Shenzhen Builds The Regional Brand Of Women'S Clothing And Builds "Fashion Women'S Clothing Capital".

Fang Li Fang, Mass Phil, Fei Ni Di, Ma Tiannu, Yi Hui, and other consumer familiar 20 Shenzhen women's clothing regional brand today officially released, Shenzhen women's clothing to unite to carry out brand promotion, with the overall brand image at home and abroad.

Yesterday, the reporter learned from the Shenzhen Municipal Bureau of trade and industry, building the regional brand of women's clothing in Shenzhen, and building the "fashion capital of Shenzhen" has been strongly supported by the municipal government. After a long argument, the regional brand of Shenzhen women's wear was officially released to the public. This is a major move for our city to push ahead with regional brand building.

According to the "Shenzhen women's clothing industry regional brand development plan" from 2008 to 2012, the "Shenzhen women's clothing" is expected to become a regional brand similar to "Jingdezhen ceramics" and "Swiss watch".

Last year, from 7 to September, the Beijing Municipal Bureau of trade and industry and the City Garment Association jointly organized the "Shenzhen women's clothing industry regional brand research group" to jointly conduct research on the 16 major cities in the country and more than 30 brand women's clothing enterprises in Shenzhen. After thorough analysis, they repeatedly discussed and revised the project. The team completed the feasibility analysis report on the regional brand building of women's clothing industry in Shenzhen this year, and on this basis formulated the "Shenzhen women's clothing industry brand regional brand development plan 2008 to 2012" as a guiding document for Shenzhen's construction of women's clothing brand and the creation of "fashion women's clothing capital".

The women's clothing industry is one of the traditional industries with significant advantages in Shenzhen. At present, the women's clothing industry in Shenzhen has more than 2300 enterprises and more than 1200 independent brands. The products are sold well in more than 100 large and medium-sized cities in China, and the market share of medium and high grade clothing market has exceeded 50% in some key cities in China.

However, compared with the developed western regions, there are still gaps in the design, style and reputation of Shenzhen women's clothing.

Research group experts believe that in order to better develop the women's clothing industry in Shenzhen, we need to comprehensively promote the regional brand building of women's clothing.

As an important intangible asset of Shenzhen women's clothing industry, regional brand plays an irreplaceable role in the development and pformation and upgrading of women's clothing industry in Shenzhen. At the same time, as a new business card of Shenzhen City, it will also play a very important role in improving the image and taste of Shenzhen.

Creating the three stage of fashion capital:

The first stage will take 5 to 10 years to sing the regional brand of "Shenzhen fashion ladies' capital in China".

The second stage, 10 to 20 years, will gradually promote the internationalization of Shenzhen women's clothing brand.

In the third stage, it took 20 to 30 years to sing the pan regional brand of "Shenzhen Asia Pacific fashion women's clothing capital" in the Asia Pacific region and become the Asian fashion capital.