Timely Pformation Of Hushang Textile To "Science And Technology" March

Costs are rising, exports are difficult and funds are tight.

In the textile industry predicament, Shanghai's time-honored brand has been "very moist".

Reporters learned yesterday from Shanghai min GUANG company that in the first half of this year, there was no loss in their old textile brands, and their operating income generally increased by more than 15%.

The company chief said, thanks to the timely pformation of enterprises, to "technology" and "fashion" March.

Min GUANG company is the founder of our national textile industry. The brand of "Min Guang", "picking up crowd", "Queen" and "phoenix" are all brand names with more than 70 years history.

But in the view of Weng Hesheng, general manager of Min GUANG company, from the development status of Shanghai textile industry, the future development direction of these old brands can not be simply "quantity", but should focus on "quality" improvement.

To this end, we must take the high-end textile route of "technology" and "fashion" and become the leader of the Yangtze River Delta regional textile industry and play a leading role.

"Technology" and "fashion" are aimed at the front and rear ends of the textile industry chain. The front end promotes the core competitiveness of the textile industry through scientific research and development, and the back end runs through fashion and develops marketing.

At present, the company has already shifted production to the outside world, focusing on product design, brand marketing and new material development in Shanghai. Therefore, although the export has come down, it has gone smoothly to the domestic market, and the "textile crisis" has not seriously affected the public light.

Take science and technology as an example, in recent two years, the design and R & D team of Min Guang has strengthened the technology and originality ability according to the development trend of international home textile products, developed more than 200 new products, applied for 128 patterns, appearance and packaging patents, and obtained 2 items of invention patents and 3 items of pformation projects of Shanghai's hi tech achievements. Among them, the "Min Guang" brand paolai cashmere quilt series also won the "three prize of national science and technology progress" in 2007.

In the past, only the "Queen" brand that produced ordinary towels has broken through the tradition this year. New fiber materials are applied to meet the needs of the "love car family", and the new market of automotive cleaning supplies has been developed. The products have covered most of the large chain car wash shops in the city.

In view of the fashion demand of consumers for bedding and other household products, the company combines its own resources to explore the extension of home textile products, and sets up a new fabric development team. It is actively expanding the overall home furnishing and decorative fabric market with personalized requirements, and further improves the home textiles series products.

Weng Hesheng told reporters: "in the future, we will have professional designers to design all kinds of styles of home furnishings and decorative fabrics for consumers, using the latest high-tech digital printing technology, creating more choices in the product design."

At the same time, we also plan to develop online and home store outlets to enable consumers to enjoy more convenient services.

In addition, according to the reporter's understanding, many textile enterprises in Shanghai have signed a memorandum of understanding with the Shanghai customs, and the two sides will cooperate in promoting foreign trade and export.

Shanghai customs will also introduce some preferential policies to support the textile enterprises with high credit and promote the healthy development of Shanghai's textile industry.

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