"Summer Break" Is Catching Up With The Early Autumn Business.

In August 7th, although the "autumn" has arrived, the weather continues to heat.

Even so, this year's summer clothing discount boom is still around, and even earlier than in previous years.

At the same time, the new autumn dress can not wait to be listed early, accompanied by the "summer wear half off" billboard, welcomes consumers.

Just after the beginning of autumn, all major shopping malls in the country entered the discounted season this year.

In the capital city, the summer clothing discount trend has swept through the shopping malls, and according to the reporter's understanding, Hangzhou, Changchun and other places summer clothing has also started a big discount.

It is reported that by the influence of Beijing Olympic Games and price rising, the discount time for summer wear this year is more than 20 days earlier than in previous years.

In addition, due to the rainy weather in most parts of Beijing and most parts of the country, autumn clothing has also been listed on the market.

       ●“夏折”時(shí)間提前●

A few days ago, when visiting the capital market, it was discovered that during the season changing season, the major shopping centers launched a business battle on the "discount intensity". The "discount card" almost occupied the best location of each brand's store or counter, and the intensity ranged from 70 percent off, 60 percent off to 50 percent off.

According to industry sources, the rising prices of food and gasoline and the traffic control during the Olympic Games have become an important factor in people's consumption. Therefore, the discount war this summer is almost a month earlier than in previous years.

Most of the summer wear that has not yet been off season has been on sale and discount. Meanwhile, more and more new styles of autumn clothes are listed on the market. In the two seasons of summer and autumn, the "same field competition" has become a unique landscape in the mall nowadays.

Almost every year at the end of the summer, 50 percent off fashion shops, such as VERO MODA, ESPRIT, and so on, have a place in the hearts of young people. This year's fashion clothes brand is no exception. Many summer clothes are new models that have just been listed this summer. It seems that they have been tagging 50 percent off labels directly from the storeroom.

Therefore, this year's consumers who participate in the "summer break" activities are not hard to find that the "gold content" of discount is more than that of previous years, with new styles and sizes.

Early discounts are not just local brands, but some foreign names also begin to clear summer clothes.

As early as June, the Spanish brand ZARA began a sharp reduction in activities; in Financial Street shopping center in Beijing, some of the products of "Lian Crawford" had been as low as 70 percent off, and some international brands had been fully listed in the autumn August. Due to too many new stores in the autumn, the discount summer wear was simply hung on the shelves to hide in the fitting room door.

It is also understood that many shopping malls in Hangzhou also started the discount season earlier this year.

Some brands of women's clothing and big clothing have all offered attractive discounts.

In Qingchun Road, West Lake Times Square, half off famous women's clothing brands such as Cardan, ESPRIT, ETAM, ONLY, VERY MODA and so on, and brand clothing with a one or two fold discount can also be seen everywhere.

Even the famous brands such as Montagut and classic cars in Hangzhou department store also offer 4~6 discount.

The price rises too fast, and the income growth of consumers is not large. This has affected the customers' shopping mentality, resulting in fewer and fewer consumers willing to pay for the purchase of positive prices.

Therefore, experts said that this summer's summer discounts season has a lot to do with the tension of business capital chain. The weakness of consumption has led to increased inventory and tight funds. Therefore, we have to increase or promote sales in order to get more capital back.

The overall discount of summer wear has attracted the attention of fashion consumers.

Reporters saw that many female white-collar workers used their lunch break to buy clothes together.

Because "half the money now can buy clothes that you like. It's a good deal."

It is worth mentioning that the general season discount is usually mainly based on adult clothing, but this year's children's wear also followed the trend of the price tag, many brands of children's clothing market has posted a discount brand, a children's clothing brand salesperson said, although now is not "61 children's Day", nor is it near the new year, it is reasonable to say that time is not the peak season for children's clothing sales, but the new school year is about to start, many parents are ready to buy new clothes for the children to enter school, so there are many sales of children's clothes after the discount.

     ●秋裝早早上市●

As the saying goes, a cold autumn rain.

With the several rains in Beijing today, the summer break has not yet come to an end.

In the major shopping malls in Beijing, the autumn clothes that were listed only in August were now placed in an eye-catching position. People often see the "summer wear discount" sign and the "new product listing" billboard at the same time.

The owner of a sports discount store in Beijing revealed that although summer is still in the summer, this year's long sleeved sportswear has been selling well, especially for clothes related to Olympic Games and patriotism.

In Changchun, many international brands first shipped the autumn and winter costumes to the shopping malls in fashion week. FENDI, GUCCI, MAX MARA and other international brands have launched 2008 autumn and winter advanced garments.

"International brands of autumn and winter garments represent the popular vane this year. Therefore, the shopping mall must ensure that the speed of goods loading is in line with international standards, and some brands will only be on the counter when T comes down."

According to Changchun Zhuo exhibition shopping center responsible person said, at present, Changchun consumers in time with the most popular Paris, Milan and other fashion capital.

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