Olympic Marketing Is Fun.

To become an Olympic sponsor partner is not a skill. With the help of the Olympic Games, the successful marketing of the edge ball is the real master marketing.

The so-called look back, the person is in the dim lights, experience a kind of palpitate, feel comfortable smile, in order to remember profound, admiration is beyond words.

The following brands of the Olympic Games make full use of the non Olympic marketing. Unexpectedly, in reason, do they really know whether the real sponsors are "dumb eating Coptis chinensis"?

In fact, only this kind of wits and wits can push forward the whole industry.

Lining

Although he was defeated by Adidas, he became a sponsor of the Beijing Olympic Games because of his financial difficulties. But Lining, who was smart and practical, successfully occupied the sports channel. Those who were wearing Lining clothing all day commented on the world. Who knew the real sponsors?

The most amazing thing is Lining's last stick, such as Kuai Fu's pursuit of the sun to ignite the flame, the national is the world. Will the next London Olympic Games be played by Lining?

I heard that Lining's stock has also risen by 5%?

This is another point of view. Sponsorship is not just spending money and excluding opponents, but also really understanding your audience and the channels of audience.

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MENGNIU

At that time, Mengniu, who was born in Erie, founded the strategy of challenging Coca-Cola with Pepsi Cola at the very beginning. It took the young people's self expression and their attitude to life and made great achievements in young articles. They seized the future and paid attention to the people's livelihood. Every day, a pound of milk and healthy Chinese people all conveyed a confidence. Liu Xiang's Erie's simple expression was not as big as that of Deng Ya Ping Mengniu.

The first advertisement after the opening ceremony was Erie, still known as "the only dairy sponsor". The Mengniu closely followed is "Chinese cattle". Who do you think is most like a sponsor?

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China Merchants Bank

As the largest bank with the largest number of cards, as the best telephone bank, the charm of online banking, credit card banks and investment promotion is endless. Not only is its Internet banking client designed to be more convenient than the coral version QQ.

It's the kind of idea that really understands what you need and doesn't have much nonsense.

I wonder if the Bank of China knows the details of the opening ceremony in advance or the incisive understanding of Chinese culture. When you see the "harmony" of movable type printing at the opening ceremony, and whether Lang Lang is playing the fluent piano, does he have a deeper impression on China Merchants Bank?

Where is my bank of China?

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telecom

Netcom, because in Beijing, many things can be fully coordinated, do not know whether it can be an important condition for partner selection.

After winning the partnership of Shanghai World Expo in 2010, telecom also wants to do something for the Olympic Games. Mobile phones can not be done, nor can fixed line broadband. When the fans in the ads ask the Netcom to navigate how many gold medals China has won, we can see the big advertisement of the number 118114 on the computer beside the CCTV host.

As the number 100 Olympic information enquiry service provider, carrying the burden of Telecom pformation, can we learn from Lining and make use of sports channel to promote it?

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Unicom

In marketing, though it is slower than mobile sense, it always can catch up. The Olympic Games feast is always watching the mobile chewing always unwilling. Therefore, the Sohu, who co sponsored the Olympic Games, joined the Olympic sponsor Sohu to watch "08 events" during the Olympic Games.

In fact, Yao Ming, the Olympic flag bearer of China, is the most desirable advertisement for Unicom's image. Everyone in the world knows that Yao Ming is the spokesperson of Unicom. Although the national basketball team is mobile sponsorship, if there is a Yao Ming advertisement in advance, holding up the banner of CDMA, haha.

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I have never been able to figure out whether China Life Insurance and PICC have been Olympic sponsors before they met their Logo. But Ping An is very well aware of why there is little special marketing during the Olympic Games, just a huge telephone insurance.

Another Pepsi Cola should learn from Nike.

KFC's two chicken wings are very creative. They remember it all at once.

Olympic marketing is fun.