There Must Be A Great Sense Of Enterprise And Marketing.

In July 7th, I attended a monthly Marketing Conference of a liquor company. I made a statement at the conference, and I was taking part of the speech.

Summary of work and analysis part, to do business, marketing must have a big sense, then there should be those big consciousness?

Set up a sense of great goals.

That is to say, we should have a sense of overall strategic goals of enterprises. When every business person is considering completing his own tasks, he must know where the company's strategic objectives are, and work hard to achieve this goal in his daily work.

The strategic goal of the region is king, which is not only based on the sales figures, but also on the strategic position of the company in its region.

Only with the realization of this big goal can we effectively ensure that companies compete with competitive products to create competitive barriers, so that the company can truly realize the actual profits, because status determines profits.

Give two examples of enterprises.

Marketing is a war without bloodshed, and the ultimate goal of war is to fight without war. Just like the three campaigns in the war of liberation, the casualties and costs of the PLA were very large at the beginning, but later many places were liberated peacefully. This is because many Kuomintang troops saw that the general trend had gone, and there was no good result in fighting again, so that the PLA had more and more liberated more places at a lower cost.

Similarly, the purpose of the company's realization of this strategic goal is to achieve the goal of reducing the input of enterprises' resources by reducing the intensity of competition.

Of course, some people say that Nanyang is a market that all liquor manufacturers must enter into Henan. This is true because this is the status quo, but this is our shame. Why?

Because there is not a wine enterprise in Nanyang that can be very strong at the local level, so foreign enterprises can occupy part of the market at a very small price. Just like old China, why are so many countries willing to fight China?

It is not because China is weak, it is not expensive to beat China, but is it very lucrative?

So we can only do the real region as the king and establish effective competitive barriers, so there will not be a lot of enterprises who want to come to this area.

Set up big strategy consciousness.

Great operation always simplification of complex problems, straightening the simple problems, simplifying the straight-line problems, and then detonating them one by one, resulting in an instant sensational effect, which is marketing wisdom.

Academics are often willing to complicate simple problems, but enterprises can not do this, for example: 1 plus 1 equals 2, academic research may study why 1 plus 1 equals 2, whether there are other possibilities and so on, but for enterprises and marketing, we need to know 1 plus 1 equals 2.

This reaction is not the case for many enterprises and marketers in the market operation. Their very simple things have to be very complicated, which greatly reduces the operational efficiency and loses opportunities.

Therefore, when establishing models, formulating strategies and formulating programs, enterprises must follow a principle, that is, simple and effective, so that fools can see clearly, so that fools will perform, because only simple ones can be easily implemented, and on this basis, strengthen the executive power of enterprises, instead of simply making simple things very complicated, but on the other hand, they are complaining about the poor execution of employees.