From The Counter To The Clothing Store.

In 1997, Cheng Xi did not work steadily after graduating from junior high school, and worked as a salesperson at the underground shopping mall in Confucius temple.

For more than 1 years, the counter has sold clothes specially, Cheng Xi has summed up many skills of selling clothes: how to talk with different customers, how to quickly find out the shopping psychology of customers, and how to sell clothes successfully.

Cheng Xi has some "business savvy".

A small shop of less than 20 square meters in the underground mall of Confucius temple is the beginning of Cheng Xi's career.

The monthly rent of 3000 yuan, the purchase fee of several thousand yuan, the little girl really ventured into the world.

To buy goods, she has to run 1 to 2 times a week in Hangzhou.

"More cars at 9 o'clock in the evening, more than 4 o'clock in the morning on the second day, and rush to the market to pick and load the goods, because at noon 11 o'clock will have to ride back to the original car, so nervous as to fight."

After 3 years of hard work, Cheng Xi's clothing store has done well.

When business is good, the net profit is five thousand or six thousand yuan per month.

Over the past 3 years, 200 thousand have been accumulated.

Registered garment factory encounters Waterloo

After 2000, the neighbors of Cheng Xi's shop saw her business well and followed suit.

The same style of clothing makes it difficult for all businesses to do business.

So, Cheng Xi, who had an idea, invited two tailors to make changes in their clothes according to their own judgment on fashion.

The straight skirt turned into a bevelled skirt, long sleeves blinked into seven points sleeves - immediately making their own clothes distinctive, and business naturally flourished.

With the successful experience of changing clothes, Cheng Xi did not "settle down" and decided to set foot in the garment industry.

In May 2001, with the support of family members, Xiaoxi garment factory was established and hired dozens of square meters of workshop, mainly engaged in garment processing and sales.

This Cheng Xi has been choking a great deal of water - the savings of 200 thousand yuan, all of which have been lost for half a year.

"I didn't understand anything at that time.

Without knowing the machine, it started with 12 sewing machines. Later, it was known that the buttons, buttonholes and pressure liners were the same. When they did not know the fabric, they were slaughtered for tens of thousands of dollars at a time. They did not know how to manage, and 20 came to work in a mess.

What can be accepted by consumers?

200 thousand yuan "Tuition" also let Cheng Xi grow a lot.

Little girl reinvented "wonder"

In the face of failure, Cheng Xi kept the most valuable common sense.

Using spare time to recharge, modestly seek advice from experts and borrow 70 thousand yuan from relatives: Cheng Xi finally got out of the predicament, and small factories entered a healthy development.

In early 2003, the original enterprise was renamed "wonder Garment Co., Ltd.".

To open the retail market, the "wonder" brand has 4 direct selling outlets and 3 sales outlets in Nanjing.

How to design clothes that are fashionable and beautiful and conform to the actual market demand?

Cheng Xi has his own way: combining the design work of the Nan Yi student with paid collection and the experience of his own teacher, he has guaranteed that 1 new clothes will be on the market in 1 weeks, and that the boat is small and good to turn around. Each of the thirty or forty items will be explored first, and the market reaction will be explored. It is understood that the "most spectacular" casual winter dress has sold more than 6000 pieces in one fell swoop.

Foreign counterparts are also coming for shipment.

All kinds of group clothing is another important business of spectacle.

The company arranged several people to contact the business.

Some well-known companies and hotels work clothes to "wonder" to do, the most company set more than 1000 sets at one breath.

Now, at the age of Cheng Xi, the total assets of the enterprises set up by the younger generation are 1 million yuan, the annual output value is about 1500000 yuan, the pre tax profit is 450 thousand yuan, 56 employees are employed, and 32 laid-off workers are among them.

And Cheng Xi confidently said that the company's intangible assets should exceed 5 million yuan.

"In the past 3 years, we have opened 50 direct selling stores in Nanjing, implemented the group clothing made by big enterprises, and opened up foreign markets for successful financing through banks." Cheng Xi has made plans for the next few years.

Wang Yue, an expert of this reporter, commented on Lu Shanwen (head of the business consultation Bureau of the municipal labor and Social Security Bureau): Cheng Xi is what we watched her grow up step by step.

There are three important points in her success.

Full of confidence and toughness.

Cheng Xi was young and confident but not at school. At the beginning of the establishment of the clothing factory, the cost of 200 thousand yuan was all lost. It was hard for ordinary people to accept it, but she still maintained a good state of mind.

This toughness enabled her to get up quickly and overcome difficulties.

Sensitive to the market.

It is very important for the traditional industries to be aware of their own understanding and grasp the trend of the industry.

Cheng Xi has a keen eye. Through years of practice, the clothing designed and produced now can take fewer detours and market approaches.

Innovative ability is strong.

Starting from the small shop, Cheng Xi showed his innovative ability, changed his sleeves and made his skirt, and immediately showed his own product was different.

This spirit of innovation is also an important reason for her successful operation of the garment factory.