"Golden Three Hair" Bravely Do "Phoenix" Reborn With Bath And Fire

Not long ago, Zhejiang Jin San FA New Textile Group Co., Ltd. and Syria merchants reached three adhesive lining export businesses, involving an amount of US $150 thousand.

When the current exchange rate is constantly changing, it is different from other trade enterprises in the industry. The other party pays 70% of the contract amount as a deposit within a week of signing the contract, because the business cycle is only 15 days, so the exchange rate is less affected.

In this regard, "golden three hair" Minister of international trade, Chen Li Qi said that enterprises and customers through an agreement to enter into a trade contract, according to the exchange rate at the time of signing the contract is to lock the exchange rate.

He said that the "golden three hair" did not completely lock the exchange rate, but the exchange rate has been locked relatively, only this would save more than 50% of the exchange rate for enterprises.

The "golden three hair" is relatively different in the form of relative lock rate.

If a single price is adopted, it is stated in the contract that when the US dollar exchange rate falls below a certain point, the settlement price must be adjusted accordingly, and the exchange rate risk should be adjusted. At the same time, the deposit should be collected as much as possible, and the financial cost should be reduced. Secondly, the loan business will be packaged through bank export credit insurance and letter of credit, and the bank will pay 80% of the amount of the business according to the credit line of the merchants, thereby reducing the loss.

In addition, "golden three hair" also completely resolve the exchange rate risk through the form of import payment of US dollars.

"In addition to import and export processing enterprises, such as" golden three hair "export oriented enterprises, is unable to fully lock the exchange rate.

Chen Liqi told reporters that "Jin San Fa" is the leading producer of China's garment interlining and nonwovens production. The export products are mainly based on adhesive lining, accounting for 30% of the total output value of the enterprises.

It is understood that by the exchange rate impact, nearly 84% of our county's foreign trade textile and garment enterprises profit fell by more than 10% over the same period, more than 80% of enterprises reflect the profit margins reduced, the price space is not large, many enterprises have lost more than one million yuan.

Against this background, how does "golden three hair" achieve "relative lock rate"?

"The relative lock in rate indicates that our products have market competitiveness and initiative in the market. To achieve this, we must rely on the advantages of brand, equipment and new product development."

Chen Liqi said that he could also invest in building industrial chain advantages.

The golden three hair adhesive lining has a series of matching semi-finished products and finished products, such as grey cloth weaving, bleaching and shaping, coating processing, etc. the one-stop matching production reduces the production cost of the enterprise and enhances the market competitiveness from the price.

Brand advantage.

"Jin San Fa" fusible interlining and non-woven fabrics are the first enterprises to obtain well-known trademarks and exemption products in China in the industry. They have always attached importance to brand building. Their brands have 21 years of history in the market and have a certain reputation in the international market, which reflects the credibility and quality of products.

In March of this year, a customer in Turkey paid 90% of the money when signing the contract, and the brand of the company was what he looked at.

It is reported that the foreign customers who have business relations with the "golden three hair" are paying more than 50% of the payment after the signing of the contract as a deposit, while in the international textile trade market, the common deposit is generally only 15 to 30%.

Next is the equipment superiority.

"Jin San Fa" fusible interlining production equipment is imported from Germany, Switzerland and Japan to represent the advanced manufacturing countries of international adhesive lining production equipment, which fundamentally ensures product quality and increases customer trust in product quality. The qualified rate of general adhesive lining products is 94%, while the "golden three hair" is more than 98%; the import equipment is traded in euros, and the equipment is also increased by 3 times with the appreciation of the euro, such as the import of Germany's precision machine, the purchase price is 1 million yuan, and now it is 3 million RMB.

At present, 70% of the "golden three hair" equipment is imported equipment.

This year, the company plans to invest 17 million yuan in technological pformation funds last year, and then invest 20 million yuan in technical pformation funds, mainly for upgrading and upgrading of equipment.

Thirdly, it is the advantage of new product development.

Speeding up the development of new products and constantly improving the ability of independent innovation is one of the best homework done by "golden three hair".

In recent years, enterprises are developing the new textile industry in China with the speed of developing 8 new products above the provincial level on average.

This year, the company plans to develop 4-5 new products with the help of the factory hook mode, with the platform of "North Zhejiang clothing accessories research institute" and "graduate practice base of Donghua University in Shanghai", and incorporate a functional adhesive lining project of 50 million yuan into this year's R & D plan, which will be put into operation in the year.

Due to the relative lock rate, Kim San Fat still maintains a 25% higher growth rate in the case of foreign textile enterprises generally losing money.

In the 1-6 month of this year, the sales volume of "golden three hair" amounted to 22 million yuan.

Chen Liqi said that the first half is off season and the second half is the peak season. He expects the annual growth rate to exceed 30%.

From this, it is easy to see that Changxin's textile and textile enterprises must come to the conclusion that the current foreign trade environment has changed significantly compared with the previous years, and the most important thing is that the era of high cost has arrived.

This means that textile enterprises in Changxin should set up awareness of crisis, sense of opportunity and rebirth, constantly optimize their product structure, comply with market demand, continuously reduce production costs through technological pformation, increase product added value through brand building, avoid risks arising from RMB appreciation through changing settlement currencies, changing trade, trade financing, locking up exchange rate, and so on.