color of low-key powder porcelain, and the details of the shop are all meticulous from smallpox to flooring. From hand made glass display windows to leather wrapped doorknob, skillfully reflect the skillful handwork of Bottega Veneta products.

Other features include palm wood and erect shutters made of steel, exquisite display counters, high quality suede walls, ALA mountain woolen home, and specially made New Zealand wool felt.

Each Bottega Veneta product is displayed in a museum style display window, highlighting its design details and process features.

For Tomas Maier, designing shop for Bottega Veneta is a very satisfying experience, because it can further contact with customers and bring them a cordial, luxurious and considerate shopping experience. This spirit also reflects the unique design and craft tradition of Bottega Veneta.

As a matter of fact, shops and product design are adhering to the same concept -- creating products with rich sense of the times, charming and lasting and beautiful.

Creative director Tomas Maier said: "Beijing is a long and fascinating place. It is very exciting for us to set up fourth brands in China's capital and expand business in China.

Bottega Veneta is the first in China to provide guests with precious jewellery series after the first time.

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Brand history

Low key, quality and technology -- since 1966, Bottega Veneta has created a new definition for luxury.

Bringing together Italy's excellent traditional leather craftsmen and a long history of outstanding leather products, Bottega Veneta is rapidly becoming one of the world's top honoured brands.

The brand motto "When your own initials are enough", that is, "when your name is enough to prove your identity", shows a very strong personality and self-confidence brand philosophy. Now it can be applied to different product categories, such as men's and women's clothing, jewelry and furniture.

Although Bottega Veneta continues to develop, the purpose of the brand remains unchanged: exquisite technology, innovative design, practical functions and high-quality materials.

Another constant rule is the insistence of Bottega Veneta on pure handwork: an amazing masterpiece created by skilled craftsman who mastered sophisticated techniques and traditional techniques.

As a matter of fact, there is an unusual close cooperation between craftsman and designer. They are the core of Bottega Veneta, and help build brand luxury. Especially the typical intrecciato woven leather is the brand symbol.

In order to highlight the importance of process technology and preserve the traditional technology, Bottega Veneta founded a college in the summer of 2006 to support and nurture leather technicians in the future.

In February 2001, Bottega Veneta was bought by Gucci group.

In June of the same year, Tomas Maier joined and took up the post of creative supervisor, and then launched the first series after joining the brand - spring and summer series in 2002.

Since then, the brand has been adhering to the characteristics of the past for many years, which is magnificent, meticulous, beautiful and personal, and can be said to be elegant and confident customers.

Gucci group was bought by PPR in July 2004.

Since then, Bottega Veneta has launched several new series, including innovative ideas into existing product categories, including jewelry, home fragrance and furniture series, and constantly enriching the original product categories: providing a series of distinguished, elegant and elegant clothing, leather bags, leather shoes, small leather goods, glasses, luggage, household items and gifts.

The products of Bottega Veneta have been spread all over the world, and their shops are distributed in Europe, Asia and North America.

The number of specialized stores operated by Bottega Veneta is also increasing, as well as special cabinet and department store cabinet.

These stores are designed by Tomas Maier to ensure that the brand and requirements of Bottega Veneta are satisfied to ensure that every customer can purchase goods in a completely respectable, comfortable and private environment.

These stores, like brand products, reflect the unique tradition and excellent quality of Bottega Veneta.