The Prospect Of "Famous Brand Economy" Is Gratifying.

According to reports, our city now has 6 well-known trademarks in China and 67 famous trademarks in the province.

Compared with 5 years ago, China's well-known trademarks increased by 5, and the number of famous trademarks in the province increased by 53.

In the past 5 years, the total number of famous trademarks at the national and provincial level has increased significantly, indicating that the "brand strategy" in our city has achieved initial success. Jiangmen's "famous brand economy" has already come to life and will become more prosperous in time.

Not only famous trademarks have increased rapidly, but also the number of ordinary trademarks in our city.

According to statistics, at present, there are more than 12000 registered trademarks in our city.

This fully shows that, first, after the cultivation and guidance in recent years, the awareness of trademark in our city has been significantly enhanced, and more and more enterprises have their own brands. Secondly, most of the enterprises in our city have already got rid of the processing mode of incoming materials, and have laid a good foundation for the development of enterprises in the future.

On this basis, in the future, while guiding enterprises to grow, we should continue to cultivate and guide a number of well-known trademarks and expand the total number of famous brand trademarks in our city.

A well-known trademark can drive an enterprise to become bigger, and even promote a local industry to expand, like the clothing industry in Ningbo. It has been making a lot of trouble before, and has not formed a climate. But as China's well-known trademark "YOUNGOR" continues to grow stronger and stronger, the regional garment industry has been effectively promoted. The motorcycle industry and paper industry in our city have been developing rapidly these years because of the promotion of a number of well-known trademarks in China, such as "the grand" and "Vinda".

From "trademark economy" to "brand economy", it is not only a simple increase of regional famous trademarks and the total number of famous products, but also shows that the technological content of the industry in this area is improved, the level of independent innovation of enterprises has been improved as a whole, the competitiveness of products has been continuously enhanced, and the industrial development has enough strength.

At the same time, the expansion of the "brand economy" will also effectively improve the industrial structure of the region and facilitate the construction of a modern industrial system with a large number of well-known trademark enterprises and large groups as the core.

The author thinks that, in order to develop "famous brand economy", besides cultivating provincial and national famous trademarks, it is more important to make efforts to guide these enterprises to expand their scale and to become bigger and stronger so as to become famous and influential enterprises in the region and even the industry.