How Does A Customer Manager Manage Customers?

How does a customer manager manage customers?

What does the work of managing customers include?

What role do customers play in channel management?

With my own work experience, I would like to make a more vivid explanation below, and make an exchange of experience with your marketing friends.

Think of clients as partners or family members.

Partners or family members, as the name suggests, are customer managers who treat customers as partners or even family members.

Since they are partners or family members, first of all, we should talk about solidarity, unite as one mind, unite as one mind, go all in to the outside world, and make the same heart and mind go all together, so that the saying goes well, the tiger and the sons and the sons are brothers. Secondly, the customer managers should always pay attention to the dealership's business, and try to make him earn money or make him earn more money. This is the basis for the cooperation between the two sides, and is also the key to maintaining a solid relationship between the two sides. Once again, we must trust each other, be honest and open, open up the window and speak clearly, and can not conceal or even deceive us. Finally, we must give our resources as much as possible, and we must give our resources as much as possible and jointly develop the market, share the risks and share the interests with each other.

Think of clients as girlfriends or lovers.

A girlfriend or lover means that a customer manager sometimes treats clients as his girlfriend or lover, and learns how to talk to customers.

How do you do it?

First of all, the development of customers should take the spirit of pursuing their girlfriends, not afraid of hardship, not afraid of rejection, and never give up until they reach their goals; secondly, after the initial determination of their girlfriends relationship, the relationship is not very strong. After all, there is no legal constraint. Under the temptation of the outside world or other pursuits, they may change their minds and invest in the arms of others. If it is lovers, this probability is even higher. At this time, we must try to improve her loyalty to you.

How to improve loyalty?

First, you need to be attractive enough, whether it's personal appearance or your wealth. Second, learn to flirt. Girls usually like flirting boyfriend. Otherwise girls will think you are bored and will throw you away sooner or later.

The same is true for managing customers. On the one hand, you have to ensure that the products or services you provide are more competitive than the products or services provided by other competitors. On the other hand, you should constantly encourage small businesses. That is to say, we should constantly promote sales channels to stimulate customers' nerves and let them feel that they often have a sweet taste with you. Finally, since we are talking about friends, it is inevitable that we will find it inappropriate to break up after a period of time.

Customer managers manage customers as well. It is inevitable to split up with customers. Sometimes you feel that the dealer can not meet the company's requirements or often commit a foul, which is automatically adjusted by you. Sometimes it is because dealers change their mind that you are passively adjusted. No matter what kind of customer managers are going to be normal, the so-called business can not be harmonious and should not cause conflicts because of business incompatibility.

Regard customers as students or subordinates.

The lack of direction planning requires you to guide your work. Specifically, first of all, the customer manager should constantly brainwash his customers, let him follow your thinking, and learn to give dealers a bright future. Secondly, he should provide training to dealers, including technical training, marketing and management training, so as to improve their work efficiency and improve their work performance; secondly, give guidance to their clients' work, tell them which way to work hard, and assist them in formulating specific work plans; lastly, since customers are regarded as students or subordinates, they should help care and help them grow. This growth includes the improvement of management ability, the enhancement of management ability, the expansion of company scale, and the continuous expansion of business and so on. Customer managers regard customers as their students or subordinates, and since they are your students and subordinates, it means that they are not as good as you are in many places, you need to constantly educate and train them, and on the other hand, they do their work.

Treat customers as bad guys

To be friends, you must have a hand, and even if you are faced with a bad person who can make trouble at any time, you must be alert at all times.

Similarly, when managing a client, a customer manager sometimes takes the spirit of "evil nature of human nature" to treat dealers as a troublemakers at any time.

First of all, we should always prevent customers from disrupting the rules of the game and even making things that are harmful to the interests of the company. For example, we should always prevent some dealers from fighting price wars, prevent individual dealers from fleeing goods, and prevent individual dealers from providing false information to cheat the sales promotion expenses of the company; secondly, once customers are found to have violated the company's rules and regulations and disrupt the market, they must punish the customers according to the relevant regulations, so that they can not kill the others, and at last, coordinate the contradictions that often occur between them.

To sum up, when facing customers, customer managers sometimes treat them as partners. They should unite to speak honesty and friendship. Sometimes they treat their clients as girlfriends. They should apply their experience of pursuing girlfriends and flirting with their girlfriends to the development and management of customers. Sometimes, they should treat their customers as their students or subordinates, and teach them regularly and instruct them.

Therefore, a successful customer manager must be a "face changing" expert. When dealing with customers, he can change his or her face according to different circumstances or circumstances, so as to achieve different goals.